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Marketing Automation Specialist

| Chicago

We are looking for an experienced Marketing Automation Specialist to join our team. The Marketing Automation Specialist will be responsible for the design, testing, execution and reporting of our online marketing campaigns. The ideal candidate will be a power user of Eloqua and Saleforce.com and will possess a proven track record of success with developing, implementing and measuring marketing campaigns.

Your Responsibilities

 

  • Manage all aspects of our Eloqua instance and its integration with Salesforce.com including lead scoring, email and landing page development, testing, database management, reporting & analytics, and optimization.
  • Develop a variety of campaigns – welcome, lead generation, nurturing, client communications, events, etc.
  • Collaborate with fellow marketing team members and the Sales team to develop and execute relevant and impactful campaigns.
  • Conduct data analysis and segmentation to identify campaign opportunities.
  • Partner with Saleforce.com administrator to develop and improve work flows.
  • Utilize A/B testing for optimization.
  • Implement and continuously improve processes related to marketing automation.
  • Support sales and marketing alignment through effective communication and ongoing recommendations for improvement.

Your Qualifications and Skills

  • BA/BS degree or equivalent experience.
  • Minimum of 3 years of expert-level experience with Eloqua platform for a B2B technology company; global experience highly desired
  • Experience with web content management systems as well as HTML and CSS skills
  • Excellent organizational skills and strong attention to detail 
  • Strong written and verbal communication skills
  • Preference for working in a collaborative, cross-team, cross-cultural environment
  • Experience with Account-Based Marketing a plus
Read Full Job Description

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • C#Languages
    • JavascriptLanguages
    • PHPLanguages
    • jQueryLibraries
    • ReactLibraries
    • MySQLDatabases
    • OracleDatabases
    • Google AnalyticsAnalytics
    • Bit.lyAnalytics
    • IllustratorDesign
    • BasecampManagement
    • JIRAManagement
    • WordpressCMS
    • SalesforceCRM
    • ExactTargetEmail
    • WhatCountsEmail
    • Oracle EloquaLead Gen

Location

We have swanky penthouse digs in River North, just blocks from both Merchandise Mart and Grand station. Plus plenty of places to grab lunch or a beer!

An Insider's view of cleverbridge

What's something quirky about your company?

The nap room. A solid 10 minutes swinging in that hammock on your lunch break after a heavy meal really gets you energized for the rest of the day. Just don't mistake it for one of our Chicago movie themed conference rooms. The Dark Knight can be misleading. If napping isn't your vice, never fear! Beer buggy Fridays are always near!

Noelle S.

Customer Service Representative

How do you collaborate with other teams in the company?

As a member of our sales team I rely heavily on collaboration. Obviously, marketing and sales work very closely together to help get our message out and bring leads in, but everyone plays a role in our success. Departments like design & development, legal & compliance, and finance all provide insights and expertise through the sales process.

Todd G.

Senior Sales Account Executive

How has your career grown since starting at the company?

When I started here, I was still, in a sense, trying to figure out what I wanted to "do" in my career. In my first year as a CS Rep, I had an opportunity to attend a six-week Introduction to Web Design, taught in-house by one of the designers. After the class ended, a position on the Front End team became available, I applied and got the job!

Andrea O.

Front End Developer

How do you make yourself accessible to the rest of the team?

One-on-one meetings are one key aspect of being accessible to my team. I focus on listening more than talking and ask open-ended questions to understand what makes my team tick, professionally and personally. By identifying strengths and career goals, I can refer projects, tasks, and training in the future to better align with those ambitions.

Jessie A.

Director of Marketing Services

What are cleverbridge Perks + Benefits

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Retirement & Stock Options Benefits
401(K) Matching
Child Care & Parental Leave Benefits
Generous Parental Leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Fitness Subsidies
Professional Development Benefits
Tuition Reimbursement
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