The Market Research Associate will work in close collaboration various functional teams, including sales, marketing, and enrollment, to execute and deliver market research reports and analyses that help drive the strategic direction of All Campus. We’re looking for a strategic contributor who is an expert in combining research insights with business objectives.

Primarily, the Market Research Associate will conduct secondary research activities to collect data related to market viability of university degree programs, trends in online education, and other related aspects of higher education. The Associate will provide solid, professional reporting and insights to identify positions in the marketplace to aid in strategic planning and ensure competitive advantage.

Primary Responsibilities

• Lead a variety of research projects for All Campus’ sales and marketing teams.
  • Collect and analyze data from internet research and secondary source data.
  • Input data into existing templates and verify the accuracy of data.
  • Identify trends and provide analysis of competitors’ products and services, market share, and market strategies.
  • Prepare initial reports of findings, illustrating data graphically and translating findings into clearly written text.
  • Prepare final reports and presentations in a variety of outputs (Excel, Word, PowerPoint) for internal and external communication.
• Communicate progress, key initiatives and findings to upper management, current clients, and prospective clients.
• Update and manage All Campus’ internal research database.
• Identify new revenue opportunities for All Campus to commercialize its market research services.
• Execute in-depth research projects when needed.
• Participate in quarterly cross-functional research projects in order to learn from and support other areas of the business.
• Monitor industry statistics and follow trends in trade literature and associations.
• Support goals, processes and initiatives of the sales and management teams as they evolve.

Requirements

• Minimum of a Bachelor’s degree in Business, Marketing, Finance, Library or Information Sciences, Social Sciences or other related field.
• 2-3 years of research experience required including compiling data into reports and other deliverables, with basic understanding of sound research principles.
• Experience managing, designing, implementing, analyzing and reporting qualitative and quantitative research.
• Strong analytical skills and ability to provide strategic recommendations based on insights.
• Experience with primary research methods and techniques (e.g., focus groups, online surveys).
• Strong technical skills in Microsoft PowerPoint, Word and Excel.
• Extremely detail-oriented.
• Excellent written and oral communication skills.
• Rapidly adapt and respond to changes in environment and priorities.
• Self-starter and highly motivated. Must be capable of working independently, yet collaboratively, within a fast-paced environment.