Lead Generation Marketing Manager at Affinitiv

| Chicago
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Lead Gen Marketing Manager


Affinitiv is looking for a Lead Generation Marketing Manager to join our growing marketing team! The Lead Gen Marketing Manager will develop a Lead Generation Strategy to capture and effectively manage the incoming leads. This person will create advertising, e-mail, online and social media campaigns to create interest in the company’s products and encourage initial response. They must have excellent analytical skills to identify a prospect’s level of interest in a product and move them to the next stage in the lead generation program. The Lead Gen Marketing Manager must be familiar with marketing automation tools, such as Salesforce’s Pardot, in order to track the progress of the various campaigns.



  • Frame out and execute inbound marketing strategies to convert visitors/users/recipients to leads
  • Encompasses SEO/PPC/Paid Search/Social Media/Email Campaigns
  • Compile lead scoring parameters to qualify and quantify interactions
  • Improve lead generation rates and increase the number of qualified leads we attract
  • Employ effective lead nurturing techniques to ensure anything passed to sales team is worthwhile
  • Leverage existing valuable content (blog, eBooks, articles, webinar, etc.) through a multichannel strategy and conceptualize approach to generate more traction for new material
  • Blog management improvements (hosting, socializing, etc.)
  • Effective creation and use of landing pages (with proper GTM codes, etc.)
  • Create automated follow up strategy
  • Regular results reporting
  • Utilize industry best practices
  • Experience with Salesforce/Pardot/HubSpot/marketing automation



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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • .NETLanguages
    • C#Languages
    • JavascriptLanguages
    • PythonLanguages
    • SqlLanguages
    • AngularJSFrameworks
    • ASP.NETFrameworks
    • HadoopFrameworks
    • SparkFrameworks
    • Microsoft SQL ServerDatabases
    • MongoDBDatabases
    • Google AnalyticsAnalytics
    • MixpanelAnalytics
    • PendoAnalytics
    • AsanaManagement
    • ConfluenceManagement
    • JIRAManagement
    • SmartsheetManagement
    • WordpressCMS
    • HubSpotCRM
    • SalesforceCRM


We are located in the southwest corner of The Loop, right on the river! Just over the bridge from Union & Ogilvie and a few blocks from two L stops.

What are Affinitiv Perks + Benefits

Affinitiv Benefits Overview

Every employee is valued at Affinitiv and our employee's health and well‑being are important to us. We are proud to provide employees and their dependents with valuable and significant benefits. You and your family have unique needs, which is why Affinitiv offers a variety of benefit plans from which you may choose.

Volunteer in local community
Friends outside of work
Eat lunch together
Intracompany committees
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Affinitiv's C -Suite is 38% diverse including our CEO, Sid Nair. Affinitiv recently launched a Diversity charter & Inclusion council to celebrate our differences, drive business success & have fun!
Diversity manifesto
Someone's primary function is managing the company’s diversity and inclusion initiatives
Diversity Employee Resource Groups
The Affinitiv Diversity Council is BRIDGE: Building Real Inclusion via Deliberate Growth and Empathy.BRIDGE is a group of Affinitiv team members & leaders focused on diversity, equality & inclusion.
Hiring Practices that Promote Diversity
At Affinitiv, we celebrate diversity, equality, and an inclusive environment. Affinitiv is committed to providing an environment of mutual respect and where differences are celebrated.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
401(K) Matching
Child Care & Parental Leave Benefits
Generous Parental Leave
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Affinitiv hosts lunch "You Auto Know" seminars led by our CEO Scot about once a month.
Cross functional training encouraged
Promote from within
Customized development tracks

Additional Perks + Benefits

At Affinitiv, we embrace "work from here" culture, so wherever that might be we are open and flexible on work location arrangements during our core business hours of 8-5 CST.

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