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Manager of Marketing Events

| Chicago

Responsibilities

 

  • Ideate a comprehensive, engaging, and creative event and engagement strategy across trade shows, thought leadership conferences, sponsorships, and hosted events. Define goals, success metrics, and ROI.
  • Collaborate with AD Customer Marketing to identify and understand attendees/targets and where they are in the buyer journey, and strategize on how we best target key prospects and customers.
  • Idenfity opportunities to continue to nurture event-created leads.
  • Own the events calendar and recommend our involvement – sponsorship opportunities, speaking opportunities, booth presence, etc..
  • Build communications plan around each individual event, looking for touchpoints across the larger calendar; collaborate with the Content team on content strategy and channel distribution - including email social, direct sends.
  • Collaborate with Content Marketing and Sales teams to understand what is needed; manage production schedule of deliverables within Marketing team.
  • Collaborate with Content team to arm speakers with tools/talking points/content/support and event overview.
  • Host internal kick-offs with stakeholders to align on goals, objectives, and plan; create and manage production calendar per event that keeps deliverables and contributors on schedule; set up team/individual meetings as needed.
  • Manage events budget, pricing, and event ROI and share within Salesforce reports and dashboards  
  • Collaborate with Sales, ProdTech, Affiliate Relations, etc. to identify the best in-person opportunities, build surveys, day-of-event liaising for social media, and align to ongoing campaigns.
  • Collaborate with Executive Assistant for logistics of events, including travel, set-up and takedown, meals, hotels, shipping, and swag.
  • Present post-event analysis, feedback, wins/losses, etc. to internal stakeholders and ensure Salesforce is updated accordingly
  • Work closely with Marketing Operations to populate events dashboard to identify ROI and strategize on how we reach pipeline targets and key prospects pre-, during, and post-events.
  • Manage events dashboard
  • Attend events to scout new opportunities and competitive edge
  • Establish yourself as point of contact/owner/thought leader for all events.

 

Competencies

 

  • Must have a proven track record of executing events for B2B companies
  • Ability to manage multiple details, deadlines, and demands under pressure
  • Self-starter who goes the extra mile and brings fresh, exciting ideas to the table
  • Highly collaborative, positive, and energetic
  • Outstanding verbal and written communication skills

 

 

Qualifications

 

    Minimum Qualifications

 

  • Bachelor’s degree in communications, public relations, marketing, business, or related fields
  • At least 2 years of event planning and management experience, including speaker outreach and vendor relationships
  • Excellent communicator and project manager with high attention to detail and organizational skills
  • Experience negotiating rates and building relationships with event planners
  • Familiar with buyer journey and sales cycle
  • Knowledge of Salesforce and Hubspot required
  • Travel expected 5% of the time

 

 

 

SMS Assist is an Equal Opportunity Employer (EOE)

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Location

875 North Michigan Avenue , Chicago, IL 60611

What are SMS Assist Perks + Benefits

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
401(K)
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Vacation & Time Off Benefits
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Professional Development Benefits
Job Training & Conferences

Additional Perks + Benefits

Competitive Salary. Flexible Spending Plans. Prescription Drug Program. Free Fitness Center membership.

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