Marketing Automation Analyst at GoHealth

| Chicago
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The GoHealth Marketing Automation team engages with millions of current and potential GoHealth customers to grow brand affinity and improve the member experience. We are looking for a Marketing Automation Analyst to make data-driven decisions to help drive engagement and retention through our core marketing automation stack. Reporting to the Marketing Automation Manager, you will work closely with multiple teams to optimize conversion, coordinate marketing messaging, and report and iterate on campaigns. This is an exciting role with the opportunity to define how we engage with consumers on a growing, high-visibility team with encouragement to innovate and take intelligent risks.

Due to the unprecedented situation of COVID-19, GoHealth has decided to protect our current and future employees by managing our business remotely. This is inclusive of interviewing, onboarding and each role day-to-day. Please consider that our roles will not be remote long-term and will return to an office setting once we're safe to do so following the guidance of local health authorities’ and the CDC.

Responsibilities:

  • Learn and understand our processes and core automation stack across the entire funnel from lead to retention
  • Ideate creative campaigns to increase engagement with leads and customers using outbound communication methods such as call, email, text, and chat
  • Develop a rapid A/B testing framework to iterate on new and existing processes aimed at increasing conversion, lowering costs, and increasing customer lifetime value
  • Leverage data and performance metrics to drive customer segmentation and deliver “personalization at scale”
  • Communicate results & strategies across the organization

Skills & Experience:

  • Bachelor’s degree in Marketing, Advertising, Communications, or related field
  • 2+ years of hands-on digital marketing experience, including content creation
  • A “love” for data – ability to manipulate and use metrics to drive business results; Excel experience is a must
  • Experience conducting rapid A/B and digital marketing experiments
  • Familiarity with marketing automation and customer journey tools such as Google Analytics, Hubspot, Salesforce, Exact Target, Blueshift, and Amplitude
  • Ability to manage multiple projects in a fast-paced environment and shift priorities quickly
  • Experience with HTML/CSS and MySQL a plus

Benefits and Perks:

  • Open vacation policy
  • 401k program with company match
  • Medical, dental, vision, and life insurance benefits
  • Flexible spending accounts
  • Commuter and transit benefits
  • Professional growth opportunities
  • Casual dress code
  • Generous employee referral bonuses
  • Happy hours, ping-pong tournaments, and more company-sponsored events
  • Subsidized gym memberships

GoHealth is an Equal Opportunity Employer

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • SqlLanguages
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • ConfluenceManagement
    • JIRAManagement
    • WordpressCMS
    • HubSpotCRM
    • MailChimpEmail
    • MarketoLead Gen

Location

Our company is in the River North area with plenty of coffee shops and restaurants. GoHealth is near the Chicago Brown line and bus stops close by.

What are GoHealth Perks + Benefits

Culture
Friends outside of work
Eat lunch together
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Someone's primary function is managing the company’s diversity and inclusion initiatives
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
We provide 6 weeks of paid recovery time for new mom's and two weeks of bonding time to all new parents.
Flexible Work Schedule
Family Medical Leave
Company sponsored family events
Acme co. sponsors family oriented events Semi-annually.
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Happy Hours
Pet Friendly
Acme Co.'s pet policy is Occasional bring your pet to work days.
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Acme Co. offers employees professional development opportunities like The ability to attend job related conferences and seminars.
Lunch and learns
Acme Co. hosts lunch and learn meetings once per quarter.
Cross functional training encouraged
Promote from within
Mentorship program
Our mentorship program includes Cross-department program.
Customized development tracks

Additional Perks + Benefits

Happy hours, ping-pong tournaments, and more company-sponsored events. Gym Membership Subsidies
Company Sponsored Health & Wellness Initiatives. Employee Referral Bonuses. Open Vacation Policy.

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