Marketing Director, Growth and Analytics

| Chicago
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We all depend on healthcare throughout our lifetimes, for ourselves, and our families and friends, but it is notoriously difficult to navigate and understand. As an industry that comprises 20% of the US economy we think healthcare should work better for all of us. At Collective Health we believe it’s time for a new day in healthcare where as members we are informed and empowered to make the right care choices when the decisions are urgent and critical. 

At Collective Health, we care about creating a culture of diversity, openness, and transparency, while engaging our intellectual curiosity, and problem solving skills. We are looking for an experienced marketing leader with a proven track record for driving and accelerating revenue growth through creative and targeted demand generation campaigns. The Head of Growth Marketing role is both strategic and operational and as such, the ideal candidate will both drive the vision for the performance marketing team as well as be willing to dive into priority tactics to ensure the team achieves results. A strong desire to contribute to immediate results as well as build future capability is essential in the role. If this sounds like a fit we'd love to connect!

Role & Responsibilities:
  • Collaborate with Marketing and Sales leadership to define priority marketing strategies and align them with the overall growth strategy for the company
  • Build account based marketing muscle to: 
    • Drive lead gen MQLs and successful conversion of prospective buyers to active customers through integrated mix of activities across our Growth Marketing suite: Digital, Field, SDR programs
    • Develop nurture, lifecycle marketing (partner with CS, Sales, CX)
    • Develop, test, and scale effective digital marketing campaigns across email, SEO, SEM, and social
  • Direct a structured and strategic analytics and reporting program to evaluate topline growth and ROI drivers
  • Build a framework that drives speed and clarity in decision making on investments as well as a high degree of accountability
  • Translate learning to finance and into actionable strategies for the team
  • Oversee the company’s web properties and marketing automation tools, helping team with everything from solution selection to continued integration and tuning
  • Attract, retain, and develop top Marketing talent, including the current organization of digital, operations and SDR specialists
Specific Tasks:
  • Drive lead generation, conversion from MQL to closure
  • Nurture existing client relationships
  • Develop, test, scale campaigns, Google adword, domain authority, led score and social
  • Own campaign and web metrics, Marketing automation, Web properties, CRM/email
  • Structure Analytics/ROI/Reporting Dashboard to understand attribution, drive decisions/accountability, translate to finance
Qualifications:
  • 8-10 years experience in digital marketing, at least 4 years in a managerial role
  • Digital marketing experience required including expertise in analytics, A/B and multivariate testing, SEM, SEO, Social, Display, Field, and other inbound marketing channels
  • Experience in performance-based agency or in-house marketing teams preferred
  • Experience managing cross-functional marketing teams
  • Demonstrated leadership and management abilities
  • Strong eye for design and content quality
  • Highly analytical and data-driven

Collective Health is a technology company simplifying employer healthcare to make health insurance work for everyone. With more than a quarter million members and over 60 enterprise clients—including Pinterest, Red Bull, Restoration Hardware, Box, Activision Blizzard, and more—our technical and customer experience teams are reinventing the healthcare experience for forward-thinking employers and their people across the U.S.

Collective Health is headquartered in San Mateo, CA, with additional offices in Chicago, IL, and Lehi, UT. Founded in 2013, Collective Health is backed by the SoftBank Vision Fund, DFJ Growth, PSP Investments, NEA, GV, G Squared, Founders Fund, Maverick Ventures, Mubadala Ventures, Sun Life, HCSC and other leading investors. For more information, visit us at https://www.collectivehealth.com.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Collective Health is committed to providing support to candidates who require reasonable accommodation during the interview process. If you need assistance, please contact [email protected]

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Technology we use

  • Engineering
  • Product
    • GolangLanguages
    • JavaLanguages
    • PythonLanguages
    • ReactLibraries
    • AngularJSFrameworks
    • Node.jsFrameworks
    • SpringFrameworks
    • PostgreSQLDatabases
    • Google AnalyticsAnalytics
    • PiwikAnalytics
    • SketchDesign
    • ConfluenceManagement
    • JIRAManagement

Location

Located right in the heart of River North by the Red, Brown, and Purple CTA lines, with countless nearby restaurants and entertainment options.

An Insider's view of Collective Health

What’s the vibe like in the office?

The vibe here in the Chicago office is one of chill focus. For the most part, you'll hear the tapping of keys and some soft conversation, with the occasional bubbling over of laughter. We like to get our work done here, but we love getting to know one-another. We're always happy to step away for a chat over coffee or a game of foosball.

Marc

Software Engineer

What does your typical day look like?

Daily work as an SRE includes anything that increases the reliability and stability of the Collective Health platform to make sure our customers have the best experience possible. Everything from huge cross-team initiatives like migrating to Kubernetes to really deep dives troubleshooting issues is possible - and I choose projects that interest me!

Katie

Site Reliability Engineer

How does the company support your career growth?

People here really root for each other’s growth professionally and personally, and they show it by working alongside you to help you do more than you thought you could. We make sure there is space to learn as you work and try new things, and when you do well with them, you get concretely recognized for it.

Hannah

Software Engineer

How do you empower your team to be more creative?

We strive to foster a psychologically safe culture in order to feel free to share all our ideas, allowing even crazy whims and hunches to be molded and shaped by in-depth discussion and collaboration until they reach their full potential. No question is a stupid one, and we all have valuable input.

Matt

Software Engineer

What are some social events your company does?

From the vaguely familiar whirlyball to the always-embarrassing karaoke happy hour, we like to keep things fun and not take ourselves too seriously. We’ve even subjected ourselves to a hot sauce eating challenge, just for fun. Our team also has a regular “game night” where we play anything from Settlers of Catan to Mario Kart.

Patrick

Senior Product Manager

What are Collective Health Perks + Benefits

Collective Health Benefits Overview

We pay 100% of employee premiums for medical, dental, and vision plans. We also offer a wellness stipend, flexible time off, help with your commute, life insurance, a retirement plan, and plenty of perks to keep you happy, healthy, and engaged.

Culture
Volunteer in local community
Friends outside of work
Eat lunch together
Daily sync
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Documented equal pay policy
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Company sponsored family events
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Game Room
Stocked Kitchen
Happy Hours
Relocation Assistance
Fitness Subsidies
Professional Development Benefits
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
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