Manager, National Field Marketing

Company Description

McDonald’s is proud to be one of the most recognized brands in the world, with restaurants in over 100 countries and billions of customers served each year. As the global leader in the food service industry, we have a legacy of innovation and hard work that continues to drive us. Today, we are growing with velocity and are focused on modernizing our experiences, not to make a different McDonald’s, but to build a better McDonald’s.

We are moving fast and are adding to our best-in-class team. Joining McDonald's means thinking big every day and preparing for a career that can have impact around the world. We are customer obsessed, committed to being leaders, and believe we are better when we work together. Over the last couple years, we’ve launched home delivery, modernized our restaurant experience through digital enhancements and have so much more to come.

We are dedicated to using our scale for good: good for people, our industry and the planet. From ambitious recycling initiatives and balanced sourcing efforts to our partnership with Ronald McDonald House Charities, we are constantly improving. We see every single day as a chance to have a genuine impact on our customers, our people and our partners.

Our new, state-of-the-art headquarters is located in the booming West Loop area in the heart of downtown Chicago. It's set up to be a global hub that cultivates innovation. Take a class at Hamburger University, sample future menu items in our Test Kitchen, and utilize the latest technology to communicate with your team around the globe! Our office helps us connect with each other like never before. Participate in monthly organized events, enjoy massive outdoor spaces, an 8000 square foot gym, and an onsite McDonald's serving international favorites. Needless to say, you’ll be lovin’ it here!

Job Description

The McDonald’s team is looking for a high energy, marketing professional with an unwavering focus on business outcomes to work on the National Field Marketing team and partner with Field Offices to own the development of Co-Op specific marketing plans, and the local execution of the national marketing plan within assigned local coop geography to profitably build sales, transactions, and cash flow for the company and Owner/Operator restaurants.

Key customers include McDonald’s Home Office Marketing Team, Field Office Management, Co-op Owner/Operators, Field Office Staff and Restaurant Management within the assigned geography.

Responsibilities

In addition to the following McDonald’s policies and procedures, principal accountabilities include, but are not limited to:

Leadership

  • Maintains and strengthens the McDonald's brand position (sales, transactions and cash flow) in their assigned geography and other areas of responsibility.
  • Communicates national and field office plans and priorities and partners with local teams, agencies and owner operators to build and monitor Co-op plans that are aligned to the overall business plan.
  • Acts as a conduit between McDonald’s National Field Marketing team and Field Marketing team, providing perspective, resources, support and analysis.
  • Strategic planning/alignment, tactical development, execution, evaluation, and continuous improvement of Co-Op marketing plans/resources (includes advertising, promotion and public relations) to achieve annual Co-Op goals. Leads this process if assigned Co-Ops independently.
  • Tracks performance of coop marketing plan priorities weekly, monthly, etc. and facilitates appropriate adjustments
  • Leads agencies in the development of creative strategies/briefs
  • Manages development and execution of local creative (TV, radio, outdoor, print, and restaurant merchandising, etc.) in accordance with the regional creative process and national creative standards.
  • Owns the process for development, execution and evaluation of local media plans in assigned Co-Ops
  • Ensures optimized merchandising execution within assigned Coops
  • Improves success of the system plan by ensuring Owner/Operator understanding and advocacy for the national marketing plan by securing coop votes and providing continuous input and feedback to Field Office, and National Management.

People

  • Provides leadership points of view, builds positive relationships and champions collaboration among Home Office and Field Marketing Teams, as well as Owner/Operators, Agencies and Suppliers to achieve maximum performance.
  • Manages day-to-day workflow of Coop agencies
  • In partnership with Coop leadership, holds agencies accountable for deliverables within the approved scope, through formal and informal agency performance reviews

Analysis

  • Gathers, analyze, and provides accurate, relevant, and timely inputs to support the development of local agency recommendations to Owner/Operators allowing them to make informed and confident decisions.
  • Interpret and evaluate information related to sales, P&L, promotional evaluation, competition, general economic trends, and qualitative/quantitative research.

Qualifications

  • BA/BS in Marketing or Communications Degree required.
  • 5+ years of Marketing or Advertising agency experience recommended, preferably within a Field Marketing capacity.
  • QSR or Restaurant Services Client or industry advertising or public relations agency experience recommended.
  • Strong computer/written/verbal communication skills necessary.
  • Understanding of Excel, business analytics, business case development and social media.
  • Must be willing to travel frequently within the Midwest with a desire to potentially relocate within the US for a broader Field Marketing role, should the opportunity arise.

Additional Information

McDonald’s is committed to providing qualified individuals with disabilities reasonable accommodations to perform the essential functions of their jobs. Additionally, if you (or another applicant of whom you are aware) require assistance accessing or reading this job posting or otherwise seek assistance in the application process, please contact [email protected] 

McDonald’s provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to sex, sex stereotyping, pregnancy (including pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), race, color, religion, ancestry or national origin, age, disability status, medical condition, marital status, sexual orientation, gender, gender identity, gender expression, transgender status, protected military or veteran status, citizenship status, genetic information, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Nothing in this job posting or description should be construed as an offer or guarantee of employment.

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Technology we use

  • Engineering
  • Product
    • .NETLanguages
    • C#Languages
    • C++Languages
    • JavaLanguages
    • JavascriptLanguages
    • SqlLanguages
    • SwiftLanguages
    • CustomLanguages
    • jQuery UILibraries
    • ReactLibraries
    • CustomLibraries
    • AngularJSFrameworks
    • ASP.NETFrameworks
    • ExpressFrameworks
    • HadoopFrameworks
    • Node.jsFrameworks
    • SparkFrameworks
    • SpringFrameworks
    • TensorFlowFrameworks
    • CustomFrameworks
    • CassandraDatabases
    • HBaseDatabases
    • Microsoft SQL ServerDatabases
    • OracleDatabases
    • RedisDatabases
    • SQLiteDatabases
    • TeradataDatabases
    • CustomDatabases
    • CustomAnalytics
    • CustomDesign
    • Custom Management

Location

In the heart of the West Loop, a vibrant and rapidly growing tech neighborhood. Our new HQ is accessible by all forms of transportation.

An Insider's view of McDonald's Technology

What’s the vibe like in the office?

The entrepreneurial spirit at McDonald’s is noticeable at all levels. People inspire; people are nimble; people are team-driven; people are focused on evolving and improving. When you walk around the space, you can feel the energy that comes from collaboration and problem-solving. I am motivated to push myself every day.

Jen

Product Manager, Global Mobile App

What kinds of technical challenges do you and your team face?

We are providing insights and real time event data for decision making and marketing activation at a scale very few other companies can compare to. We are moving from a 1 to many CRM strategy to a 1 to 1 contextual and personalized experience for our customers and are watching our data drive the direction of feature development within McDonald’s.

Eric

Sr. Manager, Digital Analytics

What does career growth look like on your team?

Working at a company of this Global scale has stretched my skills like never before. The sheer number and variety of customers using the product I work on every day is both challenging and exhilarating; developing my skillset in a way that would be hard to match elsewhere

Jade

Sr. Product Manager, Kiosk

What's the biggest problem your team is solving?

McDonald’s has a few consistent challenges that we’re always solving for - scale and flexibility are critical. Every piece of technology that we build has to be scalable to 30,000+ restaurants! The second challenge is flexibility –we need to provide a consistent and reliable experience, and every restaurant is unique!

Whitney

Product Capabilities and Innovation

What are McDonald's Technology Perks + Benefits

Culture
Volunteer in local community
Open office floor plan
Health Insurance & Wellness Benefits
Disability Insurance
McDonald's provides both short and long term disability benefits at no cost to you.
Dental Benefits
McDonald’s Dental Plans allows you to see the dentist of your choice and provides coverage for preventive, basic, major and orthodontic care at 100%.
Vision Benefits
McDonald's Vision Plan provides eye exam coverage and benefits that reduce your costs for prescription eyewear, contact lenses and laser vision correction.
Health Insurance Benefits
McDonald’s offers medical plan options to help pay for the cost of health care when you need it. During enrollment, you can sign up for the insurance and pick which plan is best for you.
Life Insurance
McDonald’s automatically gives you basic life, dependent life, accidental death and dismemberment (AD&D) and Business Travel Accident Insurance (BTA) at no cost to you.
Onsite Gym
We have an 8000 square foot gym on our 9th floor with best-in-class equipment, classes, personal training, and magnificent views of the city!
Retirement & Stock Options Benefits
401(K) Matching
Once you’re eligible for the company match, McDonald’s will match your contributions with $1 for each $1 you contribute up to a maximum of 6% of your annual pay, up to IRS limits.
Performance Bonus
Match charitable contributions
McDonald’s Matching Gifts Program encourages employee support of not-for-profit organizations. Under this program, McDonald’s gives $1 for every $1 you contribute, up to $5,000 a year.
Child Care & Parental Leave Benefits
Child Care Benefits
McDonald’s has agreements for employee child care discounts to help you with the cost of child care while you work.
Generous Parental Leave
McDonald’s provides four types of Parental Leave, and you may be eligible for one or more of the types of leave listed: Paid Parental Leave, Maternity Leave, Adoption Leave, Unpaid Parental Leave.
Flexible Work Schedule
McDonald's provides employees with a flexible work schedule that includes Summer hours, Core hours, Compressed week, Flexible start and end times.
Family Medical Leave
The Family and Medical Leave Act (FMLA) and certain state laws allow you to take unpaid leave to care for yourself and your qualified family members, as long as you are eligible.
Adoption Assistance
McDonald’s Adoption Assistance Program helps with the costs of adopting a child. The child must be under age 18 and not related to you by blood or marriage.
Vacation & Time Off Benefits
Generous PTO
McDonald's employees receive between 15 and 25 days per year of paid time off based on years of service.
Sabbatical
Eligible employees get 40 days of paid sabbatical after their first 10 years of working at McDonald's
Paid Holidays
Paid Sick Days
McDonald's employees receive 100 hours per year of paid sick leave.
Perks & Discounts
Casual Dress
Commuter Benefits
Happy Hours
Happy hours are hosted on Thursdays in the summer, and twice a month on Thursdays during the remainder of the year.
Parking
McDonald's offers employees paid on-site garage parking.
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
Continuing Education stipend
Paid industry certifications
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