Manager, Digital Product Marketing

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Manager, Digital Product Marketing

Job Summary

Walgreens is seeking a proven Product Marketing Manager to partner across our matrix of digital product portfolios. In coordination with product management, this role works diligently to secure market insights and inform go-to-market strategy for the products. Success in this role is the ability to influence product strategy and help shape product offerings that will help propel the Walgreens brand in the marketplace and amplify our value to our customers. This role understands business objectives and marketing strategies, to effectively partner with Product Managers in the formulation of compelling product vision and roadmap. The Product Marketing Manager role will maintain a close relationship with the Product Development Team. This role is expected to maintain a strategic view across the business, all product portfolios, and all channels, looking for opportunities to align messages and create customer impact. 

Job Responsibilities

  • Manages the daily operational activities that develop and implement multiple components / processes for a specified section of work within Customer Loyalty & Insights. Manages a team responsible for developing and implementing protocols that comply with established policies, procedures and standards of the specified functional area. Outcomes managed have an impact on the specified area of responsibility.
  • May become actively involved, as required, to meet schedules and resolve problems highly complex in nature. May make recommended changes to strategy/roadmap for area of responsibility.
  • Develops protocols to support established standards. Manages the development and implementation of processes and /or tools. May oversee team(s) assigned to projects and manages the execution processes.
  • Collaborates and works cross-functionally to develop strategies to mitigate loss and/or optimize profitability. Shares information cross-functionally to improve workflow processes. Interacts with direct reports and peers in management / customers / vendors to share information and improve cross-departmental processes and relationships.
  • Continuously evaluates best practices, methodology and tools and seeks to improve deliverables in order to maintain alignment with business needs.
  • Reviews reports and metrics and identifies opportunities to grow and optimize specified area of responsibility. Analyzes the competitive marketplace for patterns and trends and makes recommendations for application of findings. Provides recommendations in creation and development of templates, methodologies, and presentations relating to strategies for area of responsibility.
  • May create and executes divisional projects based on strategic need. Utilizes project management skills to create client-focused deliverables, delegate work, execute project analysis, and deliver strategic results.
  • Provides guidance, direction, coaching, and counseling to a team of analysts. Allocates available resources to meet operating objectives. Develops and mentors staff through on-boarding, open communication, training and development opportunities and performance management processes; builds and maintains employee morale and motivation; ensures the team is appropriately staffed with required competencies; fosters a diverse and inclusive workplace.

Walgreens, one of the nation's largest drugstore chains, is included in the Retail Pharmacy USA Division of Walgreens Boots Alliance, Inc., the first global pharmacy-led, health and wellbeing enterprise. More than 10 million customers interact with Walgreens each day in communities across America, using the most convenient, multichannel access to consumer goods and services and trusted, cost-effective pharmacy, health and wellness services and advice. Walgreens operates 8,175 drugstores with a presence in all 50 states, the District of Columbia, Puerto Rico and the U.S. Virgin Islands. Walgreens omnichannel business includes Walgreens.com. Approximately 400 Walgreens stores offer Healthcare Clinic or other provider retail clinic services.

As the neighborhood drugstore and retailer, our goal is to make health and happiness simpler, easier and within reach. And we remain a trusted wellness provider offering convenient access to important health services, such as immunizations and an array of pharmacy services that can help patients improve their health. To our team members, Walgreens represents a unique opportunity to excel in their careers in a welcoming and inclusive environment. We offer the chance to work in a truly supportive environment, and be a part of a progressive organization dedicated to the well-being of our customers, team members and the communities we all call home.

Basic Qualifications

  • Bachelor's Degree and at least 5 years of experience in promotions, marketing, retail, analytics, pricing, consumer packaged goods, insights, vendor collaboration, consumer research, inventory, category management and/or business analysis.
  • Experience establishing and maintaining relationships with individuals at all levels of the organization, including the executive level.
  • Experience using time management skills such as prioritizing/organizing and tracking details and meeting deadlines of multiple projects with varying completion dates.
  • Experience analyzing and reporting data in order to identify issues, trends, or exceptions to drive improvement of results and find solutions.
  • Experience identifying operational issues and recommending and implementing strategies to resolve problems.
  • At least 1 year of experience indirectly managing people, including hiring, developing, motivating, and directing people as they work.
  • Willing to travel up to 10% of the time for business purposes (within state and out of state).

Preferred Qualifications

  • In-depth knowledge of online media and marketing practices and familiarity with the significant players in the digital media marketplace
  • Demonstrated marketing success
  • Experience supporting product teams with product marketing programs
  • Proven track record of working effectively with multiple teams in a matrixed organization
  • Adept at recognizing business issues/opportunities, and developing objectives and solutions that take into account linkages and dependencies
  • Excellent communication, critical thinking, and analytical skills
  • Must possess strong leadership skills and the ability to thrive in a fluid and fast-paced environment
  • Should relish the opportunity and have the depth of experience to play a significant role in defining business processes in a changing organizational structure
  • Must be a comfortable and poised presenter of complex content, providing subject-matter expertise to senior marketing professionals and customers
  • Strong project management skills with the ability to juggle multiple deadlines and competing priorities while coordinating activities across multiple teams in a matrix organization
  • Strong management abilities demonstrated through previous employment requiring employee development and coaching
  • Attention to detail is critical, along with the ability to grasp and translate technical functions into customer benefits
  • Proficient in Microsoft Office
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Location

Our new office space at the former US Postal Office on Van Buren in downtown Chicago is the ultimate office space. With an open work environment, inspiring local artwork and many amenities - it makes coming into the office a breeze. We also offer hybrid (part in office and part remote) opportunities

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