Marketing Director

| Chicago

Our Marketing team is the voice of our University partner online programs. This is a team of creatives, storytellers and problem-solvers who are champions of the University, its brand, and their students.

As the voice of our University partners and our prospective students, the Marketing Director is responsible for developing and executing marketing programs to attract students to assigned University partner programs.

This role is located in the Chicago Loop near Ogilvie and Union Stations.

Responsibilities:

  • Lead the marketing team in developing consumer-insight driven brand and marketing strategies, brand positioning and go-to-market campaigns for assigned University partner programs.
  • Plan and successfully execute integrated, multi-channel marketing plans for our University partner programs with focus on awareness building, lead generation and conversion
  • Manage marketing-related client interactions to ensure appropriate expectations are set and approval timelines are met
  • Identify opportunities and manage lead touchpoints from online and offline advertising, website, social, email marketing and more
  • Collaborate with the internal creative team, email lead, digital and social lead to successfully execute marketing plans that are aligned to the marketing strategy
  • Ensure that our University partner programs hit enrollment goals at target acquisition costs
  • Organize, manage, and implement marketing executions to ensure timelines and deliverables are met
  • Ensure accuracy of all marketing assets
  • Manage campaign tracking to ensure ability to analyze and attribute success of all marketing efforts
  • Measure and report performance of marketing campaigns, and assess against lead and enrollment goals
  • Identify trends and insights, and optimize spend and performance based on these insights
  • Develop new and creative growth strategies
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Perform other duties, as assigned

Requirements:

  • Bachelor’s degree in marketing, advertising or a related field required
  • 7-10 years of marketing experience with at least 2 years of strategic planning and execution
  • 1-2 years leading a team/managing direct reports
  • Experience identifying target insights, developing positioning and creating traditional and digital campaigns that engage, inform and motivate
  • Proven experience in managing and executing integrated marketing programs
  • Strong analytical skills and data-driven thinking
  • Highly organized with experience managing against timelines
  • Experience with consumer lead generation and conversion activities
  • Experience interacting with and presenting to senior leadership

Other Attributes That Will Help You in This Role:

  • Ability to think out of the box and find creative, scrappy, and unorthodox solutions when needed
  • Enthusiasm and the ability to thrive in an environment of constant change
  • Solutions-oriented mindset
  • Passionate and driven on having the opportunity to take ownership of a marketing plan and seeing it come to life

Everspring is an equal opportunity employer.

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Technology we use

  • Engineering
    • JavaLanguages
    • JavascriptLanguages
    • PHPLanguages
    • PythonLanguages
    • RLanguages
    • ScalaLanguages
    • SqlLanguages
    • jQueryLibraries
    • ReactLibraries
    • ReduxLibraries
    • AngularJSFrameworks
    • Ember.jsFrameworks
    • SpringFrameworks
    • MongoDBDatabases
    • MySQLDatabases

Location

Our office is located in the heart of downtown Chicago. We're easily accesible via public transit and near both Union and Ogilvie train stations.

An Insider's view of Everspring

What are some social events your company does?

The team spirit I feel at Everspring is priceless and the social events is nothing to frown upon. I mean, I won the last Halloween Costume contest, and the prize was awesome. The participation of events, like birthday month, game night, by each department reflects the togetherness the company cultivates.

Janice

Senior Full Stack Developer

What kinds of technical challenges do you and your team face?

Some of the most engaging challenges we face are around how elegantly we handle information. From data analytics and user applications, to how information is surfaced in our own teams, there are always new problems that need to be solved. All of our services are driven by this underlying need for data, and we get to tackle it in new ways every day.

Varun

Executive Director of Technology

How has your career grown since starting at the company?

I joined Everspring in 2016 and was able to explore various opportunities within the company. As a Client Engagement Manager, I work directly with our partners to grow and successfully support our on-going relationships as well as connect with our teams here cross-functionally to ensure successful execution of day to day operations.

Aggie

Client Engagement Manager

How do you collaborate with other teams in the company?

Each week, our Admissions Advisors, Marketing Specialist, Student Services Coordinator and Client Engagement managers collaborate to find innovative solutions to various challenges we face as a whole. To be submerged in a culture that endorses individual growth, cross functional collaboration with outside the box solutions is what I value.

Michael

Admissions Advisor

What are Everspring Perks + Benefits

Culture
Friends outside of work
Eat lunch together
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Health Insurance & Wellness Benefits
Disability Insurance
Dental Benefits
Vision Benefits
Onsite Gym
Retirement & Stock Options Benefits
401(K)
Vacation & Time Off Benefits
Paid Holidays
Perks & Discounts
Casual Dress
Commuter Benefits
Stocked Kitchen
Professional Development Benefits
Lunch and learns
Promote from within
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