Marketing Campaign and Content Specialist
The Campaign and Content Specialist is responsible for strategy, development, execution and optimize global go-to-market plans and programs designed to increase sales growth and expand market share.
Origami Risk is proud to be an equal opportunity employer. We thrive and benefit from diversity and are committed to creating an inclusive and equitable environment for all employees. We do not discriminate against any individual based upon race, religion, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, color, sex, national origin, age, marital status, military or veteran status, disability, or any other characteristic protected by applicable law.
Responsibilities
- Architects themes/messaging/positioning to be communicated to target buyers that address the industry landscape and key issues.
- Develops measurable campaigns that addresses awareness, demand generation and sales enablement components, working with key functions to execute deliverables/tactics.
- Provides the strategic guidance for content strategy to internal organizations (Product Marketing, Communications, etc.) and outside vendors to build relevant content for various audiences to consume in a variety of formats, including whitepapers, video, articles, presentations, etc. to meet program goals.
- Identifies relevant channels/vehicles to address target audiences.
- Manages campaign budgets with appropriate parties.
- Coordinates with geographies and field marketing teams to ensure campaign objectives are understood and communicated, campaign milestones hit, and in-period adjustments made based on requirements and/or market shifts.
- Manages day-to-day campaign activities including working with virtual teams to drive execution against objectives and deadlines.
- Works closely with the product marketing team to understand goals and strategies to help drive input to campaign development.
- Gathers inputs and analytics from various sources to better understand market needs and optimize programs.
- Manages the Campaign/Program "Playbook" for the entire marketing organization.
- Meets with various constituents on an ongoing basis to ensure understanding of go-to-market campaign strategies.
- Works with the Demand Center team for program/campaign execution.
- Supports campaigns with content needed for emails, social, blogs and digital.
- Provides writing support for campaign execution using expertise and strategy for specific personas, target accounts, products, and segments.
- Other duties as assigned.
Qualifications
- Bachelor's degree in marketing, advertising, or communications
- 1+ years' experience B2B marketing, preferably in the technology services space
- Experience writing blogs and managing both social and email campaigns required
- Previous experience with a SaaS provider strongly preferred
- Experience with marketing automation preferred
Who We Are
Origami Risk is an industry-leading provider of integrated SaaS solutions for the risk and insurance industry-from insured corporate and public entities to brokers and risk consultants, insurers, third party claims administrators (TPAs), and risk pools. We deliver a full suite of risk management and insurance core system solutions from a single, secure, cloud-based platform. We have a singular focus on helping clients achieve their business objectives by developing, implementing, and supporting our technology solutions.
Founded in 2009 by Risk Management Information System (RMIS) industry veterans, over the past decade Origami Risk has received more than two dozen awards for service excellence, technology innovation, and workplace culture. In addition to inclusion in Deloitte's Technology Fast 500™, a ranking of the 500 fastest-growing tech companies in North America, Origami Risk also has been repeatedly recognized by Inc. magazine as one of the "Best Places to Work" and Best and Brightest® Companies To Work For in the Nation by the National Association for Business Resources (NABR).