Marketing Analyst

SUMMARY:

Do you consider yourself to be a data detective? Does a meaty Excel file make you smile? Does the idea of creating your own dashboards and data visualizations make you smile even wider?  

Then you might be a fit for our marketing analyst role! The AllCampus marketing analyst will be responsible for providing the marketing team with insightful analyses that will guide operational and strategic decision-making for our university partners’ academic programs, in order to meet and exceed enrollment growth goals. 

The individual will be the go-to team member for reporting across key marketing channels (e.g., organic search, paid social, display advertising, etc.). The marketing analyst will also seek to understand overall trends across programmatic disciplines (e.g., business, engineering, etc.) in order to provide guidance on higher-level industry themes for AllCampus partners and decision makers.  

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Work with the cross-functional marketing team including paid and organic search, paid and organic social, email, digital media teams, and others to identify overarching trends, projections, deviations from targets, etc. to facilitate optimization efforts.
• Analyses of at-risk programs or major performance shifts to determine driving factors.
• Monitor and measure partner funnel activity to identify source(s) of change.
• Help design, analyze and uncover insights from A/B and multivariate tests and other marketing tests (paid media,  email campaigns, etc.) using the appropriate statistical techniques.
• In coordination w/ the research team, develop and maintain student profiles and partner competitive analyses. 
• Analyze and map the journey from initial prospect to student; examining channel consumption.
• Develop industry and programmatic trends analyses based on prospect data across partners in support of sales and thought leadership initiatives.
• Mine and analyze full historical datasets to uncover key trends as well as critical projections by season, program sector/vertical, geography and other actionable insights.
• Improve processes around data acquisition, reporting, processing, modeling and visualization.
• Create and apply machine learning and algorithms to datasets in order to find solutions.
• Produce cogent charts, graphs, and visualizations of data and effectively present insights to a range of audiences, including internal partners, external partners and CEO.
• Identify gaps in data, working across teams to fill them.

EDUCATION and EXPERIENCE an equivalent combination of education, training and experience will be considered.

• Bachelor’s degree (business or mathematics degree preferred).
• 5+ years of general experience with 2+ years of experience in digital marketing and lead generation and 3+ years of experience in quantitative analytics.
• Experience working with media engines (e.g. Google Ads, Facebook Ads), web analytics tools, (e.g. Google Analytics), and data visualization tools (e.g. Tableau, Power BI, DataHero, etc.) preferred.
• Expert-level knowledge of Excel and familiarity with VBA, SQL and databases.
• Experience with one or preferably more of the following, SQL, R, Python, JavaScript, and HTML.
• Is adept at problem solving and can balance strategic thinking with analytical skills.
• Ability to make inferences and draw conclusions from multiple sources of data.
• Strong communication skills—both written and verbal—with the ability to express creative decisions from statistical facts.
• Have an understanding of marketing concepts, including attribution and/or the consumer journey, as well as KPIs from key marketing channels (e.g. conversion rate, cost-per-conversion, share of voice, ROAS) a plus.
• Attention to detail, naturally inquisitive and insightful.
• Advanced presentation and PowerPoint skills.
• Highest standards of accuracy and precision; highly organized.
• Ability to think creatively, highly driven, and self-motivated.
• Demonstrated ability to roll-up sleeves and work with team members in a hands-on management capacity.