Marketing Lead, Credit Card

| Chicago
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Growth with a Purpose 

OppLoans is a rapidly growing Fintech company that helps credit-challenged consumers build a better financial path through accessible products and five-star customer service. As one of Chicago’s fastest-growing startups, we’ve made the Crain’s Business Chicago Fast 50 (#4 in 2019) and the Deloitte Technology Fast 500 (twice), and we’ve ranked in the top 10% of the Inc. 500 four years in a row!  

OppLoans is a team of caring and inventive “Opptimists” with diverse perspectives and backgrounds. OppLoans employees approach every new challenge with an unparalleled ability to see what could be rather than settle for what is. We want people to be excited to come to work every morning and know they are a part of something great. That’s why we prize collaboration, collegiality, and letting the best ideas win the day.

What you get to do: 
  • Own and lead the development and execution of the go-to-market strategy to launch a new credit card, reporting directly to the General Manager
  • Create and iterate on product positioning, value propositions, messaging, competitive differentiation, and go-to-market strategy in order to launch and scale a credit card 
  • Own setting and achieving targets for customer acquisition and retention. Manage marketing budgets in partnership with channel marketing and finance.
  • Define the target customer and market based on data, consumer and competitive insights in partnership with Credit Risk and Channel Marketing
  • Work with channel marketing owners (Direct Mail, Email, Partners, SEM, SEO, Social, Web, Digital, etc) to optimize channel mix and deliver campaigns that boost awareness and acquisition of our credit card
  • Conduct competitor and customer research to identify insights around credit card behaviors and market trends to inform the marketing strategy
What you will bring to the team:
  • 7+ years of experience in marketing, preferably with experience in credit card marketing 
  • Ability to think strategically while also executing tactically to drive customer acquisition and retention through an integrated multi-channel go-to-market plan
  • Experience across a broad variety of marketing channels and disciplines, delivering growth through organic, paid and lifecycle marketing initiatives
  • Experience conducting competitive and customer research and synthesizing into actionable insights to develop strategy and messaging
  • Data-driven decision making experience with the ability to gather, analyze and interpret data to develop and optimize marketing strategy
  • Collaborative approach and comfortable navigating a matrixed organization to get work done, and adept at building strong relationships across our company
  • Excitement at the opportunity to build the marketing of a new product from the ground up with a willingness to execute even the smallest of tasks
Define your career at OppLoans

OppLoans is committed to providing an exceptional employee experience that allows you to define your career and purpose with us. New hire “Opptimists” go through orientation, shadow programs, a new hire lunch with our CEO, Jared Kaplan, and you can participate in different company culture events focused on diversity, equity, and inclusion. Our onboarding team has designed programs to make you feel welcome and part of our team during your first year and beyond. 

  • Define the Mission (days 1-30): You will understand our company mission, values, and vision, and how your role at OppLoans plays a part in that. 
  • Define your Goals (months 1-3): You will be able to understand your role expectations and identify goals with your manager and mentor(s) to fulfill those expectations. 
  • Define your Belonging (months 3-6): You will understand OppLoans’ culture and have opportunities to engage with and impact that culture. Employee-led communities and programs, like our wellness program Project Opptimism, are offered to help with community connection both virtually and in-person. 
  • Define your Journey (6 months - 1 year): You will feel confident in your abilities to execute in your role and know the next step you will take to develop your career. 
Define your career at OppLoans

OppLoans is committed to providing an exceptional employee experience that allows you to define your career and purpose with us. New hire “Opptimists” go through orientation, shadow programs, a new hire lunch with our CEO, Jared Kaplan, and you can participate in different company culture events focused on diversity, equity, and inclusion. Our onboarding team has designed programs to make you feel welcome and part of our team during your first year and beyond. 

  • Define the Mission (days 1-30): You will understand our company mission, values, and vision, and how your role at OppLoans plays a part in that. 
  • Define your Goals (months 1-3): You will be able to understand your role expectations and identify goals with your manager and mentor(s) to fulfill those expectations. 
  • Define your Belonging (months 3-6): You will understand OppLoans’ culture and have opportunities to engage with and impact that culture. Employee-led communities and programs, like our wellness program Project Opptimism, are offered to help with community connection both virtually and in-person. 
  • Define your Journey (6 months - 1 year): You will feel confident in your abilities to execute in your role and know the next step you will take to develop your career. 
Compensation and Benefits

OppLoans offers a 401(k) matching program and flexible paid vacation. Other benefits include medical benefits, dental and vision coverage, and tuition reimbursement. To support your wellness, you receive a free gym membership at One Two Pru, an Amazon Audible membership, access to all LinkedIn Learning courses, and monthly meditation and yoga classes. To get you to and from work, you can participate in our pre-tax commuter benefits program with CTA and Metra, park your bike in the One Two Pru bike storage room, and take advantage of discounted Divvy memberships. Dress code is casual. Lunch is subsidized through Fooda and Sweetgreen, and healthy snacks and drinks are available all day at the office.

Our office is conveniently located in downtown Chicago with panoramic views of Millennium Park and Lake Michigan as well as rooftop access. 

EEOC Statement: 

We do not discriminate based on identity - race, color, religion, national origin or ancestry, sex (including sexual identity), age, physical or mental disability, pregnancy, veteran or military status, unfavorable discharge from military service, genetic information, sexual orientation, marital status, order of protection status, citizenship status, arrest record or expunged/sealed convictions, or any other legally recognized protected basis under federal, state, or local law.

OppLoans is committed to the full inclusion of all qualified individuals. As part of this commitment, OppLoans will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact our People team at [email protected]

Pursuant to the requirements of the California Consumer Privacy Act, OppLoans is providing the "OppLoans California Employee Privacy Policy", which details the categories of personal information collected and your rights under the policy. If you are a California resident, please review the policy here: https://www.opploans.com/careers/

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • RubyLanguages
    • ClojureLanguages
    • Google AnalyticsAnalytics
    • ConfluenceManagement
    • JIRAManagement
    • WordpressCMS
    • SalesforceCRM

Location

OppLoans is located in the heart of downtown Chicago, adjacent to Michigan Avenue and across the street from beautiful Millennium Park.
OppLoans' "People First" Ethos Inspires Employees to Make Great Tech
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What are OppLoans Perks + Benefits

OppLoans Benefits Overview

Fully stocked kitchen with healthy snacks & drinks available.
Subsidized daily lunches.
CTA & Metra benefit program.
Free gym membership.
Free shuttle passes to Metra stations.
Casual dress policy.
Discounted Divvy memberships.
401(k) match program.
Free OppLoans apparel.
Competitive salary and benefits package.
Fun, fast-paced work environment.
Employee and peer recognition program.
Dynamic start-up culture and environment.
Ability to make an immediate impact in a growth stage company.
Flexible paid vacation policy.
Free health benefit options.
Intramural sports leagues.
Weekly office events (happy hours, massages, game nights, private yoga sessions, catered
breakfasts, etc.).
Dual monitors and stand-up work stations.
Convenient downtown Chicago office located in the heart of the city.
Awesome panoramic office view of Millennium Park and Lake Michigan, with rooftop access.
Equal opportunity employer.

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Someone's primary function is managing the company’s diversity and inclusion initiatives
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
OppLoans gym is a state-of-the-art fitness center free to all employees, and provides yoga, kickboxing and pilates classes on site.
Team workouts
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Recreational Clubs
Relocation Assistance
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Continuing Education stipend
Time allotted for learning
Online course subscriptions available
Customized development tracks
Paid industry certifications

Additional Perks + Benefits

In addition to offering generous insurance benefits and 401(k) matching, we pride ourselves on a fun, collaborative and supportive company culture. Prior to COVID-19, this meant in-office events like game nights, bagel mornings and chair massages as well as semi-annual company parties. With all our teams working remotely right now, we’re holding digital events in their place, like trivia nights, Zoom cooking classes, movie nights, and coffee chats. Through our lifestyle benefits platform Fringe, employees can access discounted services that support a healthy work/life balance. We are always looking for ways to treat our employees well and show them they’re appreciated.

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