Marketing Campaign and Demand Generation Specialist
When it’s safe to return to the office, we will be adopting a hybrid working policy. As an organization, we value collaborating and learning from our peers in person, while providing the necessary flexibility for our employees to have a meaningful work-life balance. Please reach out to learn more about our return to office plans!
Being a Marketing Campaign and Demand Generation Specialist at iManage means…
You are keen to develop your skills and experience, and actively contribute to our business growth into Enterprise and SMB Markets. You will work with the Demand Managers supporting their activities across multiple campaigns alongside working on your own projects which could include managing Demandbase, ABM programs, and establishing nurture email programs.
Working with the marketing operations team, you will be hands-on, gaining marketing automation knowledge and analytical skills to leverage data from several sources to measure customer intelligence in order to both develop, measure, tune and predict campaign success.
iM Responsible For…
- Campaign Strategy/Planning: Assisting with the planning, development and execution of segment campaign activities that deliver the business quarterly objective presented by product and brand leadership.
- Audience Expertise: Identify the appropriate account targets, messaging, value propositions, creatives, content, and collateral. Developing recommendations and guidance on effective methods to target markets based on past results and new research.
- Marketing Execution: Assisting with developing and executing compelling, high-impact campaigns, content and global Account-Based Marketing (ABM) programs across multiple channels to successfully engage target accounts and generate pipeline/ opportunities for Sales.
- Email / Content Development: Engaging internal and external resources to develop marketing assets and tools to help develop and convert opportunities throughout the buyer journey. Writing basic emails / social posts as needed.
- Collaborate/Project Management/Virtual Team lead: Acting as the campaign virtual team lead to collaborate with other members of the marketing team (such as product marketing, brand, PR, Social, Events, Field, Operations, Content) to ensure successful execution.
- Reporting and Analytics: Helping to deliver insightful reporting and analytics that shows how marketing programs impact revenue; define and track key metrics to optimize marketing campaigns, help with dashboards, and deliver ad-hoc analyses as needed.
- Learning/Best Practice: Staying on the cutting edge of marketing best practices by researching the latest trends and gathering new ideas from industry analysts and experts, vendors/agencies, and peers/competitors.
iM qualified because I have…
- Experience with developing and executing demand generation and pipeline-building marketing programs and campaigns.
- Experience in leveraging customer analytics and insights data to guide marketing plans and to properly target prospects.
- The ability to lead virtual, cross-functional teams with strong project management skills.
- A mindset that thrives in a dynamic, highly matrixed environment and comfortable exercising influence without authority to align teams around your marketing objectives.
- Experience as a team-oriented, motivated self-starter with relationship-building skills. I will approach challenges with a sense of humor and a positive attitude to do what’s right.
About iManage
iManage is dedicated to Making Knowledge WorkTM. Over one million professionals across 65+ countries rely on our intelligent, cloud-enabled, secure knowledge work platform to uncover and activate the knowledge that exists inside their business content and communications.
We are continuously innovating to solve the most complex professional challenges and enable better business outcomes; Our work is not always easy but it is ambitious and rewarding.
So we’re looking for people who love a challenge. People who are happiest when they’re solving problems and collaborating with the industry’s best and brightest. That’s the iManage way. It’s how we do things that might appear impossible. How we develop our employees’ strengths and unlock their potential. How we find meaning in everything we do.
Whoever you are, whatever you do, however you work. Make it mean something at iManage.
Learn more at: www.imanage.com
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