Farmer’s Fridge is on a mission to make it simple for everyone to eat well. We serve healthy, handcrafted meals and snacks from our growing network of 400+ Smart Fridges (software-enabled vending machines). We are striving to change the food system from the ground up – one Fridge or delivery at a time. 

We are a team that cares -– about the business, the impact our product makes, and each other. We are data-driven, innovative, and quick to move on a good idea. We are looking for people who want to collaborate in an entrepreneurial, inclusive culture and have a passion to succeed.

We are looking for a CRM & Lifecycle Specialist to lead execution of all lifecycle marketing efforts and program development under the Performance Marketing team. You will drive online customer acquisition, retention, and loyalty by supporting omni-channel communications based on customer behaviors. You’ll be responsible for building the foundation for a best-in-class lifecycle marketing program to meet customers where they want to buy. 

What You'll Do:

• Own the day-to-day, hands-on execution of all lifecycle marketing campaigns for the Farmer’s Fridge omni-channel business  (building & sending, creating workflows, optimizing audience segments, etc.) 
• Continuously conduct A/B tests and analyze results to develop insights that improve acquisition, retention, conversion rate, and customer loyalty
• Drive lifecycle marketing to be a key and low cost channel for member acquisition and retention. Discover breakthrough opportunities to build out first party data collection.
• Collaborate cross-functionally with Brand, Product, Engineering, and Insights to deliver compelling new personalized customer journeys
• Partner with the Engineering team to appropriately structure and ingest customer data from all channel touchpoints
• Partner with the Data Analytics team to understand impact of Lifecycle Marketing across various customer cohorts
• Partner with the Insights team to drive test & learn approach to customer segmentation
• Rationalize data into actionable solutions for continued growth
• Present learnings and recommendations to company stakeholders on a monthly basis

What Your Background May Look Like:

• 3-5 years of experience in lifecycle marketing
• 1-2 years of experience with CPG/Ecommerce
• Demonstrated success with project management and partnership with analytics, tech, and insights teams
• Experienced with CRM MarTech (eg. Iterable) and Data Visualization (eg. Tableau)
• Shopify experience preferred

Benefits at Farmer's Fridge:

In This Together - Our HQ employees are currently working from home, but we stay connected virtually with weekly town hall meetings, social hours, and remote game nights. Our bonus roles as taste testers are also still intact! You can sample what new items we’re cooking up in our test kitchen with our menu team’s no-contact "employee drive-thru".

Happier Weekdays - Each day at work should fill you with joy, not dread. We're a fun and passionate group, and we don't take ourselves too seriously. Bring your unique self to work, dress comfortably, and always feel free to share your thoughts and opinions. We encourage curiosity and inquiry; there's no hierarchy here when we're all swapping ideas.  

Innovate & Elevate - We're all teachers and learners. You'll grow, and help grow the company through cross-functional collaboration, open access to leadership, and regular business updates. You have a direct impact on the company’s bottom line. You can also impact your personal bottom line by participating in our 401(k) plan that includes a company match with immediate vesting, and you'll succeed alongside our business with our bonus and equity plans.

Farmer’s Fridge is an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

View our disclosures related to External Agencies and Applicants below: https://www.farmersfridge.com/careerdisclosures

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