Marketing Director - B2B
We are seeking a strong B2B Marketing Manager to join Keeper’s growing marketing team.
The B2B Marketing Manager will head all Enterprise Business Team campaigns for Keeper’s business product. You’ll be charged with growing awareness, leads and sales of our business product; including campaign design, brand development, and owning programs instrumental to our continued growth. You’ll manage a budget independently, create and present recommendations and solutions, and negotiate and manage vendors. We’ll rely on your to create, manage, test, and provide analytical insights on the strengths of campaigns and our channels, plus propose new channels so we’re continually improving and growing the company.
Here’s some of the skills we’re looking for:
- At least 5 years marketing-related experience creating, managing and analyzing B2B marketing and sales campaigns.
- Bachelor’s degree in Marketing or Business, or equivalent, relevant experience.
- Proven results generating marketing qualified leads and sales qualified leads.
- Experience with lead nurture campaigns and building/managing a lead pipeline.
- Proven results assisting Sales Teams with turning leads into product revenue and growing and retaining customers.
- Ability to work with internal team members to optimize the entire visitor journey, including audience targeting, ad messaging, landing page, and setup of email sequences.
- On-page and off-page SEO management experience and knowledge.
- Experience with Salesforce reporting, dashboards, lead sources and analysis of performance.
- Campaign creation experience; from creative development, testing, and execution.
- Success managing and optimizing marketing channels, ensuring optimal volume and expected profits are returned.
- Experience optimizing A/B tests to isolate key conversion data.
- Proven impact creating high-quality content around relevant keywords.
- A background in marketing automation programs, like Pardot, and sales automation programs, like SalesLoft.
You’re right for this role if you can:
- Think creatively and conceptualize big ideas.
- Orchestrate partner marketing relationships.
- Manage trade shows and events.
- Create and promote webinars.
Even better if you:
- Have experience working in a fast paced, high growth environment.
- Have worked closely with creative teams and/or in a creative environment.
We highly value teamwork, genuine people, clear communicators, and collaboration. We are looking for people who love what they do, and want to achieve greatness with a company in a fresh, fun and innovative environment. We work hard and have a great time creating life-changing software which is trusted by millions of people and thousands of companies, globally.
This position will be based in our West Loop, Chicago office and report to the Chief Marketing Officer.