Marketing Manager, Retention Strategy
Groupon is building the daily habit in local commerce, offering a vast mobile and online marketplace where people discover and save on amazing things to do, see, eat and buy. We have embarked on a journey to reinvent the way we develop a consumer’s lifecycle and journey with Groupon. We are seeking a seasoned marketer to help usher in that change by driving greater loyalty, foster deeper relationships, and increase revenue and LTV amongst Groupon’s consumers.
As the Marketing Manager, Retention Strategy, you will be responsible for:
Developing the Consumer Retention Management strategy for our active consumer base identifying unmet needs and ideating solutions to drive loyalty and retention
Initiate projects and influence a wide cross-functional team that will execute the programs
Create portfolio of customer lifecycle management offerings for key consumer segments with emphasis on driving retention and loyalty, and establish the business cases to support funding
Partnering with other marketing channels, business teams and senior leadership to provide strategic direction, establish program priorities, and build/present roadmaps to achieve Consumer Lifecycle Marketing goals
Track, analyze and communicate key metrics
The ideal candidate has a strong background in Lifecycle Marketing, with demonstrated capability in the following areas:
5+ years of experience in Consumer Lifecycle Marketing, with strong understanding of Consumer Lifecycle Marketing concepts
You have designed and executed marketing or consumer facing programs with a focus on consumer retention
Experience partnering with senior leaders across product, engineering, operations, finance, and marketing teams to deliver integrated, consumer-facing solutions
Storytelling - to illuminate a vision, opportunity, business case, and/or business output
Developing deep business insights through dashboards and via spreadsheet models
Strong analytical skills, with the ability to be deep in the data and to distill executive-level insights
Willingness to get hands dirty to extract/analyze data and execute programs
Bachelor's Degree
Groupon provides a global marketplace where people can buy just about anything, anywhere, anytime. We’re enabling real-time commerce across an expanding range of categories including local businesses, travel destinations, consumer products, and live or lively events. At the same time, we are providing advertising options and tools that merchants can use to grow and manage their businesses. Culturally, we believe that great people make great companies and that starting with the customer and working backward moves us forward. Community matters to us on an internal, local and global scale—it’s fundamental to our company’s growth and to the well-being of the world at large. We also value self-awareness, candor, lunch and WiFi. If we match with you, please apply to join us.