Lead Digital Marketing Analyst at Discover
Discover. A brighter future.
With us, you’ll do meaningful work from Day 1. Our collaborative culture is built on three core behaviors: We Play to Win, We Get Better Every Day & We Succeed Together. And we mean it — we want you to grow and make a difference at one of the world's leading digital banking and payments companies. We value what makes you unique so that you have an opportunity to shine.
Come build your future, while being the reason millions of people find a brighter financial future with Discover.Job Description
The eBusiness team at Discover is creating a new kind of fintech, and we're looking for bold digital disruptors to join us. We are looking for customer-centric innovation experts to build groundbreaking experiences for our customers and employees. Come transform the next generation of digital banking with us.
Responsible for developing, transforming, and utilizing digital data to create digital marketing campaigns and web solutions. Gathers, manipulates, and synthesizes data models and other relevant information to drive project strategies. Determines and conducts appropriate exploratory data analyses to generate insights. Utilizes unstructured data from web, voice, text, and log files to understand customer needs. Partners with technology teams to capture and integrate new data elements into enterprise data platforms. Designs and implements testing strategies for program optimization. Measures program performance and refines marketing and servicing strategies.
Analyzes online customer behavior on targeted processes. Determines the call volume impacts. Analyzes customer inquiries and subsequent behaviors. Identifies patterns and repetitive journeys that result in customer issues, unnecessary call generation, and incomplete tasks. Proposes onsite search logic changes and improvements to online features and functionalities.
Evaluates post-performance impact on digital testing initiatives and makes recommendations for future initiatives.
Provides insights and recommendations supported by quantitative analysis to enhance the digital experience and maximize online visitation.
Creates dashboards that organize and present data that support stakeholder goals and objectives. Creates and delivers presentations to project teams and management.
Facilitates data-driven decision making for digital marketing and web development.
Collaborates with external vendors to assist with data collection and integration.
At a minimum, here’s what we need from you:
Bachelor's Degree in any field
4+ years of experience in Business, Marketing, Integrated Marketing Communications, Web Design, Web Development, User Experience, or related field
In lieu of a degree, 6+ years Business, Marketing, Integrated Marketing Communications, Web Design, Web Development, User Experience, or related field
If we had our say, we’d also look for:
Bachelor's Degree in Engineering, Mathematics, Statistics, Computer Science, or related field
Proficiency with Adobe Target, Jira and Workfront
What are you waiting for? Apply today!
The same way we treat our employees is how we treat all applicants – with respect. Discover Financial Services is an equal opportunity employer (EEO is the law). We thrive on diversity & inclusion. You will be treated fairly throughout our recruiting process and without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status in consideration for a career at Discover.