As a Marketing Director, you will be responsible for developing the full-funnel marketing strategy and managing the execution of all campaigns for tastyworks, the online retail brokerage arm of tastytrade Inc. In this role, you will be expected to collaborate with cross-functional teams and agencies to increase brand awareness, improve conversion rates across end-to-end customer journeys and meet ROAS goals across all growth channels.

This candidate will be expected to have demonstrated expertise in digital and offline channels, experience managing multi-million dollar budgets and be comfortable using performance metrics to build & optimize marketing strategies. Having effective time management skills and the ability to communicate clearly to cross-functional teams, agencies and stakeholders will be key as our company looks to achieve ambitious growth goals.

Leading marketing for tastyworks offers this candidate an opportunity to make a stake in the growth of a founder led online retail brokerage. This high visibility role will work closely with the executive management team at tastyworks and will report to the Vice President of Marketing Strategy.

What you’ll do:

• Develop and implement comprehensive, holistic marketing strategies and plans focused on brand awareness, acquisition & customer retention
• Manage multi-million-dollar marketing budget across all out of home and digital channels
• Lead media & creative agency relationships and brief in marketing campaigns
• Develop, execute, and optimize full-funnel, integrated campaigns by working collaboratively with cross-functional teams (Ops, Growth, Brand, CX, etc.)
• Partner with marketing intelligence to communicate performance results regularly to senior stakeholders
• Gather relevant market data (consumer, competitive, advertising trends) to help formulate marketing strategy
• Partner with legal, compliance, brand, and commercial teams to develop marketing promotions and ensure all marketing is compliant and on-brand

Who you are:

• Conversant in brand, CRM and acquisition channels including paid social, display/programmatic, search, SEO, partnerships, etc.
• Creative, innovative, and entrepreneurial in nature
• Detail oriented and strong project management skills, ability to juggle projects with many cross-functional teams
• Expertise using data to drive marketing decisions, proficient in GA
• A strong communicator and a natural leader
• Experience or interest in learning about the world of online trading
• Passionate about building brands with a hyper focus on end-to-end customer journeys

MarTech you may use: 

• Content Stack 
• Salesforce 
• HubSpot  
• MS Office Products 
• Google Analytics
• Looker 
• Adobe Workfront
• Basecamp
• Smartsheet 

Team Perks:

• Performance Bonuses
• Stock Purchase Options
• Tuition Reimbursement Program
• Gym Membership Reimbursement
• Commuter Benefits
• Pet Insurance
• Wellness & Mental Health Programs
• Charitable Donation Matching
• Two Paid Volunteer Days Off
• Daily catered lunch when in the office
• Full kitchen with snacks and beverages
• Dog-friendly office
• In-building gym
• CTA stop a block away, Shuttle to/from Metra
• Office located in the West Loop - Chicago's growing center of tech, great cuisine, and high-end bars

Our Company:

The tastytrade, Inc. family of companies empowers individual traders differently. Founded in 2011 as an online financial media network, tastylive is now affiliated with companies like a brokerage firm (tastyworks in 2017), a research lab (quiet foundation in 2018), and a magazine (luckbox in 2019). In 2021, London-based IG Group acquired tastytrade, Inc. and assigned it to lead business in North America. This combined team has years of experience like institutional brokers but also a passion for disrupting the entire trading industry.  
 
Our dream is simple: we want more people to find more success with a better trading experience. That’s why we’re investing heavily in the right people, technology, and media to make that happen in the US and across the globe.

Location: We have two great offices in the West Loop of Chicago and are currently hybrid meaning we’d love to see your face a few days a week at either one!  

tastylive
19 N Sangamon St. 
Chicago, IL 60607 
tastyworks | IG NA
1000 W Fulton Market #220
Chicago, IL 60607 

*Don't meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they have every single qualification. Our team is dedicated to building a diverse, inclusive, and authentic workplace, so if you're excited about this role but your experience doesn't align perfectly, we encourage you to apply anyways. You may be just the right candidate for this or other roles!