Marketing Growth Analytics
Working at Paro
We believe our teams deserve to be surrounded with others who can be their authentic selves at work while driving forward the future of work with Paro. We value taking smart risks and having each others’ backs. We welcome challenges, and we are rigorous in ensuring all voices are heard. We are open to understanding each other’s experiences and communicating effectively together. We work hard, but we also want every employee to enjoy the journey. We work collaboratively, do the right thing, never settle and put our best work into everything we do.
We are an equal opportunity employer and are committed to building a company that embraces and celebrates diversity and inclusion. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity or expression, sexual orientation, age, marital status, veteran status, or disability status.
Join us as we build the future of work and make finding perfect-fit talent as simple as buying a product online. A mass migration to the freelance economy is already underway, and many leading analysts predict that 50% of the workforce will be freelancing by 2025. We are backed by Revolution Ventures, Sierra Ventures, FJ Labs, and other leading investors and angels, and we are on the path to disrupting the $500+bn antiquated finance/accounting industry.
About Paro
We help growing companies gain confidence in their finances. Paro matches businesses with the highest vetted bookkeepers, accountants, financial analysts, and CFOs who provide remote, on-demand, hourly support when clients need it. We only accept 2% of applicants into our highly curated network of experts, so clients know they’re working with the best of the best.
Ultimately, our mission is to empower business professionals to pursue meaningful work on their own terms. We provide freelancers with a platform to grow and manage their book of business, along with tools to predict their future earnings.
The Role
Paro is hiring its first marketing-focused analyst to facilitate growth across marketing efforts. The role will straddle and support all functional areas within the marketing org, requiring working knowledge of the different efforts and data in play to identify opportunities for refinement and/or opportunities to double down. Outside of marketing, this analyst will partner with our product and data teams to help actuate new data access and database development based on the needs of the marketing organization.
The ideal candidate loves data and diving into the weeds to unlock growth. Their past experiences demonstrate a mastery of data analytics as well as the development of tools to streamline and automate insights. They will be a team player who can also work autonomously to drive results. This individual will be inspired by the requirement to define direction and do the actual building.
Paro is changing how professionals work, and we’re open to all interest and conversations about this role as either a full-time or freelance/consultant opportunity.
Responsibilities include
- Identify, analyze and interpret trends in our client data to identify opportunities and develop a firm grasp of current and potential Paro marketing channels
- Develop tools that articulate areas of opportunity across the marketing funnel and drive actionable insights
- Partner closely with product and engineering teams to define the future of data for Paro, with a particular focus on usability of data for marketing
- Collaborate with area owners across the marketing team to help define and prioritize testing and reporting
- Help apply data for customer segmentation and audience definition such that our developing CRM model is both scalable and easily iterated upon
Requirements
- 5+ years in analytics and marketing
- The ability to work autonomously and prioritize across competing opportunities
- Proficiency with SQL, Looker, R and other analytical languages, tools or platforms
- Strong analytical skills paired with creative thinking, project management and planning skills
- Comfort producing and analyzing data to report on progress and identify opportunities for improvement
- Bachelor's degree or comparable hands on experience
- Proven ability to work with cross-functional teams
- Experience working as part of a high-growth startup, a marketplace business model and/or an e-commerce platform
- Excellent communication skills, with the ability to convey intricate ideas in a simple, clear and concise way
- Functional knowledge of the finance and accounting industry
Benefits at Paro
- Competitive salary + stock options
- Parental Leave
- Comprehensive benefits package offering including: Medical (BCBS), dental, vision insurance, 401(k), etc.
- Flexibility to work from the office or remotely (as needed)
- Unlimited PTO – we trust you
- 10+ federal holidays each year
- Unique Paro Holidays to rest & recharge for one day each month when there isn’t a company holiday (minimum time off)
- Great River North office location, steps away from public transportation
- Pet friendly office
- Casual office environment
Our Values
At Paro, we pride ourselves on our strong value-oriented culture—which we created together as a team—and look to bring on new team members who also embody these values.
Enjoy the journey
We bring energy to an antiquated and stale industry
We embrace fun
We don’t take ourselves too seriously
Have each other’s backs
We are a team; we win together and lose together
We can handle anything
We feel confident to take risks because we serve as each other’s safety net
We are a community, not just a workplace
Do the right thing
We don’t cut corners; we take a long-term view of success
We deposit in the Karma bank
We are loyal to clients and freelancers
We are transparent and don’t hold ulterior motives
Take Smart Risks
We believe that trying and failing is better than not trying at all
We think creatively about obstacles
We challenge assumptions
We are nimble
Never settle
We invent new ways to do what we do
We want to be comfortably uncomfortable and encourage each other to take on new and more challenging projects
We are each accountable for every team member being their best and push each other and give others permission to push you
Be yourself
We bring our whole selves to work; we're cool with who you are, professional and otherwise!
We recognize that everyone brings something important to the table and that conflict helps us grow
We are sensitive to our differences; we value being yourself while making space for others to be themselves
We are committed to creating a culture of inclusion as we grow