Manager, Media Buyer at GoHealth

| Chicago
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The GoHealth Marketing team engages with millions of current and potential GoHealth customers with the goal of growing their customer satisfaction and usage of the GoHealth agency. The Manager, Media Buyer will be responsible for helping to grow GoHealth’s offline marketing channels, focusing mainly on direct response television and print campaigns to meet company goals. This role requires a skilled communicator and decision maker that is familiar with leveraging analytics and market research to make strategic buying decisions. This position will report to the Senior Director of Offline Media.

Responsibilities:

  • Oversee the weekly media buying and optimization process for GoHealth’s robust DRTV campaigns.
  • Work collaboratively with captive business owners and marketing leadership to maximize ROI/CPA goals within a multi-million dollar monthly budget.
  • Effectively work with media buying agency to strategically plan spot times to align sales agent capacity and consumer supply.
  • Continuously optimize media spend through stringent analysis of dayparting, geographical exposure, frequency, cost and more.
  • Analyze performance data across entire funnel – from ad impression to sale – and identify cross-channel wins as well as potential areas for optimization or testing.
  • Allocate budgets, track cost, and constantly evaluate success of campaigns and strategies.
  • Coordinate market research to stay on top of industry trends and methods.
  • Work with creative team and leadership to assist in developing new creative strategies and messaging.
  • Stay abreast of the traditional marketing landscape – research and communicate on important industry trends, new marketing vehicles and growth opportunities.

Skills & Requirements:

  • 3+ years of experience in media planning, with a concentration on TV media buying/planning
  • Experience working with agency management and network communications
  • Previous work in direct response advertising, preferably in regulated industries like finance or healthcare.
  • Advanced Excel skills
  • Familiarity leveraging resources like AdSphere, Tableau and iSpot.
  • Proven track record of delivering quantifiable results through the creation, implementation, and day-to-day management of TV advertising campaigns.
  • Ability to step back and comprehend company-wide marketing funnel.

 Benefits & Perks:

  • Open vacation policy
  • 401k program with company match
  • Medical, dental, vision, and life insurance benefits
  • Flexible spending accounts
  • Commuter and transit benefits
  • Professional growth opportunities
  • Casual dress code
  • Generous employee referral bonuses
  • Happy hours, ping-pong tournaments, and more company-sponsored events
  • Subsidized gym memberships
  • GoHealth is an Equal Opportunity Employer

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • SqlLanguages
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • ConfluenceManagement
    • JIRAManagement
    • WordpressCMS
    • HubSpotCRM
    • MailChimpEmail
    • MarketoLead Gen

Location

Our company is in the River North area with plenty of coffee shops and restaurants. GoHealth is near the Chicago Brown line and bus stops close by.

What are GoHealth Perks + Benefits

Culture
Friends outside of work
Eat lunch together
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Someone's primary function is managing the company's diversity and inclusion initiatives
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
We provide 6 weeks of paid recovery time for new mom's and two weeks of bonding time to all new parents.
Flexible Work Schedule
Family Medical Leave
Company sponsored family events
Acme co. sponsors family oriented events Semi-annually.
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Happy Hours
Pet Friendly
Acme Co.'s pet policy is Occasional bring your pet to work days.
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Acme Co. offers employees professional development opportunities like The ability to attend job related conferences and seminars.
Lunch and learns
Acme Co. hosts lunch and learn meetings once per quarter.
Cross functional training encouraged
Promote from within
Mentorship program
Our mentorship program includes Cross-department program.
Customized development tracks

Additional Perks + Benefits

Happy hours, ping-pong tournaments, and more company-sponsored events. Gym Membership Subsidies
Company Sponsored Health & Wellness Initiatives. Employee Referral Bonuses. Open Vacation Policy.

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