The Marketing & Growth Manager leads the day-to-day process of internal and external marketing initiatives. This person’s focus is on creative solutions for client goals, business development and growth strategies, and Varyer’s internal marketing needs, which includes their retail brand, Asrai Garden. The success of these areas will be determined by the diligence and creativity involved in the phases of concept/ideation, implementation, and follow-through/analysis. This position will report directly to Varyer’s two Principals.

Responsibilities

• Create and develop opportunities for Varyer’s new and existing clients

• Manage brand marketing and materials, with a focus on market positioning and creative-led concepts

• Creative ideation and presentation, building decks and other materials

• Collaborate with the team and our partners, translating creative vision for mockups/concepts

• Basic market and data research for concept proofing and testing

• Implementation of analytics and metrics to measure performance 

• Organization and presentation of identified opportunities to internal team and key stakeholders

• Work with finance/operations to ensure proper production and budgetary guidelines are adhered to when considering and executing concepts

• Generating and cataloging concepts, executions, and materials for Varyer’s ongoing reference as an internal resource

• Prioritization of workload that is invested and attuned to both short and long term growth

Desired Skills and Qualifications

• Minimum of 5 years experience in a creative field, with a focus on the realms of marketing, content, agency interaction, social, experiential and/or interactive/digital

• Strong writing and editing skills are a must; storytelling and the ability to communicate ideas and concepts with both brevity and inspiration are also crucial

• The ability to wear multiple hats and jump in on a project when the team needs more hands on deck

• Collaborative in nature; unafraid to share notes and work within a transparent creative process where ideas are freely shared and positively critiqued to collectively find the best outcome

• Experience with P&Ls and additional financial elements, especially with regards to experiential and content production

• Strong visual skills and working knowledge of Keynote and the Adobe Creative Suite

• Strong organizational skills, including experience with managing complicated projects across multiple parties

• Passion for and deep knowledge of emerging multimedia platforms, including social media, streaming media, video, podcasts, VR, AI, and more

• Compassion, empathy, tolerance and inclusiveness are required traits

About Varyer

Varyer is an integrated creative studio that builds relationships around brave ideas, and works to find the most imaginative and focused voices of their partners. Just over one year old, Varyer was founded with a unique pedigree of expertise that informs their offerings of creative services, content strategy, and experience design. Their studio is inside the retail brand they also operate, Asrai Garden West Loop, adjacent to Ace Hotel.