Marketing Data Analyst
The GoHealth Marketing team engages with millions of current and potential GoHealth customers with the goal of growing their satisfaction and usage of the GoHealth platform. The Marketing Operations team is looking for a Marketing Data Analyst to report into Senior Manager Marketing, Operations. In this entry-level role, you will be responsible for gathering, manipulating, and analyzing data for the for the Consumer Marketing team. You will have the opportunity to work across teams to support the larger goal of the company. An ideal candidate will be highly skilled in all aspects of data analytics and committed to transforming raw data into impactful analyses and tools that will drive revenue and enable customer acquisition growth.
Responsibilities:
- Extract and transform raw data from various databases into meaningful and useful information to enable more effective strategic and operational insights
- Deeply understand our marketing functions and operational online visitor-to-policy sale processes to better extract and manipulate data
- Use statistical models to interpret data and develop recommendations based on your findings
- Perform ad hoc analysis on current operational trends to help diagnose issues and identify opportunities for improvements
- Create, automate and optimize ad hoc reports as needed for the team
- Maintain regular quality control of all reports and automation and drive constant improvement across all processes
Skills & Experiences:
- Bachelors’ degree required, preferably in Statistics, Computer Science, Math or Engineering
- 2+ years of experience in data analytics
- Advanced Microsoft Excel skills required
- Advanced SQL experience required
- Strong familiarity with using Python for data analysis or automation
- Familiarity with Web analytics tool sets such as Google analytics and data visualization products such as Tableau
- Expert at project management, able to manage multiple projects at various stages at one time
Benefits & Perks:
- Open vacation policy
- 401k program with company match
- Medical, dental, vision, and life insurance benefits
- Flexible spending accounts
- Commuter and transit benefits
- Professional growth opportunities
- Casual dress code
- Generous employee referral bonuses
- Happy hours, ping-pong tournaments, and more company-sponsored events
- Subsidized gym memberships
- GoHealth is an Equal Opportunity Employer