Marketing Analyst

| Hybrid
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Company Description

M1 is a young, rapidly growing Fintech company based in Chicago. We believe the current tools used to invest, borrow, or spend your money are woefully undershooting what’s possible given new technologies. That’s why we’re rethinking what’s possible and building the tools to empower people to make the most of their money.

We built a one-of-a-kind, free automated investing platform. People can easily create and automate a personalized portfolio. And, it’s free. There has never been an easier, more convenient, or less expensive way to invest in what you want.

We manage hundreds of millions of dollars, are signing up thousands of new customers each week, and have rave reviews from our userbase. But we are not done. We’re just getting started and have ambitious plans to take on an entrenched industry. Join us and help build the future of personal finance.

Job Description

We're looking for someone with focus, curiosity, and energy to launch our business intelligence team at M1. As our Marketing Analyst, you will work with our leadership team to compile and analyze relevant data to grow our business. Your work will be leveraged by the whole team to optimize marketing acquisition and operations.

Our business is growing rapidly. We genuinely care about our customers and are dedicated to providing them the best possible product and experience at each and every touchpoint. As our Marketing Analyst you will not only help share and refine our metrics, you will help grow our marketing program by applying business insights to expand the top of our funnel. This is a rare opportunity for an outstanding individual to have an impact on the next big thing in financial services.

This opportunity is a good fit if you have enough experience to take our data-driven marketing program to the next level, and if you are articulate, persuasive, and tech savvy. As our Marketing Analyst you will feed actionable insights to the team in order to report and optimize all the data coming in from various sources including SQL databases, Google Analytics, ad platforms (Google, Facebook, etc.), A/B testing, and others. We need your help enhancing our digital marketing strategy and improving performance throughout the lead generation and customer acquisition funnel.

What You’ll do:

  • Support Marketing leader in investigation, analysis, documentation and reporting on key business drivers of the digital program
  • Manage SEM and PPC channels using ROI and other analysis, hands on.
  • Utilize information from multiple internal and external sources to provide data and analytical support for annual business plans and global/regional marketing initiatives
  • Provide information and insights regarding customers, customer behavior, markets, competitors, and campaign effectiveness to measure performance and support business decisions
  • Lead efforts in compiling and validating internal and external marketing data for use in projects for Marketing, PR and Strategic Planning.
  • Work with key internal clients on a frequent basis to identify opportunities for analytics of SEO, SEM, Display, Email, PR, WOM, Affiliates, and other channels
  • Work closely to manage suppliers and workflow in the data acquisition phase of each project. Set up automated data reporting
  • Assists in preparing final project deliverables, including spreadsheets, visualization tools and requirements

Qualifications

  • 2+ years of SQL experience and a willingness to learn
  • 1-3 years work experience in digital marketing and/or data analysis
  • Familiarity with statistical methodologies
  • Familiarity with data visualization tools and concepts
  • Demonstrated ability to creatively develop analytic solutions given our business model
  • Willingness to gather and organize "non-standard" or unstructured data
  • Proficiency in MS Excel and PowerPoint
  • Extra points for a Statistics and Mathematics background

Desired Skills and Competencies

  • Ability to be hands-on in a fast-paced environment
  • Coachable with a willingness to learn
  • Organized with a keen eye and attention for detail
  • Strong work ethic and problem-solving skills
  • Excellent written and oral communication skills
  • Big plus: Experience managing SEM/PPC campaigns
  • Plus: Experience in financial services, payments, brokerage

Job Perks

  • Unlimited PTO & personal days
  • Comprehensive health benefits
  • Stock options for all employees
  • Office in River North conveniently located near public transportation

Additional Information

Candidates must be authorized to work in the US and available to work on-site at our Chicago, IL headquarters.

All your information will be kept confidential according to EEO guidelines.

M1 will not consider candidates submitted from third party recruiting firms.

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Technology we use

  • Engineering
  • Product
  • People Operations
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • ScalaLanguages
    • SqlLanguages
    • SwiftLanguages
    • ReactLibraries
    • Node.jsFrameworks
    • AWS (Amazon Web Services)Services
    • TableauAnalytics
    • FigmaDesign
    • MiroDesign
    • AsanaManagement
    • ConfluenceManagement
    • SlackCollaboration
    • ZoomCollaboration

Location

The M1 office is centrally located in Chicago's Loop, with easy access to public transportation and plenty of bars and restaurants nearby.

An Insider's view of M1

What are some social events your company does?

Different ERGs and departments host monthly Happy Hours in-office and virtually. We heard from a panel of black start-up founders during Black History Month and had a drag queen come host Trivia for Pride. M1 makes sure to plan events that appeal to different interests throughout the year.

Loukas

Client Success Operations Associate

What does your typical day look like?

Most days start with team standup, followed by a mix of focused coding time, cross-functional meetings with Design or Backend teams, and pairing with other engineers. There's always an exciting problem to tackle!

Monica

Senior Software Engineer

How does the company support your career growth?

We are growing in everything that we do as a company which means growth opportunities for our team members. We encourage growth by offering challenging assignments and opportunities for advancement. We support them by providing opportunities for learning and development, fostering an entrepreneurial spirit, and cultivating a culture of feedback.

Haley

Director of People Development & DEIB

How do you empower your team to be more creative?

M1 has a very deliberate culture of transparency that enables all teams - not just engineers - to have a deep understanding of how our work furthers M1's overall mission. This shared alignment and access to the bigger picture fosters the type of collaboration across teams that makes highly creative and effective problem solving possible.

Simon

VP of Platform Engineering

How has your career grown since starting at the company?

I've had many opportunities to improve my skills, learn from others' expertise, and take on new challenges at M1. I'm way more capable and confident than I was when I got here.

Tori

Copywriter

What are M1 Perks + Benefits

M1 Benefits Overview

A great product is the result of a talented team and strong work culture. At M1, our philosophy is to hire unbelievably intelligent, motivated, high-integrity individuals and promote an environment that enables their best work. Our company’s culture reflects what creative, intelligent people value in their careers: meaningful and interesting work, a fun environment, and financially rewarding opportunities.

Find out more about our culture: https://m1.com/life-at-m1/

Culture
Volunteer in local community
M1 sponsors volunteer opportunities in the Chicago community each quarter, which allows us to give back, bond as a team, and spend time doing things that are important to the employees of M1.
Partners with nonprofits
M1 partners with nonprofits such as Howard Brown Health and Junior Achievement.
Open door policy
OKR operational model
Team based strategic planning
Pair programming
Open office floor plan
Employee resource groups
Hybrid work model
Flexible work schedule
Remote work program
M1 requires those that live in the area to be in the office on Wednesdays. The intent is to get the many benefits of in person work while maintaining significant flexibility the other 4 days.
Diversity
Mandated unconscious bias training
M1 offers unconscious bias, harassment, and interview training for all employees
Diversity manifesto
Diversity employee resource groups
M1 has three task forces for Internal Education, Community Involvement, and Diverse Hiring, and five employee resource groups: Mental Health at M1, Pride at M1, Black at M1, SomosM1, and Women at M1.
Hiring practices that promote diversity
M1 tracks diversity on a bi-annual basis and reports on diverse hiring metrics to leadership and the M1 board.
Health Insurance & Wellness Benefits
Disability insurance
M1 covers this at 100%
Dental insurance
Vision insurance
Health insurance
Life insurance
M1 covers this at 100%
Wellness programs
Mental health benefits
Financial & Retirement
401(K)
401(K) matching
Company equity
Charitable contribution matching
Our CEO personally matches employee's charitable contributions
Child Care & Parental Leave Benefits
Generous parental leave
We provide up to 16 weeks of parental leave for the primary caretaker. M1 also provides 6 weeks of leave for the secondary caretaker.
Family medical leave
Return-to-work program post parental leave
Vacation & Time Off Benefits
Unlimited vacation policy
Paid holidays
Paid sick days
Flexible time off
Office Perks
Commuter benefits
Company-sponsored outings
Free snacks and drinks
Company-sponsored happy hours
Recreational clubs
Home-office stipend for remote employees
M1 allows employees to reimburse up to $500 for home office equipment for all employees.
Mother's room
Onsite gym
Professional Development Benefits
Job training & conferences
Tuition reimbursement
$1,000 annual learning and development stipend.
Lunch and learns
Promote from within
Mentorship program
Continuing education stipend
M1 offers employees a learning and development stipend per calendar year to support continued learning and career growth.
Continuing education available during work hours
Paid industry certifications

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