Marketing Director, Growth and Analytics
We all depend on healthcare throughout our lifetimes, for ourselves, and our families and friends, but it is notoriously difficult to navigate and understand. As an industry that comprises 20% of the US economy we think healthcare should work better for all of us. At Collective Health we believe it’s time for a new day in healthcare where as members we are informed and empowered to make the right care choices when the decisions are urgent and critical.
At Collective Health, we care about creating a culture of diversity, openness, and transparency, while engaging our intellectual curiosity, and problem solving skills. We are looking for an experienced marketing leader with a proven track record for driving and accelerating revenue growth through creative and targeted demand generation campaigns. The Head of Growth Marketing role is both strategic and operational and as such, the ideal candidate will both drive the vision for the performance marketing team as well as be willing to dive into priority tactics to ensure the team achieves results. A strong desire to contribute to immediate results as well as build future capability is essential in the role. If this sounds like a fit we'd love to connect!
Role & Responsibilities:
- Collaborate with Marketing and Sales leadership to define priority marketing strategies and align them with the overall growth strategy for the company
- Build account based marketing muscle to:
- Drive lead gen MQLs and successful conversion of prospective buyers to active customers through integrated mix of activities across our Growth Marketing suite: Digital, Field, SDR programs
- Develop nurture, lifecycle marketing (partner with CS, Sales, CX)
- Develop, test, and scale effective digital marketing campaigns across email, SEO, SEM, and social
- Direct a structured and strategic analytics and reporting program to evaluate topline growth and ROI drivers
- Build a framework that drives speed and clarity in decision making on investments as well as a high degree of accountability
- Translate learning to finance and into actionable strategies for the team
- Oversee the company’s web properties and marketing automation tools, helping team with everything from solution selection to continued integration and tuning
- Attract, retain, and develop top Marketing talent, including the current organization of digital, operations and SDR specialists
Specific Tasks:
- Drive lead generation, conversion from MQL to closure
- Nurture existing client relationships
- Develop, test, scale campaigns, Google adword, domain authority, led score and social
- Own campaign and web metrics, Marketing automation, Web properties, CRM/email
- Structure Analytics/ROI/Reporting Dashboard to understand attribution, drive decisions/accountability, translate to finance
Qualifications:
- 8-10 years experience in digital marketing, at least 4 years in a managerial role
- Digital marketing experience required including expertise in analytics, A/B and multivariate testing, SEM, SEO, Social, Display, Field, and other inbound marketing channels
- Experience in performance-based agency or in-house marketing teams preferred
- Experience managing cross-functional marketing teams
- Demonstrated leadership and management abilities
- Strong eye for design and content quality
- Highly analytical and data-driven
Founded in 2013, Collective Health has created an ecosystem of innovative partners across care and benefits delivery, as well as built a powerful and flexible infrastructure to better enable employees and their families to understand, navigate, and pay for healthcare. By reducing the administrative lift of delivering health benefits, providing an intuitive member experience, and improving health outcomes, the company guides employees toward healthier lives and companies toward healthier bottom lines. Collective Health is headquartered in San Francisco, CA with locations in Chicago, IL, and Lehi, UT. For more information, please visit collectivehealth.com.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Collective Health is committed to providing support to candidates who require reasonable accommodation during the interview process. If you need assistance, please contact [email protected].