Discover
We power a network that helps people achieve a brighter financial future.
Riverwoods, IL
Hybrid

Lead Digital Brand Strategy

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Discover. A brighter future.

With Discover, you’ll have the chance to make a difference at one of the world’s leading digital banking and payments companies. From Day 1, you’ll do meaningful work you’re passionate about, with the support and resources you need for success. We value what makes each employee unique and provide a collaborative, team-based culture that gives everyone an opportunity to shine. Be the reason millions of people find a brighter financial future, while building the future you want, here at Discover.

Job Description  

What You’ll Do

  • Responsible for media tactical planning and to deliver relevant advertising messages to the appropriate consumers at the right time in the right channel. Partner with internal Integration, Planning and partner teams while helping to support the media agencies and analytics teams to optimize brand campaigns leveraging new capabilities .

How You’ll Do It

  • Supports day-to-day of media tactical plans, testing plan, test design, audience selection, and delivery. All channels will be covered, but emphasis on digital-first. (Includes support of content, sponsorships and other.)

  • Partners with analytics and media agency to utilize key performance indicator measurement recommendations to develop optimization plans for media delivery. Develops the success criteria to measure against.

  • Develops relationships and tactical execution plans with external media agencies and internal partners.

  • Responsible for operational excellence, partnering to ensure process improvements, personal accountability to do the right thing, and innovative thinking to make the media work harder for the business.

  • Manages all aspects of digital media testing plan, test design, audience selection, and delivery. Drives alignment on test design and delivery across Brand marketing teams, if applicable.

  • Organizes new initiative pitches into frameworks to evaluate opportunities and develop recommendations, if applicable.

  • Executes new partnerships through the contractual onboarding process. Manages legal, compliance and regulatory requirements to ensure appropriate compliance across all channels, if applicable.

  • Identifies and evaluates external vendors to build the digital optimization roadmap, if applicable.

Qualifications You’ll Need

The Basics

  • Bachelor’s Degree in Business, Marketing, Engineering, Social Sciences, Statistics, Mathematics, Analytics, Economics or Communications

  • 4+ years of experience in Marketing, Advertising, Media Segmentation and Testing, Addressable Media, Design and Analysis of Experiments or related experience

  • In lieu of education, 8+ years of experience in Marketing, Advertising, Media Segmentation and Testing, Addressable Media, Design and Analysis of Experiments or related experience

Bonus Points If You Have

  • Master’s Degree in Business, Marketing, Engineering, Social Sciences, Statistics, Mathematics, Analytics, Economics or Communications

  • 6+ years of experience in Marketing, Advertising, Media Segmentation and Testing, Addressable Media, Design and Analysis of Experiments or related experience

  • Support management of all media channels, with an emphasis on digital

  • Marketing agency experience

#LI-JM1

What are you waiting for? Apply today!

The same way we treat our employees is how we treat all applicants – with respect. Discover Financial Services is an equal opportunity employer (EEO is the law). We thrive on diversity & inclusion. You will be treated fairly throughout our recruiting process and without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status in consideration for a career at Discover.

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What are Discover Perks + Benefits

Discover Benefits Overview

Start enjoying great benefits Day 1 — We support you with the same dedication we bring to all of our customers. Our comprehensive benefits package features first-class insurance, financial planning support and excellent perks designed to help you reach your goals and live a rich, healthy life.

Check out more of our amazing employee benefits at mydiscoverbenefits.com

Culture
Volunteer in local community
Discover’s business is built on helping people, and we invest in the community (Blessing Backpacks, Boys & Girls Clubs, Big Brothers/Sisters) to demonstrate our commitment to a brighter future.
Partners with nonprofits
Open door policy
OKR operational model
Team based strategic planning
Open office floor plan
Flexible work schedule
Remote work program
Diversity
Dedicated diversity and inclusion staff
Mandated unconscious bias training
Diversity manifesto
Diversity employee resource groups
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
You can open a separate Health Care FSA (HCFSA) and contribute up to $2,650 tax-free from your paycheck to reimburse yourself for eligible out-of-pocket expenses.
Disability insurance
Employees receive Short-Term Disability Insurance at no cost.
Dental insurance
Discover offers two dental plan options — Standard and Premier — both are administered by MetLife.
Vision insurance
Discover offers two vision plan options — Standard and Premier through VSP.
Health insurance
Discover offers a variety of medical plans for you and eligible family members, so that you can choose the benefit plan that suits your needs.
Life insurance
As a Discover employee, you receive Basic Life Insurance of one times your HWEE (up to $500,000) at no cost to you.
Pet insurance
Purchase medical coverage at a discounted rate for your beloved family pet. The more pets you insure, the greater the discount.
Wellness programs
Help balance your work and personal life with a wide variety of free and discounted resource and referral services including family and relationship counseling and financial guidance.
Mental health benefits
Financial & Retirement
401(K)
You may elect to contribute 1% to 30% of your eligible base salary, commissions and bonus on a pre-tax basis, up to IRS limits every year.
401(K) matching
Discover matches up to 6% of the pre-tax contributions you make to the 401(k) Plan.
Employee stock purchase plan
The ESPP provides eligible employees with an opportunity to purchase shares of Discover common stock through payroll deductions at a 5% discount.
Performance bonus
Charitable contribution matching
Child Care & Parental Leave Benefits
Childcare benefits
Generous parental leave
Family medical leave
Adoption Assistance
Discover helps eligible employees and their families with the costs of adoption by reimbursing certain expenses.
Company sponsored family events
Vacation & Time Off Benefits
Generous PTO
Discover has a Paid Time Off of 4 to 5 Weeks of paid time per year.
Paid volunteer time
Paid holidays
Discover provides 7 paid holidays.
Paid sick days
Office Perks
Commuter benefits
When you enroll in the Commuter Benefits Program at WageWorks, you’ll save on taxes on mass-transit passes, parking and other eligible expenses.
Company-sponsored outings
Onsite office parking
Recreational clubs
Relocation assistance
Fitness stipend
Onsite gym
Discover has fitness centers and Weight Watchers® programs at all five major locations.
Professional Development Benefits
Job training & conferences
Tuition reimbursement
Discover provides tuition reimbursement and a full-ride bachelor's degree program for select online degree programs.
Lunch and learns
Promote from within
Mentorship program
Continuing education stipend
Continuing education available during work hours
Online course subscriptions available
Customized development tracks

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