Manager, Paid Search at GoHealth

| Chicago
Sorry, this job was removed at 11:46 a.m. (CST) on Tuesday, July 7, 2020
Find out who's hiring in Chicago.
See all Marketing jobs in Chicago
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.

The GoHealth Marketing team has grown our paid search campaigns over 1000% over the last year – and we’re looking to continue our momentum. We engage with millions of current and potential GoHealth customers with the goal of growing their satisfaction and usage of the GoHealth agency. The customer acquisition team is looking for a Digital Marketing Manager – Paid Search to report to the Digital Marketing Director. In this role, you will manage and help scale our performance based search advertising initiatives to meet company sales goals. This role requires a data-driven thinker with a proven ability to produce consistent results and think outside of the box. You will manage a team of 2-3 people, and is a great opportunity for someone that is a leader and wants to help others develop in their career.

Due to the unprecedented situation of COVID-19, GoHealth has decided to protect our current and future employees by managing our business remotely. This is inclusive of interviewing, onboarding and each role day-to-day. Please consider that our roles will not be remote long-term and will return to an office setting once we're safe to do so following the guidance of local health authorities’ and the CDC.

Responsibilities:

  • Work with the Director of Digital Marketing to maintain and grow existing and new search advertising initiatives.
  • Oversee the daily marketing ideation and execution for GoHealth’s performance-based search advertising campaigns.
  • Manage intraday lead volume in alignment with operational supply and demand trends to maximize call center utilization and ROAS.
  • Developing analyst team for advancement through positive mentoring, providing critical feedback, and delegation of responsibilities all while exuding a genuine interest in the professional success of others.
  • Continuously optimize campaigns to meet daily and monthly business KPI goals through analysis of first and third party demographic data, queries, bid strategy, device, time of day, geo, creative, and more.
  • Analyze performance data across entire funnel – from ad impression to sale – and identify cross-channel wins as well as potential areas for optimization or testing.
  • Stay abreast of the traditional marketing landscape – research and communicate on important industry trends, new value propositions, account alpha/beta opportunities, and new platforms to bring on and test.

Skills and Requirements:

  • 3-5+ years of experience in digital advertising, preferably in a sales driven or performance based environment.
  • Advanced to expert level in Excel is a must. In this role you’ll continuously use data to inform optimization and growth opportunities.
  • Certified in Google Adwords.
  • Ability to thrive in a fast-paced environment and effectively balance competing priorities.
  • Experience managing a team, setting goals, responsibilities, and overseeing production.
  • Proven track record managing direct response and performance based marketing campaigns, with examples of delivering quantifiable results.
  • Ability to quickly build rapport with both internal and client stakeholders. Must be able to communicate effectively with senior leadership team and manage relationships with outside vendors.
  • Experience with Google Analytics, Tag Manager, Optimize a strong plus.
  • MySQL/SQL Server knowledge a plus.

 Benefits and Perks: 

  • Open vacation policy
  • 401k program with company match
  • Medical, dental, vision, and life insurance benefits
  • Flexible spending accounts
  • Commuter and transit benefits
  • Professional growth opportunities
  • Casual dress code
  • Generous employee referral bonuses
  • Happy hours, ping-pong tournaments, and more company-sponsored events
  • Subsidized gym memberships
  • GoHealth is an Equal Opportunity Employer

 #LI-CS1

Read Full Job Description
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • GolangLanguages
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • SqlLanguages
    • BashLanguages
    • ReactLibraries
    • PandasLibraries
    • Scikit-LearnLibraries
    • NumpyLibraries
    • DockerLibraries
    • JenkinsLibraries
    • SpringFrameworks
    • TensorFlowFrameworks
    • SpringbootFrameworks
    • AWSFrameworks
    • MySQLDatabases
    • PostgreSQLDatabases
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • SketchDesign
    • ConfluenceManagement
    • JIRAManagement
    • WordpressCMS
    • HubSpotCRM
    • SalesforceCRM
    • BlueshiftCRM
    • MarketoLead Gen
    • AmplitudeLead Gen

Location

Our headquarters are located in the River North area of Chicago. Located right outside of the Chicago brown line.

What are GoHealth Perks + Benefits

Culture
Partners with Nonprofits
Friends outside of work
Eat lunch together
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Unconscious bias training is completed by all employees and key leaders.
Diversity manifesto
Someone's primary function is managing the company’s diversity and inclusion initiatives
Diversity Employee Resource Groups
At GoHealth you will find a very interactive [email protected], WomeninSales, Black Lives Matter ERGs to name a few. We continue to empower employees to create employee resource groups within
Hiring Practices that Promote Diversity
From our gender neutralized job descriptions that encourage women and underrepresented groups to apply,to our interview practices, GoHealth strives to promote diversity when hiring.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Mental Health Benefits
GoHealth provides all employees access to our Employee Assistance Program (EAP) which provides well being and financial assistance. Our open PTO policy is also available for mental health days.
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Employee Stock Purchase Plan
We have recently become public and will allow employees to purchase stock during certain times.
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Generous Parental Leave
We provide 6 weeks of paid recovery time for new mom's and two weeks of bonding time to all new parents.
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Company sponsored family events
Pre-COVID 19, GoHealth sponsored children's day by celebrating GoHealth families.
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Volunteer Time
Our employees are encouraged to use our open PTO policy towards volunteering.
Paid Holidays
Paid Sick Days
Employees can use our open PTO policy towards sick leave.
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Pre-COVID-19 Our game room includes Ping Pong, Video Games.
Stocked Kitchen
Happy Hours
Pet Friendly
Acme Co.'s pet policy is Occasional bring your pet to work days.
Recreational Clubs
We have runners groups, volleyball groups and other
Fitness Subsidies
Home Office Stipend for Remote Employees
All GoHealth employees receive a work from home stipend to improve their WFH environment.
Professional Development Benefits
Job Training & Conferences
Acme Co. offers employees professional development opportunities like The ability to attend job related conferences and seminars.
Diversity Program
Lunch and learns
Acme Co. hosts lunch and learn meetings once per quarter.
Cross functional training encouraged
Promote from within
Mentorship program
Our mentorship program includes Cross-department program.
Time allotted for learning
Access to LinkedIn Learning has been provided to all employees as part of their professional and personal growth.
Online course subscriptions available
Customized development tracks

Additional Perks + Benefits

In addition to virtual company wide sponsored Health & Wellness Initiatives, employee referral bonuses, open vacation policy, we offer a work from home stipend to all new employees. We know that this pandemic has been difficult and working from home is a change. Every new employee receives access to a Work From Hope stipend to purchase items that will make your work from home experience much more comfortable.

More Jobs at GoHealth67 open jobs
All Jobs
Finance
Data + Analytics
Design + UX
Dev + Engineer
HR + Recruiting
Internships
Legal
Marketing
Operations
Product
Project Mgmt
Sales
Content
Marketing
new
Chicago
Finance
new
Chicago
Data + Analytics
new
Chicago
Data + Analytics
new
Chicago
Developer
new
Chicago
Developer
new
Chicago
Data + Analytics
new
Chicago
Developer
new
Chicago
Data + Analytics
new
Chicago
Design + UX
new
Chicago
Data + Analytics
new
Chicago
Data + Analytics
new
Chicago
Data + Analytics
new
Chicago
Developer
new
Chicago
Data + Analytics
new
Chicago
Data + Analytics
new
Chicago
Data + Analytics
new
Chicago
Operations
new
Chicago
Data + Analytics
new
Chicago
Project Mgmt
new
Chicago
Product
new
Chicago
Product
new
Chicago
Data + Analytics
new
Chicago
HR + Recruiting
new
Chicago
HR + Recruiting
new
Chicago
Internships
new
Chicago
Project Mgmt
new
Chicago
Internships
new
Chicago
Internships
new
Chicago
Internships
new
Chicago
Internships
new
Chicago
Internships
new
Chicago
HR + Recruiting
new
Chicago
HR + Recruiting
new
Chicago
Data + Analytics
new
Chicago
Finance
new
Chicago
Marketing
new
Chicago
Marketing
new
Chicago
Data + Analytics
new
Chicago
Design + UX
new
Chicago
Content
new
Chicago
Operations
new
Chicago
Content
new
Chicago
Finance
new
Chicago
Data + Analytics
new
Chicago
Operations
new
Chicago
Data + Analytics
new
Chicago
Operations
new
Chicago
Data + Analytics
new
Chicago
Product
new
Chicago
Sales
new
Chicago
Sales
new
Chicago
Sales
new
Chicago
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.
Save jobView GoHealth's full profileSee more GoHealth jobs