Yello
Chicago, IL

Email Marketing Manager

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About The Role

As our new Email Marketing Manager, you will nurture contacts from new lead to client advocate through email marketing initiatives that increase conversion, drive revenue, and retain customers. You must possess an advanced proficiency in email marketing and marketing automation, with experience building segmented drip campaigns that convert. The position requires excellent written communication and copywriting skills, strong design and optimization sensibilities and a strong entrepreneurial spirit. You’ll partner with Sales, Customer Success and Marketing in a role that is both strategic and tactical.

How You'll Make An Impact

  • Act as the Marketo administrator and ensure Yello is leveraging it to its full capacity.
  • Build a robust email nurturing program that nurtures contacts through the buyer journey and leverages dynamic content to provide targeted content. 
  • Write, design and develop email templates for use in nurturing and email campaigns. 
  • Support customer marketing in the onboarding, upsell and retention of clients. 
  • Analyze data to develop and segment lists from Salesforce.com and Marketo. 
  • Monitor, review and report results to make recommendations to improve effectiveness.
  • Optimize all campaigns using A/B testing.
  • Ensure brand and product messaging consistency of emails.
  • Manage outbound email campaigns sent on behalf of sales. 
  • Coordinate with internal and external teams for creative content and design elements.

What We're Looking For

  • 4+ years email marketing experience, including 2+ years experience as a power user/admin of a Marketing Automation platform required.
  • Experience with Marketo is highly preferred.
  • Passion for creating world-class email marketing, including the ability to orchestrate each important detail and measure results.
  • Self-motivated with a strong desire to succeed and learn new skills.
  • Must love data.
  • Basic HTML skills required.
  • Strong writing, proofing and editing skills.
  • Experience with A/B testing
  • Strong project management skills, attention to detail, and ability to work under tight deadlines.
  • Enterprise-level B2B, SaaS experience preferred, but not required.

Please highlight your marketing automation experience when applying. 

Additional Information

We are the trailblazers in our space and we continually strive to learn and grow, but there is always time to celebrate a colleague's birthday or a recent success. We dress casually, have one of the best views in the city and the whole team sports Apple laptops. Our CEO Jason Weingarten and President Dan Bartfield always have their office doors open. And with opportunities for professional advancement, medical, dental and vision insurance, and a 401K match – Yello has you covered.

  • Yello is an Equal Opportunity Employer. All applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.
  • Candidates local to Chicago are preferred.
  • You must be authorized to work in the United States.
  • Must be able to sit or stand for continuous periods of time
  • This role frequently communicates/interacts with individuals, must have strong written and oral communication skills
  • Yello reserves the right to assign or reassign the responsibilities and requirements to this job at any time
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What are Yello Perks + Benefits

Yello Benefits Overview

Health
Wellness
Financial
Giving
We've got you covered!

Culture
Volunteer in local community
Partners with nonprofits
Open door policy
Pair programming
Open office floor plan
Flexible work schedule
Remote work program
Diversity
Mandated unconscious bias training
Diversity employee resource groups
DEI Council Women@Yello YelloPride YelloBrigade
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Company sponsored short-term disability insurance covers 100% of annual salary for up to 13 weeks.
Dental insurance
Vision insurance
Health insurance
Life insurance
Company sponsored life insurance is equal to 1 times an employee's annual salary.
Wellness programs
Mental health benefits
Financial & Retirement
401(K)
401(K) matching
Yello provides employees with a 401(k) matching plan managed by John Hancock. We match 3% of contributions with a 4-year vesting schedule.
Company equity
Yello offers equity to employees at their 1 year anniversary.
Performance bonus
Yello's performance bonus is an annual bonus of up to 10% of an employee's base salary. Payout is based on company and individual performance.
Charitable contribution matching
While we don't match yet, we value giving back to causes that create a positive social impact. Through Percent Pledge, we help employees seamlessly give monthly to their favorite causes
Child Care & Parental Leave Benefits
Childcare benefits
Generous parental leave
Family medical leave
Vacation & Time Off Benefits
Unlimited vacation policy
Generous PTO
Paid holidays
Paid sick days
Office Perks
Commuter benefits
Company-sponsored outings
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
Recreational clubs
Fitness stipend
Home-office stipend for remote employees
Onsite gym
Professional Development Benefits
Job training & conferences
Yello offers employees professional development opportunities like the ability to attend job-related conferences and seminars.
Tuition reimbursement
Lunch and learns
Yello hosts lunch and learn meetings twice per month.
Promote from within
Continuing education available during work hours
Yello has a 'Learning Day' every 2 weeks on Friday to allow employees to set aside half a day for learning of any kind.
Online course subscriptions available

Additional Perks + Benefits

Yello is dedicated to supporting career progression through professional development opportunities, mentorship and continued education. We offer student loan repayment plan and a 529 plan contributions through BenefitEd to help support your financial health. There is a monthly fitness reimbursement for your physical health, and quarterly volunteering opportunities to give you a chance to give back while you connect with coworkers.

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