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Lead Generation Marketing Manager

| Chicago

Lead Gen Marketing Manager

 

Affinitiv is looking for a Lead Generation Marketing Manager to join our growing marketing team! The Lead Gen Marketing Manager will develop a Lead Generation Strategy to capture and effectively manage the incoming leads. This person will create advertising, e-mail, online and social media campaigns to create interest in the company’s products and encourage initial response. They must have excellent analytical skills to identify a prospect’s level of interest in a product and move them to the next stage in the lead generation program. The Lead Gen Marketing Manager must be familiar with marketing automation tools, such as Salesforce’s Pardot, in order to track the progress of the various campaigns.

 

Responsibilities

  • Frame out and execute inbound marketing strategies to convert visitors/users/recipients to leads
  • Encompasses SEO/PPC/Paid Search/Social Media/Email Campaigns
  • Compile lead scoring parameters to qualify and quantify interactions
  • Improve lead generation rates and increase the number of qualified leads we attract
  • Employ effective lead nurturing techniques to ensure anything passed to sales team is worthwhile
  • Leverage existing valuable content (blog, eBooks, articles, webinar, etc.) through a multichannel strategy and conceptualize approach to generate more traction for new material
  • Blog management improvements (hosting, socializing, etc.)
  • Effective creation and use of landing pages (with proper GTM codes, etc.)
  • Create automated follow up strategy
  • Regular results reporting
  • Utilize industry best practices
  • Experience with Salesforce/Pardot/HubSpot/marketing automation

 

 

Read Full Job Description

Location

We are located in the southwest corner of The Loop, right on the river! Just over the bridge from Union & Ogilvie and a few blocks from two L stops.

An Insider's view of Affinitiv

What is your vision for the company?

My vision is to transform auto retention marketing by providing omnichannel solutions rooted in innovative analytics and field consulting. We will change the business model from selling communications to sharing in clients’ success. Working together, our OEM and dealer partners will thrive as the industry transitions to a Razor/Razorblade business.

Scot Eisenfelder

Chief Executive Officer & Executive Chairman

What are Affinitiv Perks + Benefits

Culture
Eat lunch together
Open door policy
Team owned deliverables
Team based strategic planning
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Child Care & Parental Leave Benefits
Generous Parental Leave
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Affinitiv hosts lunch "You Auto Know" seminars led by our CEO Scot about once a month.
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