The Manager of Acquisition & Loyalty will be responsible for driving marketing strategy and enhancing strategic planning capabilities for Peapod.com. Specifically, they will be responsible for developing and delivering the acquisition and retention strategies of their business that ultimately result in customer base and order growth for Peapod.com. They will ensure that all marketing strategies are aligned to customer needs and be responsible for budget and resource management, aligned to deliver against business priorities and financial targets. 
The role will work effectively with multiple teams across both Peapod.com and PDL eCommerce to develop best in class customer experiences across all customer segments. The role will oversee team of associates that drive online and offline marketing campaigns and activities that ultimately result in engagement and conversion of new and existing customers

Responsibilities:

Leads the planning, development and execution of lifecycle marketing campaigns to activate, retain and reactivate customers to drive incremental revenue and grow overall Peapod.com customer base - Creates and refines customer segments for promotions and campaigns based on evaluation of key metrics including conversion, retention, basket size, frequency, etc - Partners with Analytics to understand overall customer retention, repeat behavior, frequency, and lifetime customer value across all segments; develops clear strategies aligned to insights and opportunities - Works in close partnership with eCommerce channel specialists to optimize variable content to deliver personalized and relevant communications in multiple channels; based on customer interests, attributes, and purchase history - Uses insights from continual testing, customer data and industry best practices to inform marketing and business decisions - Analyzes and communicates results and key performance metrics for customer segments - Analyzes competitive marketplace and stays abreast of industry trends - Analyzes campaign performance metrics, monitors segmentation performance, and provides actionable recommendations to improve campaign effectiveness - Develops A/B, multivariate and test/control campaign strategies and continuously optimize campaigns to drive higher conversion, engagement and incrementality - Collaborates with cross-functional teams across Peapod.com and Peapod Digital Labs to seamlessly optimize customer journeys (i.e. digital acquisition, loyalty program experience, landing pages, etc.) - Reviews and approves all campaigns to ensure alignment with local needs and Peapod.com Brand - Develops and recommends marketing automation campaign strategy based on events, behaviors, transactions, and other trigger scenarios - Provides updates to Marketing & Peapod.com Leadership; escalates potential issues or opportunities as needed

Job Responsibilities:

• Works with eCommerce channel specialists to develop and optimize acquisition efforts for Peapod.com markets including cross-channel promotions, paid media acquisition, offer integration, landing page strategy, digital touchpoints, etc. 
• Develops and manages the overall loyalty program for Peapod.com, drives more activity from existing customers, keeps members active and engaged, and ensures our best customers are incented to maintain share of wallet 
• Collaborates with BI/Analytics team to build reporting and dashboards to consistently monitor the health of the customer segments, develop insights for future program enhancements to drive engagement throughout the customer journey
• Builds test & learn strategies to enhance the program’s value, focusing on changing customer behavior to drive incremental sales and meeting loyalty membership/revenue goals
• Works closely with creative team to ensure alignment with brand equity, voice and storytelling priorities
• Develops and manages social media and content marketing strategies to engage consumers through timely, relevant, and compelling digital/social communications that build brand affinity and drive sales
• Oversees SEO strategy for website, e-commerce and content based on local needs

Requirements:

• Bachelor Degree or equivalent
• 10+ years relevant work experience
• At least 5+ years’ experience with performance multi-channel marketing
• Knowledge of Google Analytics, Adwords, affiliate and email marketing channel
• Excellent Excel skills (formulas, charts, pivot tables)
• Experience with A/B testing and multi-variate optimization 
• SQL knowledge preferred 
• Deep experience with direct marketing campaign management and optimization
• Experience working with technical / Dev / UX teams to accomplish goals
• Strong verbal, written, and presentation skills – ability to translate complex data into a  concise narrative with clear conclusions and action step
• Strong manager with the ability to provide day to day coaching, direction and feedback as require to course correct