Manager, Demand Generation at PowerReviews

| Chicago
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Manager, Demand Generation

PowerReviews works with leading brands and retailers around the world delivering more user generated content and deeper insights to increase conversion, improve products and shopping experiences with an unrivaled solution suite. Our employees make the magic happen. From the visionaries to the makers, our PowerTeam has serious talent.


In your role as Manager, Demand Generation, you are a data-driven marketer responsible for executing demand generation strategies that supports PowerReviews aggressive goals. You will own multi-channel campaigns and optimizations to drive leads and sales opportunities that ultimately result in pipeline and bookings. The ideal candidate will have a successful track record of delivering quality leads across digital marketing channels. This position reports into the Director of Demand Generation.

Key Responsibilities:

  • Assist in the development of demand generation strategies across on and offline channels.
  • Execution and optimize demand generation campaigns across all channels including but not limited to paid search, social, digital advertising, email, events and webinars.
  • Manage and maintain an increasingly segmentable marketing database.
  • Build effective target account lists for customized campaigns that accelerate pipeline development and improve win rates among key verticals and customer segments.
  • Track, measurement and report performance against key metrics including MRLs, MQLs, opportunities, pipeline, bookings and spend.
  • Collaborate effectively between Sales, Product Marketing, Content and Design teams to create and optimize assets used to drive leads, opportunities and accelerate sales velocity.

Requirements & Preferred Skills:

  • Bachelor degree in Marketing, Communications or related degree
  • 3-6 years experience with B2B experience leading and managing demand generation across channels including webinars, partnerships, paid search, email, social media and display advertising
  • Strong analytical skills
  • Experience with ABM and A/B, multivariate testing platforms
  • Solid working skills in various marketing technologies platforms and website analytics tools including Salesforce, Marketo, Wordpress, Google Analytics, Adwords, Optimizely and the like
  • Obsessive attention to detail and strong organizational skills
  • Strong communicator both written and verbally
  • Ability to respond quickly to changing business needs while completing quality projects on time
  • Thrives in a fast-paced, high-growth, collaborative environment
  • ‘No Excuse & Get it Done’ mentality

PowerReviews is an Equal Opportunity Employer (EOE) that welcomes and encourages all applicants to apply regardless of age, race, color, religion, sex, sexual orientation, gender identify and/or expression, national origin, disability, veteran status, marital or parental status, ancestry, citizenship status, pregnancy or other reasons prohibited by law.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • RubyLanguages
    • SqlLanguages
    • ReactLibraries
    • Ruby on RailsFrameworks
    • SpringFrameworks
    • Google AnalyticsAnalytics
    • TableauAnalytics
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • ConfluenceManagement
    • JIRAManagement
    • SalesforceCRM
    • MarketoLead Gen


1 N. Dearborn, Suite 800, Chicago, IL 60602

An Insider's view of PowerReviews

What's something quirky about your company?

You've probably heard of Casual Fridays... here at PowerReviews, we hold Formal Fridays!?! This started out as a fun, small initiative that our Tech department started. It's since grown to several more participants at PowerReviews, including our CEO.

Who doesn't look good in a tux?!?


Sr. Customer Success Manager

What makes someone successful on your team?

I believe that intellectual curiosity is the key to success on my team - not just identifying an issue and solving a problem, but truly understanding the root cause and implementing new process or controls that prevent the issue from happening again.


Chief Financial Officer

How do you collaborate with other teams in the company?

In the past year our teams have collaborated to deliver over 14 differentiated products, features and capabilities to bring value and ecommerce best practices to our clients and most importantly, delight their customers.


Director, Product Management

What are PowerReviews Perks + Benefits

Volunteer in local community
Friends outside of work
Eat lunch together
Intracompany committees
Daily stand up
Open door policy
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Onsite Gym
Team workouts
PowerReviews' PowerFit team plans and organizes group fitness classes in our office!
Retirement & Stock Options Benefits
401(K) Matching
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Return-to-work program post parental leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Employees get free lunch on Tuesdays
Happy Hours
Recreational Clubs
Professional Development Benefits
Job Training & Conferences
Lunch and learns
Promote from within
Mentorship program
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