Marketing Coordinator-Rotational Program

SUMMARY:

All Campus has created a unique rotational program where marketing coordinators will work on many different types of campaigns across all our marketing channels, including paid and organic search as well as social and other digital media.  Throughout the program, coordinators will also work with and learn from different in-house experts and find their true passion as a marketing professional. 

Over the course of the program, the Marketing Coordinator will be engaged in multiple rotational assignments (four in total, each approximately six months in length) supporting All Campus’s marketing initiatives across social media, organic and paid search, ad buying, and marketing strategy. This is a high-touch experience designed to develop leadership and technical skills through direct exposure to multi-functional marketing campaigns.

This is not an internship and is designed to lead to full-time employment on the All Campus Marketing team following the successful completion of the program. Marketing Coordinators will play a key role in direct day-to-day management of campaigns with the goal of delivering measurable results for our partner universities. Over the course of the program, you will build experience across marketing disciplines including research, budget management, portfolio marketing, growth initiatives, and, overall, will learn to define and develop marketing strategy.

Throughout the program you will have direct access to a well-rounded team of marketing experts who are accustomed to working with some of the top universities in the country. Personal mentoring and coaching throughout the program will assist you in cultivating a strong foundation to continue your successful marketing career at All Campus and beyond.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

Marketing Strategy

• Support multichannel marketing efforts on behalf of select All Campus partners including conceptualizing and implementing market strategy and communication/reporting of progress toward budgeted goals.
• Assist with the launch of new programs while working closely with All Campus teammates and external partner contacts.
• Support senior marketing strategists on assigned programs including ongoing long-term and short-term planning, execution, evaluation, optimization, and reporting of marketing performance across channels.
• Work with internal and external stakeholders to develop the optimal program positioning/messaging considering the brand and competition, profile of the student, and stage of the prospective student journey.
• Work with channel managers (paid digital, corporate partner, SEO, email, social media, niche/affiliate marketing, webinars) and other All Campus teams (content, design, analytics, and enrollment) to test and rollout new, innovative strategies and tactics to improve conversion and efficiency of student recruitment across the recruitment funnel.
• Review partner university content across all internal and external mediums for accuracy.

Digital Marketing (Paid Media)

• Responsible for supporting and managing paid media campaigns across search, social, display, native, and video that generate and nurture high value traffic and qualified leads for our partner programs.
• Management of campaigns across multiple platforms/networks including Google Ads, Bing Ads, Facebook Manager, LinkedIn Manager and more.
• Optimization of media campaigns using strategic bidding and budgeting, creative development, multi-variant testing, landing page optimization, analysis of real time data, and forecasting based ROAS.
• Analysis of large, multi-source data sets using commercial and proprietary management tools for reports on campaign performance, trends and projected growth.

Search Engine Optimization (SEO)

• During this rotation you will work with the SEO team developing search optimization strategies and carrying out assigned tasks to strengthen the online presence of our university partners, which includes planning, managing and measuring content marketing campaigns, as well as keyword and lead reporting.
• Execute day-to-day SEO strategy for clientele that adheres to yearly and quarterly goals.
• Perform on-page optimization tactics including updating content and metatags, implementing redirects, applying schema code, and more.
• Conduct research to establish, measure, and analyze ROI using key performance indicators and provide findings as data via reoccurring reports to the marketing team.
• Perform ongoing keyword research including discovery and expansion of keyword opportunities and provide recommendations to the Content team, for new and existing clients.

Social Media & Niche Ad Buying

• Social Media requires the creation and curation of content that engages a variety of audiences – from cybersecurity professionals to educators – while maintaining the professionalism expected of a top university. Niche Media buying focuses on planning and negotiation to acquire cost-efficient and budget-conscious advertising space, sponsorships, or product placements.
• Oversee the development and execution of social media communications for All Campus partner universities and corporate brand utilizing current best practices. 
• Craft compelling content across social platforms that is concise and impactful with an adherence to partner and All Campus brand guidelines and tone.
• Monitor and respond to comments on select partner social media properties and within social ads according to All Campus’ internal social media monitoring policy and those of its partners.
• Help Identify target audience and plan media campaigns.
• Optimize plans and budgets according to the best media mix.
• Develop media calendars and adjust when needed.
• Conduct and report on experiments on new platforms and channels.
• Monitor costs and return on investment.
• Assist with billing/invoicing as needed.

EDUCATION and EXPERIENCE an equivalent combination of education, training and experience will be considered.

• Education: Bachelor's degree with a concentration in business, marketing, communications or a related discipline is required; solid academic achievement; minimum of 3.0 GPA preferred
• Minimum of one internship related to marketing or advertising. Exceptional written and verbal communication skills and organizational skills
• Strong leadership qualities, highly organized, strong problem-solving abilities and work ethic, technical proficiency in Microsoft Office and Google Suite, analytical and innovative, experience with data manipulation, exceptional verbal and written communication skills, ability to work in teams/in collaborative environment, a self-starter with a passion for marketing, a team player motivated to deliver exemplary results for a rapidly growing organization.

All Campus is currently a remote work culture, we plan to return to the office in a flexible format, when it is safe to do so.