Marketing CRO Specialist at cleverbridge

| Chicago
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We are seeking an outgoing and professional Conversion Rate Optimization Specialist to join our dynamic team of marketing and e-commerce experts. You are a curious, self-sufficient learner who understands digital marketing. You love finding opportunity through analytics, and most importantly, you have a client-service mentality.
As Conversion Rate Optimization Specialist, you will support the planning of campaigns based on the business and marketing objectives, execute the campaign end-to-end using the right marketing channels, tools, and tactics. This role will require you to analyze the performance of the business, run A/B tests, and optimize the campaign and take necessary actions to deliver better results. Also required are face to face meetings with clients to discuss and guide the campaigns.

Your responsibility:

  • Support and Coordinate the launch of Optimization marketing campaigns
  • Create, Implement, and execute global campaigns, monitor, and evaluate impact
  • Execute optimization-based campaigns that produce increased engagement (top of funnel), increase conversion rates (storefront), and support with reducing churn and growth of our clients overall business
  • Execute cart abandonment campaigns using our performance marketing platform powered by Partnerize and Email marketing platforms through Whatcounts
  • Continuously monitor and seek opportunities to improve current campaigns effectiveness using existing marketing tools such as HotJar, the cleverbridge eCommerce platform
  • Troubleshoot and resolve any optimization campaign issues for assigned clients
  • Work closely with the digital marketing team to identify challenges and opportunities to be able to translate them into effective campaigns.
  • Maintain relations to client accounts and serve as contact point
  • Manage key conversion points in the customer journey for your assigned accounts with conversion growth as a goal
  • Develop a deep understanding of the Conversion Rate Optimization Industry
  • Research and implement current trends to campaign strategy on our Optimization Lab
  • Report and document overall campaign performance
  • Compile and report results of optimization campaigns from your team members and share for better team visibility and make recommendations for improvements based on analysis
  • Internal QBR/SBR data analysis and presentations
  • Support with day-to-day tasks 

Your profile:

  • You thrive when you’re working on multiple things at once and under a deadline
  • Exceptional client-facing skills and attention to details
  • Strong time-management, organization and communication skills
  • A positive attitude that resonates through all areas of your work
  • Marketing channel familiarity: SEO, PPC, Display, Email, Affiliate Marketing, Marketing Automation
  • You're a trusted advisor with a service mindset.
  • Able to build strong, resilient and lasting relationships with clients
  • Proficiency in Microsoft Office Suite products (Excel, Word and PowerPoint)
  • This position requires daily attendance in our Chicago, IL office and occasional travel to visit clients
  • BA/BS; Marketing, Business or related field
  • 3+ years of Digital Marketing experience on behalf of a client
  • Experience using Google Analytics, and other third-party optimization tools
  • Proven experience delivering marketing campaigns for B2C and B2B markets
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • C#Languages
    • JavascriptLanguages
    • PHPLanguages
    • jQueryLibraries
    • ReactLibraries
    • MySQLDatabases
    • OracleDatabases
    • Google AnalyticsAnalytics
    • Bit.lyAnalytics
    • IllustratorDesign
    • BasecampManagement
    • JIRAManagement
    • WordpressCMS
    • SalesforceCRM
    • ExactTargetEmail
    • WhatCountsEmail
    • Oracle EloquaLead Gen

Location

We have swanky penthouse digs in River North, just blocks from both Merchandise Mart and Grand station. Plus plenty of places to grab lunch or a beer!

An Insider's view of cleverbridge

What's something quirky about your company?

The nap room. A solid 10 minutes swinging in that hammock on your lunch break after a heavy meal really gets you energized for the rest of the day. Just don't mistake it for one of our Chicago movie themed conference rooms. The Dark Knight can be misleading. If napping isn't your vice, never fear! Beer buggy Fridays are always near!

Noelle S.

Customer Service Representative

How do you collaborate with other teams in the company?

As a member of our sales team I rely heavily on collaboration. Obviously, marketing and sales work very closely together to help get our message out and bring leads in, but everyone plays a role in our success. Departments like design & development, legal & compliance, and finance all provide insights and expertise through the sales process.

Todd G.

Senior Sales Account Executive

How has your career grown since starting at the company?

When I started here, I was still, in a sense, trying to figure out what I wanted to "do" in my career. In my first year as a CS Rep, I had an opportunity to attend a six-week Introduction to Web Design, taught in-house by one of the designers. After the class ended, a position on the Front End team became available, I applied and got the job!

Andrea O.

Front End Developer

How do you make yourself accessible to the rest of the team?

One-on-one meetings are one key aspect of being accessible to my team. I focus on listening more than talking and ask open-ended questions to understand what makes my team tick, professionally and personally. By identifying strengths and career goals, I can refer projects, tasks, and training in the future to better align with those ambitions.

Jessie A.

Director of Marketing Services

What are cleverbridge Perks + Benefits

Culture
Eat lunch together
Open door policy
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Retirement & Stock Options Benefits
401(K) Matching
Child Care & Parental Leave Benefits
Generous Parental Leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Fitness Subsidies
Professional Development Benefits
Lunch and learns
Promote from within
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