About us 
Founded in 2014, HealthJoy is a rapidly growing healthcare technology company on a mission to help employees make better healthcare decisions. The platform brings together online doctors, healthcare concierges, prescription savings and other cost containment strategies into an easy-to-use mobile app. HealthJoy integrates with an employers existing benefits package and fundamentally changes the dynamics of healthcare by empowering members. The app becomes the center of the employee benefits experience.

About the Role 
This person is responsible for marketing automation tools and creating demand for our products. They will collect and interpret data from our site, maintain the education funnel and third-party information from networks such as social, paid placement, content syndication and more. This is an excellent opportunity to make a significant impact at a fast-growing startup for a results-driven, highly-collaborative individual who is comfortable with both the analytical and creative aspects of leading a holistic demand generation strategy.

What You’ll Do

• Lead the strategy and execution for all demand generation campaigns across all marketing channels, including but not limited to email, paid social, digital advertising, SEO/SEM, and events

• Understand how new leads are flowing through the lead lifecycle across various stages and continually recommend new strategies and tactics for optimization

• Build and maintain lead nurture programs

• Optimize SEO and SEM strategy for website and blog, driving additional lead generation through online channels

• Communicate campaign performance to key stakeholders

What You’ll Need

• Proven work experience driving, managing and creating customer engagement programs and nurture streams

• Has project management skills with attention to detail

• Strong analytical and quantitative skills, with an understanding of web analytics, A/B testing, marketing analytics, and ROI attribution

• Experience with marketing automation systems, Salesforce, customer segmentation, personalization strategies and report on which target accounts are engaging with us

• Experience with SEO, SEM, Retargeting, and paid placement

• Must be a self-starter who excels at multitasking and thrives in a fast-paced environment

• 3+ years experience leading demand generation at a high-growth company

• Bachelor’s degree in business, marketing, or related field

HealthJoy Perks

• Medical benefits with a generous employer contribution to monthly medical premiums

• HSA with company contribution

• 401k

• Stock options

• Parental leave

• Flexible PTO policy

• Laid back work environment

• Monthly company sponsored happy hours

• Weekly Instacart orders

• Catered lunches every Friday

HealthJoy is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or any other basis forbidden under federal, state, or local law.