Marketing Director, Relativity Trace 19-0833

| Chicago
We are Relativity. A market-leading, global tech company that equips legal professionals with a powerful platform to organize data, discover the truth, and act on it. The U.S. Department of Justice, 198 of top 200 U.S. law firms, and more than 70 Fortune 100 companies are among our customers who trust Relativity during litigation, internal investigations, and compliance projects.
Our SaaS product, RelativityOne, has become the fastest-growing product in the company's history and we have consistently been named a great workplace. As we grow, we continue to seek individuals that will bring their whole self to our team atmosphere.
Join us in the transformation of the legal industry and play a pivotal role in shaping the future of the practice of law and beyond.
Describe the role in three or less sentences. What does the role do, how does it impact the organization?
Relativity Trace is Relativity’s first new product outside of e-discovery. Every business is at risk for bad behavior, and Trace helps organizations protect themselves and their clients by monitoring all communications in near-real time, alerting compliance officers to suspicious content. It shines the light on suspicious activity within organizations, to help you detect problems before they escalate.
Relativity as a platform has nearly 200,000 users and more than 100B files under management. We believe Trace is our next big opportunity to expand this community and discover the truth in companies’ data.
As the Manager of marketing for Trace, you will be responsible for working closely with the Trace team to build a long-term marketing strategy for the product, annual go-to-market approaches, and a high-performing team that can easily learn and adapt as we invest more and more into Trace. You’ll also be responsible for positioning Trace, executing campaigns, storytelling, enabling the Trace sales team, and knowing Trace customers deeply to act as their voice internally and externally.

Role Responsibilities

  •  Build a marketing strategy for a new product, and refine and adapt that strategy regularly to ensure it’s targeting the right buyers and focused on the right messages.
  • Build a marketing strategy for a new product, and refine and adapt that strategy regularly to ensure it’s targeting the right buyers and focused on the right messages.
  • Lead the efforts to mature a fledgling product in the market, including enabling internal teams, building a brand, and engaging with customers to understand their needs and how they perceive Trace.
  • Be able and willing to get into the weeds to support the creation and execution of marketing activities.
  • Create a demand gen engine and model for Trace, working closely with sales and marketing to experiment with new marketing channels, optimize our Trace funnel, and potentially kick off account-based marketing campaigns based on need.
  • Work with sales on seller enablement materials related to Trace.
  • Work with portfolio marketing on any pricing updates to Trace, as well as ensuring all Trace campaigns and messages align with the work of our product and segment marketing teams, particularly in tandem with our corporate segment marketing team.
  • Work with partner marketing to ensure Trace partners are successful with talking about and selling Trace widely.
  • Manage a small team of marketers focused exclusively on Trace, while collaborating effectively with a much larger team of marketers providing resources for all aspects of Relativity, including getting plugged into broader brand activities like PR, AR, and content marketing.
  • Build processes and frameworks for a new marketing team—as well as reporting on results—while remaining agile to quickly changing market dynamics.
  • Represent Trace across all key segments in customer meetings, industry conferences, and other events that target key buyer personas in compliance.
  • Assist Trace’s product managers in creating a roadmap that drives commercial success.
  • Provide nsight into Trace’s performance in the market via marketing vitals and other presentations to key stakeholders.
  • Keep up with current industry trends and topics, as well as maintain a sophisticated understanding of our product to provide appropriate insight and guidance to the team, and to ensure effective marketing materials.

Preferred qualifications

  • 5-10 years of experience in a strategic consulting or marketing role
  • Experience launching new products and building holistic marketing plansProven understanding of the compliance or financial market and/or involvement in a related role
  • Bachelor’s degree required; Master’s preferred
  • High-level technical acumen; must be able to understand and effectively communicate complex, technical ideas
  • Proven history of initiative, creativity, and self-motivation
  • Strong collaboration skills across interdisciplinary teams
  • Ability to roll your sleeves up and execute on deliverables with a lean team
  • Superb organizational skills
  • Proficiency with Excel and Outlook
  • Expertise with Word and PowerPoint
  • Ability to thrive in a fast-paced, deadline-driven, team environment with shifting priorities
  • Ability to work with and maintain relationships across an organization, particularly with sales, customer success, HR, and product teams

Minimum qualifications

  • Bachelor's Degree
  • Equivalent Experience

At Relativity, we live our core values and we thrive on solving complex problems. We’re dedicated to continually improving our product and providing relentless customer service. We seek professionals that will bring their authentic and unique experiences to our teams.
We understand career choices are a big decision, and we thank you for considering Relativity.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, or national origin, disability or protected veteran status, or any other legally protected basis, in accordance with applicable law.

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Technology we use

  • Engineering
  • Product
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    • Node.jsFrameworks
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    • SQLDatabases
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    • AsanaManagement
    • JIRAManagement


We’re a community of passionate, life-long learners tackling challenging problems. We care about each other and about our community.

An Insider's view of Relativity

How does your team reward individual success?

Rewarding success is one of my favorite parts of my role. Formally through annual bonus plans, thank you notes in our HR system and of course through promotions. I also like to submit nominations to be recognized at company meetings and spotlights in department newsletters. We move fast at Relativity it’s nice to slow down and just say thanks!


Operations Manager, Customer Success and Support

How do you collaborate with other teams in the company?

On the Certification team, I develop exams and study content for our end users. To ensure that our exams are valid, I work with almost every team embracing their expertise and industry knowledge into the development process. It takes continuous interdepartmental collaboration to keep exam content accurate as the Relativity platform evolves.


Certification Specialist

How has your career grown since starting at the company?

As an Application Support Specialist, I have increased my technical knowledge in SQL database management, Network Administration, and Server Infrastructure. Prior to coming to Relativity, I had zero knowledge of e-Discovery, and now provide On-site training to our clients teaching them about the various e-Discovery tools Relativity has to offer.


Application Specialist II

What are some social events your company does?

Our annual user conference, Relativity Fest, is such a tremendous opportunity to get one on one face time with our partners. Fest draws 2,000 platform users and practitioners from all different facets of the industry and being able to connect with them and hear their stories is extremely powerful.


Platform Account Manager

What are Relativity Perks + Benefits

Relativity Benefits Overview

We offer a competitive set of benefits and perks from great insurance, to unlimited time off and a zen room!

Volunteer in local community
We support local organizations through employee-nominated monthly grants and provide a large grant annually to schools within our community. See more:
Partners with Nonprofits
We work with several organizations such as: Cradles to Crayons, Embarc, Year Up, Greater Chicago Food Depository, After School Matters, Bottom Line, Best Buddies, MakerGirl - and more!
Friends outside of work
Eat lunch together
Intracompany committees
Our community resource groups: B-Rel, Relativity Women of the Workplace, RelAsians, Relativity Pride, F.O.R. (Faces of Relativity) We also have a variety of special interest groups!
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Diversity manifesto
Someone's primary function is managing the company's diversity and inclusion initiatives
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
401(K) Matching
Company Equity
Performance Bonus
Bonuses are based on a combination of how the company performs as well as how the individual performs.
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Employees who have been with the company for 12 months are eligible for 12 weeks of family medical leave.
Restricted work hours
In the U.S., we have formal breaks where the office closes between 12/25 - 1/1 and new in 2020, the week of the 4th of July as well!
Company sponsored family events
We have an annual summer picnic where all employees are encouraged to bring family members.
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Employees receive 40 hours per year of paid sick leave.
Perks & Discounts
Casual Dress
Commuter Benefits
Tax-free transportation opportunities.
Company Outings
We have our annual Summer Jam (picnic that includes friends and family), our User Conference - RelativityFest, and a holiday party each year.
Game Room
Our Cafe houses ping-pong, foosball, and a variety of arcade games - including Killer Queen (a multi-player game that is one of few in the country).
Stocked Kitchen
We have tea, coffee (including fancy espresso machines), a variety of LaCroix, soda, and many other things. We also have fresh fruit delivered twice a week in our pantry areas.
Some Meals Provided
Meals are often provided during morning or afternoon training sessions. There is also always plenty of leftover food from such meetings that employees can dive into after the attendees are finished.
Happy Hours
Different for each team, but always a great time!
We offer employees A parking subsidy.
Recreational Clubs
RelWOW (Relativity Women of the Workplace), Several Intramural Sports Teams (kickball, softball, volleyball, etc.), Vertikal (climbing group), Working Moms Group, Queeries, and several more.
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
All full-time employees (non-contract) receive $3,000/year to pursue professional development opportunities.
Diversity Program
Lunch and learns
Acme Co. hosts lunch and learn meetings once per month.
Cross functional training encouraged
Promote from within
Continuing Education stipend
We offer $3000 annualy for continuing education.
Time allotted for learning
Online course subscriptions available
Customized development tracks
Paid industry certifications
The Relativity Certified Administrator Exam

Additional Perks + Benefits

We offer a Divvy bike share discount, a discounted gym membership to the gym in the building, DRYV Laundry Service for those who have workout clothes that need washing, a Mother's Room, a Zen Room, fresh fruit, coffee/tea/cold beverages, and much more!

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