Integrated Marketing Campaign Specialist

| Chicago
At Relativity, we make software to help users organize data, discover the truth, and act on it. Our e-discovery platform is used by more than 13,000 organizations around the world to manage large volumes of data and quickly identify key issues during litigation, internal investigations, and compliance projects.
Here you can own your career in a community of values-driven people who help our customers around the world solve complex data challenges. If this sounds like the place for you, check out the details of this position below.
As an Integrated Marketing Campaign Specialist you will be responsible for developing integrated, multi-channel marketing campaigns that utilizes Relativity’s marketing channels to engage Relativity’s target customers and prospects. The Integrated Marketing Campaign Specialist partners closely with Relativity’s Brand and Buzz, Data, Events, and Sales teams (among others) to ensure campaign success and works to continually optimizes campaigns to increase ROI.

Role Responsibilities

  • Collaborates with other teams in marketing and across the organization to plan and execute targeted integrated, multi-channel marketing campaigns utilizing the available channels, including but not limited to email, web, social media, content, event, and sales enablement.
  • Works closely with Commercial Insights team to determine appropriate content, assets, and promotions needed to engage specific audiences across Relativity’s digital properties.
  • Executes on technical tasks within the integrated campaigns utilizing Relativity’s marketing automation software, including building emails, creating web personalization campaigns, developing workflow rules, and building forms and landing pages.
  • Segments lists for marketing campaign engagements based on criteria such as industry, organization type, lifecycle stage, and persona. Promotes data integrity best practices for maintaining a healthy contact database.
  • Continuously analyzes the effectiveness of our integrated campaign engagements and develops reports on our marketing channels performance to assess the effectiveness and ROI of marketing campaigns.
  • Uses a data-driven approach to create and present learning points and recommendations to optimize content and promotions to drive targeted engagement thorough testing and marketing methodologies.
  • Develops an understanding of the full customer lifecycle and sales process and how marketing contributes to it, and frequently works with sales to promote accurate lifecycle process.
  • Documents and communicates best practices for integrated marketing programs across the organization, including recommendations on where improvements can be made.
  • Keeps pace with digital marketing industry trends and developments.
  • Other duties as assigned, per the needs of the business.

Minimum Qualifications

  • Advanced knowledge of marketing automation software; Marketo is a plus
  • Advanced abilities in data segmentation and reporting within a CRM; Salesforce.com is a plus
  • Skilled in user research and testing, especially A/B testing
  • BA/BS in marketing, digital media or related field, BFA a plus, or at least five years of content management, web project management, graphic design, and/or digital marketing experience.
  • A solid understanding of HTML, CSS, and Microsoft Excel 

Preferred Qualifications

  • Advanced analytical skills and ability to convert data into valuable learning points
  • Solid understanding of the sales lifecycle
  • Proven history of initiative and deadline-driven results
  • Meticulous attention to detail
  • Ability to work on a variety of projects at once, with multiple stakeholders
  • Skilled in problem solving and project management
  • #LI-MA1

Relativity has over 160,000 users in 40+ countries from organizations including the U.S. Department of Justice, more than 70 Fortune 100 companies, and all of the Am Law 200. Relativity's cloud solution, RelativityOne, offers all the functionality of Relativity in a secure and comprehensive SaaS product. Our company has also been named one of Chicago's Top Workplaces by the Chicago Tribune for seven consecutive years.
If you’re ready to grow with us, we’d love to hear from you.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, or national origin, disability or protected veteran status, or any other legally protected basis, in accordance with applicable law.

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Technology we use

  • Engineering
    • .NETLanguages
    • C#Languages
    • JavaLanguages
    • ScalaLanguages
    • AzureLanguages
    • ChefLanguages
    • PowershellLanguages
    • JenkinsLanguages
    • Node.jsFrameworks
    • MySQLDatabases

Location

We’re a community of passionate, life-long learners tackling challenging problems. We care about each other and about our community.

An Insider's view of Relativity

How does your team reward individual success?

Rewarding success is one of my favorite parts of my role. Formally through annual bonus plans, thank you notes in our HR system and of course through promotions. I also like to submit nominations to be recognized at company meetings and spotlights in department newsletters. We move fast at Relativity it’s nice to slow down and just say thanks!

Jessica

Operations Manager, Customer Success and Support

How do you collaborate with other teams in the company?

On the Certification team, I develop exams and study content for our end users. To ensure that our exams are valid, I work with almost every team embracing their expertise and industry knowledge into the development process. It takes continuous interdepartmental collaboration to keep exam content accurate as the Relativity platform evolves.

Sean

Certification Specialist

How has your career grown since starting at the company?

As an Application Support Specialist, I have increased my technical knowledge in SQL database management, Network Administration, and Server Infrastructure. Prior to coming to Relativity, I had zero knowledge of e-Discovery, and now provide On-site training to our clients teaching them about the various e-Discovery tools Relativity has to offer.

Kamal

Application Specialist II

What are some social events your company does?

Our annual user conference, Relativity Fest, is such a tremendous opportunity to get one on one face time with our partners. Fest draws 2,000 platform users and practitioners from all different facets of the industry and being able to connect with them and hear their stories is extremely powerful.

Michael

Platform Account Manager

What are Relativity Perks + Benefits

Relativity Benefits Overview

We have a great selection of benefits from very competitive insurance plans to fun office perks!

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Onsite Gym
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Performance Bonus
Bonuses are based on a combination of how the company performs as well as how the individual performs.
Child Care & Parental Leave Benefits
Generous Parental Leave
Vacation & Time Off Benefits
Generous PTO
Everyone starts with 18 days of PTO, plus 11 paid holidays every year. Our office is also closed between Christmas and New Years, which does not take away from your PTO balance.
Paid Holidays
Perks & Discounts
Casual Dress
Commuter Benefits
Tax-free transportation opportunities.
Company Outings
We have our annual Summer Jam (picnic that includes friends and family), our User Conference - RelativityFest, and a holiday party each year.
Game Room
Our Cafe houses ping-pong, foosball, and a variety of arcade games - including Killer Queen (a multi-player game that is one of few in the country).
Stocked Kitchen
We have tea, coffee (including fancy espresso machines), a variety of LaCroix, soda, and many other things. We also have fresh fruit delivered twice a week in our pantry areas.
Some Meals Provided
Meals are often provided during morning or afternoon training sessions. There is also always plenty of leftover food from such meetings that employees can dive into after the attendees are finished.
Happy Hours
Different for each team, but always a great time!
Recreational Clubs
RelWOW (Relativity Women of the Workplace), Several Intramural Sports Teams (kickball, softball, volleyball, etc.), Vertikal (climbing group), Working Moms Group, Queeries, and several more.
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
All full-time employees (non-contract) receive $3,000/year to pursue professional development opportunities.
Diversity Program

Additional Perks + Benefits

We also offer a Divvy bike share discount, have Fooda discounts in the office, and offer DRYV Laundry Service for those who have workout clothes that need washing!

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