We’re here to ensure the advertising industry and the people in it are healthy and engaging positively and effectively with those around them. We’re here, ultimately, to improve the lives of people working in the media industry. And we take our responsibility seriously.
 

ABOUT THE ROLE

Centro is seeking a smart, savvy integrated marketing generalist to execute national and regional marketing plans that drive revenue goals.  The ideal candidate is an outstanding multi-tasker who enjoys working on a range of marketing initiatives from custom events and conferences to planning and executing multi-channel marketing campaigns. If you are an exceptional project manager with strong attention to detail and like to think of creative and memorable marketing campaigns, this is the role for you.  The Marketing Specialist reports to the Director, Growth Marketing.

CORE RESPONSIBILITIES

• Create ideas, develop, own and project manage multi-channel marketing campaigns, including digital media, ABM, direct mail and other integrated channels.
• Use historical data and research to identify targetable audiences and pitch creative ideas to move them through the marketing funnel
• Own and project manage assigned events and conferences from start to finish including; event conceptualization, logistics, vendor relationships and negotiations, internal and external communications and post event follow-up / results
• Manage budgets, regional marketing calendar, and maintain regular communication cadence between internal, corporate, and vendor partners
• Work with marketing team members to manage a regional marketing ‘dashboard’ that tracks ROI, effectiveness of marketing investments on leads and pipeline
• Field requests from individual members of the sales team and assist with prioritization of marketing activities in the assigned region
• Develop hyper targeted integrated marketing campaigns based on individual regional needs and competitive landscape to increase net new leads and further develop current prospect accounts

QUALIFICATIONS

• 3-5 years of experience in field marketing, demand generation, digital media, project management, and ABM with proven results
• 2+ years of event management experience with proven track record of managing and executing successful events and conferences
• Creative thinker who enjoys finding and developing creative solutions to complex situations
• An amazing project manager with the ability to juggle multiple projects, priorities and deadlines simultaneously with a positive attitude and collaborative approach
• Ability to pivot quickly with changing priorities and strategies
• Proven ability to be an active partner to sales – attending weekly calls, leading monthly planning meetings and presenting quarterly results
• Excellent communicator with superior verbal, written and interpersonal skills
• Must be an independent self-starter with a sense of urgency and a strong desire to be part of building something new
• Experience with Salesforce and project managements tools. Email automation programs experience is a plus (HubSpot/Pardot or similar).
• Experience with Splash event marketing platform is a definite plus
• Highly proficient in Microsoft Office suite: Excel, Word, and PowerPoint and the Adobe Design suite
• Bachelor’s degree in Marketing, Business or related field or equivalent professional experience

Centro is an Equal Opportunity Employer. We respect and support an inclusive workplace diverse in thought, perspective and culture. We celebrate all team members regardless of gender/identity, sexual orientation, race or cultural background, religion, physical disability and age. We are better together.