Lifecycle Marketing Manager

| Chicago | Remote
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The Role.

It’s a month before you and your team launch the company’s latest product. 

You are tasked to build excitement ahead of the launch. Your boss sets a target of 10,000 qualified leads. Previous launch campaigns showed a 10% conversion rate to purchases, so 1000 orders are what we’re looking to deliver.

You build a lead gen campaign on the company’s website to drip product content, user testimonials, the standard fare to build buzz and get prospects jazzed about what we’re cooking up.

However, standard email sign-up modals on the website just aren’t going to do the trick here. Try as you may, sign-up rates and the leads you are getting just aren’t going to get to the goal. Open rates and click-throughs on the email drips are just abysmal.

How do you get people to engage more so you can qualify these leads? You do some brainstorming and think it would be cool to launch a bot that will engage with prospects on the website. No need to bother the development team, you find a no-code platform online and get cranking after watching a few youtube videos and tutorials. You ask a developer to drop in one line of Javascript and you are off to the races.

You come up with an idea to create a survey but in a conversational style. Engage with the user, get them to answer funny questions, and start learning more and more about them and their purchase consideration. 

You use this information collected to personalize several email drip campaigns. Quickly, it’s connected up to Mailchimp, and ah-ha! Not only are the sign-up rates going up, but so are your open rates. Cha ching.

Ready to scale it up, you work with the growth team to increase paid spend, targeting an audience similar to those that just acquired. You export out the emails into Facebook and you sit back and watch the numbers go up and to the right. You didn’t need any big approvals, just a good idea, some freedom to explore, and a license to try anything out.

If this sounds like something you would have dreamt up, you might just be what we’re looking for; a creative, self-driven, action-oriented digital marketer. Equal parts left and right brain.

We are seeking customer-obsessed individuals who have an eye for detail - down to the pixel. You put the customer first and find creative ways to engage with them. You aren’t interested in maintaining things, but scaling and building. Seeing your work immediately in the wild with a push of a button makes you tick. You and your team push out content and potential customers are instantly engaging with it. Sometimes it sucks. Many times it’s awesome. All the time it’s motivating and thrilling.

If you’ve gotten this far, you are nodding your head and also probably:

  • View digital marketing as equal parts art and science. The creative juices you get to flex through technical challenges you find therapeutic.

  • Have some war stories about really screwing up a campaign. It created some scars and calluses you won’t soon forget.

  • Know that data can tell a good portion of the story but you also question every metric to make sure you’re getting the right KPI to optimize, and not just a vanity number.

  • Ask the right questions and, when posed with a problem, you peel away the layers to reveal the core issue and don’t address just the symptoms. You lean on your instincts and good judgment. 

What we are looking for:

We are looking for a Lifecycle Marketing Manager that will help us evolve our lead gen programs and customer engagement, enabling world-class product discovery and shopping experience for our customers. 

This person will be responsible for all lead gen activities for our Direct-to-Consumer business. This includes responsibility for all email marketing and lead conversion metrics, martech tools and partner management, content development, testing, and analytics of your programs. 

You will be supported by development, design, product, and marketing peers to help build an optimized purchase and consideration experience for Jiobit devices and accessories, subscription packages, and payment options. 

Our team is packed with talent and we jive with collaboration, whether it's face to face, trading sketches through Miro, trading gifs on Slack or Zooming through a meeting (keep ‘em short, people). This role requires deep knowledge of the consumer consideration funnel and eCommerce purchase journey, with experience building end-to-end consumer lead gen programs and exceptional ability to manage cross-functional teams. 

 

You’ll be responsible for:

  • Writing: You’ll write everything—emails, landing pages, bot scripts, and more. If there are words on it during the lead gen experience, you’re involved.

  • Building: Take your work through the full process—managing and building email campaigns, developing A/B tests through drip content, and also landing pages on our website.

  • Measuring:  KPIs and analyzing data and trends to inform the types of content you put out. 

  • Owning your OKRs: Jiobit has big goals that we share regularly throughout the organization. There is a clear line between your outcomes and our success. 

  • Aligning the teams: While we are highly collaborative, there is a lot going on and rarely are we in the same room. This means that our ability to create lovable products relies on you to ensure design, business and development are rowing in the same direction. 

  • Learning: Technology is always changing and only those willing to adapt can thrive. We’ll need you to stay aware of new opportunities to advance our tech stack. Moreover, there is always more to learn from each other and try new things.

  • Helping: You are willing to jump in and be a jack-of-all-trades digital marketer when the time needs. Willingness to jump in when and where needed. We’re all in this together and sometimes we wear multiple hats!

  • Growing: You need to be ok with sucking at something while sharing your work to expedite the learning process. We grow together. And finally, you know that product management is an ever-changing field so you are reading books, subscribing to the best Product podcasts, and developing far-too-strong opinions of Peleton’s new “class stack” collection feature.

  • Iterating: Implement a build-measure-learn process that allows for rapid iterations of product offerings. Leading the way to gather requirements, determine features, design the flow, write product specs, refine feedback, manage the backlog, and ship quickly. 

  • Communicating up and out: Things change fast and we like it that way. When a new technical constraint pops up or there’s a new trend in purchasing behavior, be ready and willing to inform stakeholders what you’ve learned and how it may impact plans.

What you’ll need:

  • 2-5 years of experience in digital marketing 

  • Expert level understanding of an email / CRM marketing tools (Hubspot, Mailchimp, Constant Contact) and knowledge of the industry and alternative products

  • Bachelor's degree

  • Introductory knowledge of web technologies: HTML, JavaScript, retargeting and pixel/tagging integration. You know how it works but might need some help here and there. Helping for custom email templates and landing pages.

  • ‍Creative, yet analytical, in your approach to solving problems and identifying opportunities

  • ‍Familiarity with analytical and reporting tools (Google Analytics) 

  • ‍Strong organizational skills with the ability to prioritize and reliable follow-through

  • An entrepreneurial spirit (side hustles welcome)

  • Aptitude to analyze, communicate and present metrics, plans and decisions effectively across the organization

  • Experience building landing pages and developing funnel marketing tests

  • Authorized to work in the US (Citizen or Permanent Resident), no H1-B sponsorships

 

Our Martech / eCommerce stack:

  • Web/CMS - Webflow

  • eCommerce - Snipcart

  • Analytics - Google Analytics

  • Bots - Landbot

  • Customer Support - Zendesk

  • Subscription Billing / Revenue Management / CRM - Chargebee

  • Lead Gen / Email - Mailchimp, Privy

  • Payments - Stripe, Paypal/Braintree

  • Marketing Automation - Zapier

  • Pixel Management - Google Tag Manager

  • A/B Testing - Google Optimize

  • Feature Planning and Documentation - Jira/Confluence

Total Compensation: 

Total compensation between $90,000 and $110,000 (location and experience dependent) for new team members, with performance and milestone driven adjustments

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Location

Heart of loop, an easy walk from both Metra train stations and nearly every El line. Quick stroll to the river or Millennium Park for an outdoor walk.
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