About Figo 

Meet Figo, we are all about helping pet parents take care of their pets, so they can worry less and play more. Passionate about changing how consumers view and interact with insurance, as well as holistically improving the life of pets, Figo created a pet insurance solution with today’s pet parent in mind: socially connected, on-the-go, and mobile-first. Combined with simple and affordable insurance plans, Figo delivers peace of mind to customers across America. The Figo team is diverse, dynamic, and fast-paced — and we’re seeking an energetic, self-motivated individual to join us! 

This position is currently open to Chicago-area candidates. Our team works under a hybrid remote/in-person model. We primarily work from home, with many members of our team coming into the office 1-2 days per week to collaborate! 

About You 

You're growing in your career and ready to take on a crucial role focused on accelerating digital capabilities on our team. As the ultimate marketer meets technologist, you are driven by deep empathy for customers and improving their experience, while also possessing a fascination with data. That you can apply both a strategic, business-minded lens as well as analytical rigor to your work is what sets you apart. 

You love to get your hands dirty by bringing clarity to business challenges and excel at coordinating moving parts, while keeping your eyes on the big picture. You have a super strong work ethic, you know how to prioritize your workload, and your peers describe you as conscientious, diligent, resourceful, and a team player. You are excited at the prospect of owning your role and view ambiguity as an opportunity to shape strategy and outcomes. Most of all, you are excited about being part of a dynamic team positively impacting the lives of pets and their humans! 

Summary/Objective 

The Marketing Automation Manager will use Marketing Cloud to build, optimize, and report on marketing campaigns in order to grow interest in our brand and nurture leads to conversion. You have an affinity for optimization, going well beyond initial project implementation. This role will involve deep collaboration with your teammates on the Marketing & Creative teams, as well as our internal Technology team and occasionally external vendors. 

Essential Functions:

• Build, manage, and report on marketing campaigns and journeys in Marketing Cloud 
• Own the development and execution of email marketing program, including segmentation, testing, deployment, and optimization 
• Understand and evaluate campaign metrics and synthesize insights to the team 
• Plan and perform A/B testing to define and execute enhancements to conversions, campaign ROI, and revenue growth 
• Assist with the implementation, scheduling, and delivery of landing pages and email templates (exported html files), along with any associated digital assets
• Work with Web vendor on implementing forms and UTM parameters 
• Serve as the point person on the Marketing team who works with Engineering, Operations, and agency partners to design and implement the processes and data flows across systems that will help us track leads through to conversion and purchase. 
• Support essential marketing operations work in Marketing Cloud, including managing the lead lifecycle, lead nurturing, segmentation, and data cleansing 
• Elevate our entire team by continuing to learn, grow, and innovate within your role 

Upcoming Projects:

• Reevaluate existing email drip campaigns and journeys to make sure they’re working for us
• Build new email nurture flow for subscribers that will engage, delight, and eventually convert Leverage the momentum of our new Refer-a-Friend program to create greater engagement and loyalty
• Continually be on the lookout for ways to leverage Marketing Cloud in order to support and accelerate our strategic initiatives, such as Employee Benefits and our Pet Cloud app

Requirements

Required:

• 3 years minimum in a Marketing Automation, Campaign Operations, or similar role 
•  Deep proficiency with Marketing Cloud 
• Strong working knowledge of Salesforce, Google Analytics, and CMS tools 
• Experience coordinating work with internal tech resources and outside vendors 
• Ability to assess business need and create technical marketing solutions 

Preferred:

• Certifications (Marketing Cloud, Google Analytics, etc.) preferred 
• Working knowledge of HTML/CSS preferred 
• Experience with A/B testing and digital optimization preferred 
• Experienced in analyzing and documenting business processes a plus 
•  Degree in Business Administration, Marketing, Computer Science, Information Technology, or other relevant university discipline preferred 

Additional Skills: 

• Thrives in a fast-paced, entrepreneurial environment
• Strong time management skills with the ability to plan, prioritize, monitor, and respond to inquiries quickly 
• Analytical mindset and resourceful problem solving 
• Organized and detail-oriented 
• Ability to work independently and coordinate multifunctional projects with various teams 
• Excellent verbal, written and presentation communication skills with strong analytical, problem solving and project management ability 

Our Technology Environment:

• Mix of Windows PCs/laptops and MacBooks 
• Variety of mobile and tablet devices 
• Ticketing and project management (Dropbox, Notion, Jira, Trello, etc.) 
• Cloud-based business applications and file storage (Dropbox, Office 365, Teams, etc.) 
• Salesforce CRM (including omni-channel app integrations) 
• Current Marketing Systems: Marketing Cloud (marketing automation), Drupal,(CMS, website administration), Google Analytics (baseline web analytics)

Benefits and Perks: 

• Competitive Compensation
• Remote-friendly
• Generous PTO Policy
• Health/Dental/Vision Insurance
• Company-Paid Life Insurance
• Short and Long-Term Disability
• 401K
• Commuter and Telecommuting Benefits
• Fun, pet-friendly office in River North
• Getting to work with an amazing bunch of folks!