Marketing Manager II

To be part of the AMA is to be part of our Mission to promote the art and science of medicine and the betterment of public health.  Join the AMA team as a Marketing Manager in the Education Center.  As part of the team, you will develop and implement marketing plans that achieve mission, strategic and revenue objectives for the AMA Ed Hub education delivery platform and educational products and services. Manage and coordinate effective marketing and communication activities with key internal and external stakeholders that align with goals, timing and budgetary expectations. Leveraging market research and performance insights, provide recommendations to drive growth and advance the business, marketing and product strategies based on market research and performance insights.  
 
Other Responsibilities will include:

Manage implementation of marketing plan:

  • Develop and implement tactical marketing plans that span digital, print, video, tradeshows, social media and display advertising to drive awareness, engagement and conversion.
  • Create and manage promotional and editorial calendars that ensure timely and accurate deployment of campaigns and alerts across channels.
  • Coordinate, collaborate and maintain effective communications with internal and external stakeholders to ensure awareness, cohesion and alignment on implementation of marketing plans and tactics.
  • Maintain social media presence across all digital channels.

Develop and refine brand and marketing assets:

  • Develop and refine brand, positioning, messaging, and imagery.
  • Create a range of marketing materials, ensuring assets are disseminated and leveraged through all appropriate channels.
  • Develop and implement brand and marketing guidelines that support collaborations with external partners.
  • Collaborate with internal and external designers to develop high quality creative assets.

Research, monitor and report market and performance insights:

  • Execute and leverage market research and consumer insights to build and enhance marketing plan and strategy.
  • Monitor and analyze performance of marketing tactics, customer feedback, and market trends and interpret results to inform and recommend business, marketing, product and content strategies and plans.
  • Work with key internal stakeholders to execute testing plans to inform messaging and campaign design enhancements.

REQUIREMENTS: 

  • Bachelor’s degree in marketing or related field required; relevant Master’s degree a plus.
  • Minimum 5 years of overall digital marketing experience required; health care experience a plus.
  • Minimum 3 years’ experience with social media required; SEO/SEM, PPC, display, programmatic, re-targeting and other digital tactics preferred.
  • Demonstrated ability to write promotional content and value propositions for a variety of audience types.
  • Analytical and creative individual with excellent communications skills (written and verbal) able to excel in a matrixed environment. Knowledge of marketing automation platforms preferred.
  • Strong ability to use persuasive techniques to present ideas (in writings or verbal) through reason and logic, in order to influence the audience
  • Strong ability to analyze data and provide consumer insights to optimize path to conversion. Robust experience in A/B testing.
  • Up to 20% travel required.

The AMA offers competitive salaries, including an incentive plan; excellent benefits and progressive technology.  Our office is a business casual environment and we respect work-life balance. Please apply for the position at https://ama-assn.csod.com/ats/careersite/jobdetails.aspx?site=2&c=ama-assn&id=1015&source=NPO. The American Medical Association is located at 330 N. Wabash Avenue, Chicago, IL 60611 and is convenient to all public transportation in Chicago.   

We are an equal opportunity employer, committed to diversity in our workforce.  All qualified applicants will receive consideration for employment.  As an EOE/AA employer, the American Medical Association will not discriminate in its employment practices due to an applicant’s race, color, religion, sex, age, national origin, sexual orientation, gender identity and veteran or disability status.

THE AMA IS COMMITTED TO IMPROVING THE HEALTH OF THE NATION

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