Founded in 1991 with the idea to be the alternative to the big banks, Wintrust has since grown into a financial services company with more than $45 billion in assets, headquartered in Rosemont, Illinois. Through our multiple companies and divisions, we provide traditional community banking and commercial banking services, wealth management solutions, commercial and life insurance premium financing, mortgage origination, and short-term accounts receivable financing and certain administrative services, such as data processing of payrolls, billing, and treasury management services. We provide community-oriented personal and business banking services to customers located in the greater Chicagoland area, northwest Indiana, and southern Wisconsin through more than 175 community bank locations.
Wintrust is in the midst of a digital transformation and on track to lead the industry with new digital banking products and services. Led by proven digital executives, our newly restructured corporate marketing department is building an agile, world-class team structured with a Fintech startup mindset.
The Marketing Analytics Manager is responsible nurturing our team of marketing analysts to gather and analyze data to help marketers and other stakeholders gain insights into behaviors and actions and to ultimately influence the decision-making of those stakeholders.
Impressive candidates will understand how to translate business goals into meaningful marketing metrics and then turn those metrics into dashboards and reports that stakeholders can immediately find value in. The ideal candidate doesn't simply create reports but generates business insights that drive decision-making.
Required experience

• Work closely with marketing, banking, and IT teams to understand the systems we use and the meaningful data points to each group, and advise those teams on areas of opportunity and collaboration to ingest and track data.
• Understand how customer data is structured in those systems and create processes and strategies to segment that data for Marketing activation.
• A strong understanding of digital marketing
• Ability to manage and report on marketing campaign tracking across multi-touch campaigns

Qualifications

• 5-7 years of relevant experience
• Bachelor degree or equivalent
• Adobe Certified Expert - Business Practitioner (required)
• Adobe Certified Master - Adobe Analytics Architect (preferred
• Adobe Analytics and PowerBI or Alteryx

Wintrust Financial Corporation, including community banking and financial services subsidiaries, is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, citizenship status, sex, sexual orientation, gender identity and expressions, genetic information, marital status, age, disability, or status as a covered veteran or any other characteristic protected by law.