Marketing Brand & Communications Manager
The Role
The Marketing Communications Manager is a marketing role responsible for supporting and executing initiatives that will have immediate impact on Fusion's brand, rapid growth, and continued success.
In this role, you will manage various marketing and communication initiatives, including content development, public relations, internal communications, analyst relations, social media, website development, and branding. You will also provide support for digital marketing, field marketing, customer engagement, product marketing, and sales as needed. You will work to ensure a strong brand and presence for Fusion while also increasing inbound lead generation, optimizing digital performance, and understanding Fusion's total addressable market. You will be responsible for:
Branding
You will own branding. This includes developing and managing the style guide, updating the brand guide as needed, aligning the website with the brand, creating and distributing templates, and creating and maintain a training program. You will also offer consultation to other departments regarding brand alignment.
Communications (External and Internal)
You will be the main contact with the Public Relations agency, requiring strong communication and vendor management skills. You will act as a liaison between Fusion and the agency, managing internal and external communications to ensure brand and goal alignment. This will include managing and reviewing press releases, byline articles, media placement opportunities, thought-leadership articles, award submissions, internal and external communications, social media, and more.
This role will also liaise with Executive Leadership and HR on all internal communications.
Social Media
This role will be responsible for Fusion's brand presence on all social media channels as well as the planning, execution and development of all Fusion branded posts.
Content Development
You will be responsible for managing the company's blog, developing and managing the messaging framework, and producing various content-related items. You will also work with the Sr. Digital Marketing Manager to manage digital content including whitepapers, eBooks, case studies, and website content.
Website Management
You will work closely with the Sr. Digital Marketing manager to manage the website content, design, and development, including finding HTML and CSS solutions when needed.
Knowledge, Skills, and Abilities
- Bachelor's degree in Marketing, Communications, Business, or a related field
- 5-7 years' marketing experience, preferably in an enterprise B2B environment
- Intermediate to advanced proficiency with Microsoft word, Excel, PowerPoint
- Experience with marketing automation and CRM is preferred
- Strong analytical abilities
- Strong organizational and project management skills with the ability to work effectively under pressure and to tight deadlines
- Ability to be a self-starter, demonstrating the ability to work independently and collaborate with a team
- Strong communication skills, including oral, written, presentation, and interpersonal
- Ability to take ownership of assigned tasks and see them through to completion, applying a high attention to detail to all work product
- Ability to quickly innovate and adapt to a rapidly changing technology landscape.
Fusion Risk Management, Inc. is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, disability, religion, sex, sexual orientation, gender identity or national origin. Nothing in this job posting should be construed as an offer or guarantee of employment.