Marketing Demand Generation Specialist
THE COMPANY:
YCharts enables its customers to make smarter investment decisions. Our cloud-based financial data and investment research platform provides investment advisors, wealth managers, and institutional and retail investors with comprehensive data, powerful visualization tools and advanced analytics. YCharts has transitioned from a fintech startup to a thriving growth company (Inc. 5000 Fastest Growing Company 3 years in a row) that offers a modern alternative to expensive, terminal-based solutions, at one-fifth of the price. With Morningstar as a lead investor, YCharts proudly services more than 4,000 firms, including industry-leading names such as TD Ameritrade, Fidelity, Charles Schwab, The Wall Street Journal, Morgan Stanley, John Hancock Investments and Wells Fargo.
THE POSITION:
We are seeking a Demand Generation Specialist to assist with the execution of marketing campaigns aimed at moving inbound and outbound leads into the pipeline. The ideal candidate will work, mostly via Hubspot, through our end-to-end acquisition strategy to drive quality leads for our sales organization through thoughtful, optimized processes across all digital media channels. You will create and execute demand and lead generation programs including Account Based Marketing (ABM), webinars, events, landing pages, email, and more. This key role will partner heavily with our sales team to drive Marketing Qualified Leads (MQL’s) and inbound growth.
OUR IDEAL CANDIDATE:
2-4 years experience in demand generation and digital marketing.
Experience and/or certifications in Hubspot.
Operations background and/or mindset preferable.
Strong graphic design and video rendering capabilities.
Exceptionally focused on the details. You triple-check everything.
Data-driven and conversion-oriented. You create reports to understand what activities drive conversions at each stage in the funnel, and continually refine processes to improve.
Works independently to drive initiatives while being confident enough to ask for help when necessary – if you need an answer you find it.
Focuses on scale and automates commonly requested needs.
Excellent communicator both spoken and written.
Y YCHARTS?:
- Financial Planning's #3 "2019 Best Fintechs to Work For"
- 2017, 2018 and 2019 Inc. 5000 "Fastest Growing Companies"
- InvestmentNews' "Biggest Fintech Innovations for 2019"
- 2019 "WealthTech 100"
- G2’s Top B2B Tech Companies in Chicago
- Chicago Inno’s 2019 50 on Fire
- 2018 and 2019 Technology Tools for Today & Inside Information’s “Top Tool Advisors Are Thinking About Adding”
PERKS & REC:
Competitive pay
Full medical and dental coverage (100% paid by YCharts)
Spacious office in River North, Chicago
Fridge stocked with food and drinks
Counter Culture coffee supply
Craft beer, kombucha and cold brew on tap
Company outings such as happy hours, Cubs games and Whirlyball
Regular continued education via “Starbucks and Study”
Opportunity to join company rec leagues
Company-wide incentives including "Summer Hours" and dinner credits if you need to work late.
The position offers an opportunity to work with amazing co-workers who are building a differentiated and compelling product. We foster a great work/life balance, sponsor innumerable team activities, and provide a casual working environment with professional work ethics.
Learn more about our team and culture. If you are passionate about fintech and excited about what you have read, please submit your resume today!
YCharts is an equal opportunity employer and we value diversity in our company. We do not discriminate on the basis of race, gender, sexual orientation, or disability status. *Must be authorized to work in the US.