Marketing Automation Specialist

| Chicago

The Why

At TopstepTrader, individuals fully own their roles and are charged with meaningfully driving results. We work fast and continuously optimize our products to reach more and more traders worldwide.

We are looking for a Marketing Automation Specialist who will be responsible for providing campaign insight to support marketing objectives as well as assisting in lead generation methods using HubSpot to execute email campaigns, social media and landing pages. This is a unique opportunity to put all of your HubSpot knowledge to use while working closely with our Marketing and Product teams to have a direct impact on our company’s goals.

The ideal candidate will look forward to the Hubspot User Group meet-ups, delight in crushing the numbers and dream about segmentation.

Excited about this opportunity? Read on.

The Role

  • The Marketing Automation Specialist role is an ideal opportunity to grow your marketing career in an exciting, fast-paced fintech company
  • The role is also a great fit for candidates who are interested in learning how to engage a worldwide audience across multiple channels
  • The Marketing Automation Specialist will work very closely with our Marketing and Product Marketing Managers to segment and behaviorally target the right audiences, which will directly impact conversion
  • Develop and execute nurture programs, scoring programs, trigger, and drip-based automated email communications, ad hoc email campaigns, and event programs within HubSpot
  • Implement lead capture forms and landing pages to support acquisition and engagement marketing programs to successfully reach new customers and expand revenue growth within existing customer base
  • Create meaningful database segmentation to tailor campaign and program messages for targeted audiences across specific market segments, industries as well as other selected targets
  • Ensure timely creation, categorizing, and both automated (via HubSpot API) and manual leads list imports through our marketing automation solution
  • Document processes and procedures for all marketing programs within HubSpot, acting as the primary “power user” to cross-train and support other global marketing users on best practice use of the system
  • Understand how HubSpot integrates with CRM (specifically, Salesforce.com) as part of the overall lead funnel, manage/execute system deployment and integration projects for HubSpot
  • Monitor HubSpot prospect database hygiene, performing ongoing data cleansing to maintain the health and accuracy of our prospect and lead database
  • Collaborate with the rest of the marketing team to analyze data and identify possible process improvements and system enhancements for improvements to automated marketing programs that maximize efficiencies, productivity, and effectiveness
  • Build and execute flawless and timely email marketing campaigns as follows: one-time, recurring, triggered, and dynamic-content driven

The Ideal Candidate

  • A minimum of two years working with HubSpot or another marketing automation tool testing, executing and optimizing marketing programs, with thorough understanding of life-cycle marketing – from acquisition through retention/building loyalty
  • Experience in digital marketing best practices. You don't have to be a pro, but basic knowledge of email open and click through rates, pacing and workflow analysis, and campaign set up are necessary for success in this role
  • Demonstrated ability to analyze data, as you’ll need to have an understanding of campaign successes and failures
  • Workflow creation experience, including setting up different emails to different groups based on behavioral data
  • Ability to be proactive and think creatively
  • Ability and love of working in a team and cross-departmentally
  • Ability to prioritize initiatives and communicate clearly across the company. As a small company, we always have a lot going on, and we rely on our teams to have the skills to navigate the best way to accomplish our goals.
  • Excellent English writing skills, attention to detail, time management skills, and overall positive attitude. We thought these were assumed, but better safe than sorry.

TopstepTrader Benefits

  • Competitive salary and bonus incentives
  • 401(k) plus match, to help plan for your future
  • Generous paid family leave, plus flexible ramp up period upon return, and extra PTO days
  • Access to senior management and mentoring opportunities
  • Monthly team Innovation Labs, which contribute to long term strategic decisions
  • Vacation bonus, when you take off 5 consecutive days to fully clock out
  • #TopstepTravel, a semi-regular raffle for luxury accommodations in a variety of cities
  • Professional development budget, provided for continuing education, training, and workshops
  • Employee Assistance Program, for when you need some professional support in your personal life
  • Company parties and outings, happy hours and catered lunches, breakfast and snack bar
  • Annual company-wide Step Up Day, a day spent giving back to our community
  • Graceful Leave Policy
  • Casual work environment and dress code
  • Summer Friday (flexible) hours
  • Opportunities to work from home
  • Pre-tax spending accounts, for your dependent and health care needs plus transportation
  • Paid time off (starting at 15 days, increasing annually), plus paid holidays, paid sick days, and paid volunteer hours
  • Medical, dental, vision, life, long-term and short-term disability insurance

Is TopstepTrader the place for you? If so, apply today! We look forward to hearing from you.
 

TopstepTrader is an Equal Opportunity Employer and does not discriminate against any employee or applicant on the basis of race, gender, age, disability, or any other basis protected under the law.

Read Full Job Description

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • PythonLanguages
    • RubyLanguages
    • SqlLanguages
    • jQueryLibraries
    • AngularJSFrameworks
    • DjangoFrameworks
    • Ruby on RailsFrameworks
    • PostgreSQLDatabases
    • RedisDatabases
    • Google AnalyticsAnalytics
    • HotjarAnalytics
    • AmplitudeAnalytics
    • InVisionDesign
    • PhotoshopDesign
    • JIRAManagement
    • TrelloManagement
    • SlackManagement
    • WordpressCMS
    • HubSpotCRM
    • HasOffersCRM
    • SendGridEmail

Location

We have a cool loft space close to Union and Ogilvie stations, lots of great lunch and happy hour places, and even a park! #frenchmarketfridays

An Insider's view of TopstepTrader

What's something quirky about your company?

We have some quirky debates that people are really passionate about. Cinnamon in coffee and the Oxford comma are two long-running ones that get heated. Our most recent debate was whether or not a hotdog is a sandwich! We spent a whole lunch hour debating, and the best part was that, no matter your opinion, you had a chance to make yourself heard.

Nick

Customer Support Rep

What kinds of technical challenges do you and your team face?

We have an exciting challenge to parallelize how we collect and process trading data. It's important for each user to know their account performance before the next trading day, which is less than 2 hours after trading close. Updating, collecting, and evaluating to be more efficient will enable us to take on more users and trading platforms.

Matt

Software Developer

How has your career grown since starting at the company?

At Topstep, I was encouraged to pursue my interests and not just ‘stay in my lane’. As a support rep, I had the unique opportunity to learn everything about our product and users while familiarizing myself with our tech stack in my free time. Now, as a business analyst, I get to combine these skills and help the company decide what to build next.

Phil

Business Analyst

What unique initiatives do you have that encourage innovation?

An exciting aspect about working at TopstepTrader is our commitment to Innovation. The company conducts a monthly Innovation Lab and my team (Marketing) has a weekly Innovation Hour-either meeting together to take advantage of group think or it’s self-directed. We continue to outpace the industry as the concept is so ingrained in our belief system!

Robin

VP of Marketing

How would you describe the company’s work-life balance?

As someone who recently had her first child, I can only describe TST’s work-life balance as fantastic and flexible! I know exactly what is expected of me, so if an emergency comes up and I need to leave to take care of my child, or spend some extra time with him, I’m met with encouragement and understanding instead of opposition or guilt.

Anne

HR Manager

What are TopstepTrader Perks + Benefits

TopstepTrader Benefits Overview

We believe in the well-being of our team, so we always look for more ways to reflect that in our benefits package, and company perks. Along with expected health and life insurance coverage, we offer a generous paid family leave, 401(k) match of 4%, 8 paid volunteer hours, a professional development budget for each team member, and our leadership team is extremely accessible. Not only that, but we’re ahead of the game when it comes to an inclusive environment for our diverse team, as well as an innovative culture (hint: they’re two of our 6 stated company values, and we live them).

Culture
Volunteer in Local Community
Friends Outside of Work
Eat lunch together
Intracompany Committees
Open Door Policy
Team-Owned Deliverables
Team-Based Strategic Planning
Group Brainstorming Sessions
Open Office Floor Plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Topstep's 401(k) retirement plan matches 100% of an employee's contributions up to 4%.
Performance Bonus
We have an Employee of the Month - who we call our Topstepper - awarded for performance while living our values, plus we have a discretionary performance bonus which is distributed twice annually.
Child Care & Parental Leave Benefits
Generous Parental Leave
At one year of service: Up to 13 weeks paid leave for primary caregiver + four weeks paid leave for the secondary caregiver + extra PTO days for both + flexible ramp up period upon return!
Flexible Work Schedule
Topstep offers a flexible schedule for most roles and is also very collaborative. We offer Summer Fridays, work from home, and are generally flexible to support your life.
Return-to-Work Program Post-Parental Leave
Vacation & Time Off Benefits
Generous PTO
Paid time off - starting at 15 days and increasing annually - plus paid holidays, sick days, and floating holidays. The best is a $500 bonus for taking 5 consecutive PTO days!
Paid Volunteer Time
We believe that Giving Back Moves Us All Forward (one of our 6 values), so we offer each team member 8 VPTO hours to use as they wish. We also volunteer as an entire company one day each year!
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
We trust all team members to Dress For Your Day so, get as casual as you like! Slippers are a must-have during the winter.
Commuter Benefits
Company Outings
Monthly FUNCtions and dept outings, killer annual holiday parties, celebrations galore, Step Up Day, new hire happy hours, and the list goes on.
Stocked Kitchen
Topstep has a fully stocked kitchen including unlimited snacks, Starbucks coffee, Tiesta Tea and all of the Starburst and M&Ms you can handle.
Some Meals Provided
Happy Hours
Recreational Clubs
Some recent examples are: 12" softball league, bocce ball, and shuffleboard at Royal Palms. We're always open to new ideas so, start something!
Professional Development Benefits
Job Training & Conferences
In addition to career coach access and quarterly team learning events, we also offer each team member a professional development budget to use as they wish.
Diversity Program
We started our D&I Committee in March '17 and today have six sub-committees to focus on hiring practices, training, cultural days of awareness and celebration, and major events, like Int'l Women's Day
Lunch and Learns
Acme Co. hosts lunch and learn meetings on occasion.
Cross-Functional Training Encouraged
Promote From Within
More Jobs at TopstepTrader2 open jobs
All Jobs
Marketing
Operations
Marketing
new
Chicago
Operations
new
Chicago