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Marketing Manager, Demand Generation

| Chicago

About us 
Founded in 2014, HealthJoy is a rapidly growing healthcare technology company on a mission to help employees make better healthcare decisions. The platform brings together online doctors, healthcare concierges, prescription savings and other cost containment strategies into an easy-to-use mobile app. HealthJoy integrates with an employers existing benefits package and fundamentally changes the dynamics of healthcare by empowering members. The app becomes the center of the employee benefits experience.

About the Role 
This person is responsible for marketing automation tools and creating demand for our products. They will collect and interpret data from our site, maintain the education funnel and third-party information from networks such as social, paid placement, content syndication and more. This is an excellent opportunity to make a significant impact at a fast-growing startup for a results-driven, highly-collaborative individual who is comfortable with both the analytical and creative aspects of leading a holistic demand generation strategy.

What You’ll Do

  • Lead the strategy and execution for all demand generation campaigns across all marketing channels, including but not limited to email, paid social, digital advertising, SEO/SEM, and events

  • Understand how new leads are flowing through the lead lifecycle across various stages and continually recommend new strategies and tactics for optimization

  • Build and maintain lead nurture programs

  • Optimize SEO and SEM strategy for website and blog, driving additional lead generation through online channels

  • Communicate campaign performance to key stakeholders

What You’ll Need

  • Proven work experience driving, managing and creating customer engagement programs and nurture streams

  • Has project management skills with attention to detail

  • Strong analytical and quantitative skills, with an understanding of web analytics, A/B testing, marketing analytics, and ROI attribution

  • Experience with marketing automation systems, Salesforce, customer segmentation, personalization strategies and report on which target accounts are engaging with us

  • Experience with SEO, SEM, Retargeting, and paid placement

  • Must be a self-starter who excels at multitasking and thrives in a fast-paced environment

  • 3+ years experience leading demand generation at a high-growth company

  • Bachelor’s degree in business, marketing, or related field

HealthJoy Perks

  • Medical benefits with a generous employer contribution to monthly medical premiums

  • HSA with company contribution

  • 401k

  • Stock options

  • Parental leave

  • Flexible PTO policy

  • Laid back work environment

  • Monthly company sponsored happy hours

  • Weekly Instacart orders

  • Catered lunches every Friday


HealthJoy is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or any other basis forbidden under federal, state, or local law.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • RLanguages
    • SqlLanguages
    • SwiftLanguages
    • ReactLibraries
    • ReduxLibraries
    • AngularJSFrameworks
    • FlaskFrameworks
    • HadoopFrameworks
    • TensorFlowFrameworks
    • Google AnalyticsAnalytics
    • MixpanelAnalytics
    • BalsamiqDesign
    • IllustratorDesign
    • PhotoshopDesign
    • SketchDesign
    • ConfluenceManagement
    • JIRAManagement
    • WordpressCMS
    • SalesforceCRM
    • MailChimpEmail
    • SendGridEmail
    • customer.ioEmail
    • PardotLead Gen
    • ZapierLead Gen

Location

We're in River North, a fashionable neighborhood that has plenty of shops, restaurants (inexpensive to gourmet) and bars. Subway access within steps.

An Insider's view of HealthJoy

What's something quirky about your company?

HealthJoy was started in a house in River North that's blocks from our existing office. At one time, we had over 25 employees stuffed in that house. The co-founders lived in the 4th floor and would occasionally cook lunch for the team.

Rick

CMO

What's the biggest problem your team is solving?

As everyone knows, healthcare is overly complicated. People get these amazing health plans but are almost scared to use them. We are trying to make using healthcare as easy as possible. It's like you have an industry insider always accessible right from your mobile phone.

Khem

Director of Product Analysis

How does the company support your career growth?

One of my favorite parts about working at a startup is that there is no playbook-we’re creating new products, processes, and client experiences every day. Our corporate culture values individuals who come to the table with fresh ideas, and we empower team members with the autonomy and resources to execute when there’s a better way of doing things.

Sarina

Director of Customer Success

What is your vision for the company?

Our vision is to be America’s best healthcare and benefits guidance platform. We want to build an app where people can come anytime to understand, treat and save on their healthcare and benefits. We want to make the whole experience as simple as possible.

Doug

President and Co-Founder

What projects are you most excited about?

Bringing artificial intelligence to employee benefits is changing the game. The potential use cases for robust and efficient AI algorithms are enormous and can have a dramatic impact on how people get care. We have a three-year roadmap that's planned, some very exciting stuff.

Justin

CEO and Founder

What are HealthJoy Perks + Benefits

HealthJoy Benefits Overview

At HealthJoy, we take care of our people so they can take care of others. We offer a wide range of competitive benefits in areas including health, finance, convenience, time-off, and relocation. We work hard to foster a diverse, supportive and welcoming workplace in a casual environment. We also like to have fun!

Culture
Eat lunch together
Open door policy
Group brainstorming sessions
Open office floor plan
Diversity
Documented equal pay policy
Health Insurance & Wellness Benefits
Disability Insurance
Health Insurance Benefits
Life Insurance
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Flexible Work Schedule
Remote Work Program
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Perks & Discounts
Casual Dress
Stocked Kitchen
Some Meals Provided
Happy Hours
Professional Development Benefits
Promote from within
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