GoHealth
We're disrupting the health insurance industry with our digital platform.
Chicago, IL

Senior Analyst, Marketing

Sorry, this job was removed at 11:53 a.m. (CST) on Tuesday, April 7, 2020
Find out who's hiring in Chicago.
See all Marketing jobs in Chicago
Easy Apply
By clicking Apply Now you agree to share your profile information with the hiring company.

The GoHealth Marketing team engages with millions of current and potential GoHealth customers with the goal of growing their customer satisfaction and usage of the GoHealth agency. Reporting to the Senior Director of Offline Media, tSr. Analyst will help grow GoHealth’s offline marketing channels, focusing mainly on direct response television and print campaigns to meet company goals. This is an ideal opportunity for a data driven individual that is seeking the opportunity to leverage analytics and market research to make strategic ad buying decisions. 

Due to the unprecedented situation of COVID-19, GoHealth has decided to protect our current and future employees by managing our business remotely. This is inclusive of interviewing, onboarding and each role day-to-day. Please consider that our roles will not be remote long-term and will return to an office setting once we're safe to do so following the guidance of local health authorities’ and the CDC.


Responsibilities:

  • Continuously optimize media spend through stringent analysis of dayparting, geographical exposure, frequency, cost and more to provide strategic recommendations. 
  • Analyze performance data across entire funnel – from ad impression to sale – and identify cross-channel wins as well as potential areas for optimization or testing.
  • Work collaboratively with captive business owners and marketing leadership to maximize ROI/CPA goals within a multi-million dollar monthly budget.
  • Oversee the weekly media buying and optimization process for GoHealth’s robust DRTV campaigns
  • Effectively work with media buying agency to strategically plan spot times to align sales agent capacity and consumer supply.
  • Allocate budgets, track cost, and constantly evaluate success of campaigns and strategies.
  • Coordinate market research to stay on top of industry trends and methods.
  • Work with creative team and leadership to assist in developing new creative strategies and messaging.
  • Stay abreast of the traditional marketing landscape – research and communicate on important industry trends, new marketing vehicles and growth opportunities.

Skills & Requirements:

  • 3-5 years experience within an analytics function in the marketing industry
  • Experience working with agency management and network communications
  • Knowledge of current issues within the direct response industry, such as attribution, data collection, targeting and privacy.
  • Previous work in direct response advertising, preferably in regulated industries like finance or healthcare.
  • Advanced Excel skills coupled with experience leveraging resources like AdSphere, Tableau and iSpot.
  • Knowledge of syndicated media research & systems (Nielsen, comScore, MRI, Scarborough)
  • Proven track record of delivering quantifiable results through the creation, implementation, and day-to-day management of advertising campaigns.

Benefits & Perks:

  • Open vacation policy
  • 401k program with company match
  • Medical, dental, vision, and life insurance benefits
  • Flexible spending accounts
  • Commuter and transit benefits
  • Professional growth opportunities
  • Casual dress code
  • Generous employee referral bonuses
  • Happy hours, ping-pong tournaments, and more company-sponsored events
  • Subsidized gym memberships
  • GoHealth is an Equal Opportunity Employer

#LI-CS1

See More
Easy Apply
By clicking Apply Now you agree to share your profile information with the hiring company.

What are GoHealth Perks + Benefits

Culture
Volunteer in local community
Partners with nonprofits
Open door policy
OKR operational model
Team based strategic planning
Open office floor plan
Flexible work schedule
Remote work program
Diversity
Dedicated diversity and inclusion staff
Mandated unconscious bias training
Unconscious bias training is completed by all employees and key leaders.
Diversity manifesto
Diversity employee resource groups
At GoHealth you will find a very interactive Women@GoHealth, WomeninSales, Black Lives Matter ERGs to name a few. We continue to empower employees to create employee resource groups within
Hiring practices that promote diversity
From our gender neutralized job descriptions that encourage women and underrepresented groups to apply,to our interview practices, GoHealth strives to promote diversity when hiring.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Pet insurance
Wellness programs
Mental health benefits
GoHealth provides all employees access to our Employee Assistance Program (EAP) which provides well being and financial assistance. Our open PTO policy is also available for mental health days.
Financial & Retirement
401(K)
401(K) matching
Employee stock purchase plan
We have recently become public and will allow employees to purchase stock during certain times.
Performance bonus
Charitable contribution matching
Child Care & Parental Leave Benefits
Generous parental leave
We provide 6 weeks of paid recovery time for new mom's and two weeks of bonding time to all new parents.
Family medical leave
Company sponsored family events
Pre-COVID 19, GoHealth sponsored children's day by celebrating GoHealth families.
Vacation & Time Off Benefits
Unlimited vacation policy
Generous PTO
Paid volunteer time
Our employees are encouraged to use our open PTO policy towards volunteering.
Paid holidays
Paid sick days
Employees can use our open PTO policy towards sick leave.
Office Perks
Commuter benefits
Company-sponsored outings
Free snacks and drinks
Company-sponsored happy hours
Pet friendly
Recreational clubs
We have runners groups, volleyball groups and other
Fitness stipend
Home-office stipend for remote employees
All GoHealth employees receive a work from home stipend to improve their WFH environment.
Professional Development Benefits
Job training & conferences
Lunch and learns
Promote from within
Mentorship program
Continuing education available during work hours
Access to LinkedIn Learning has been provided to all employees as part of their professional and personal growth.
Online course subscriptions available
Customized development tracks

Additional Perks + Benefits

In addition to virtual company wide sponsored Health & Wellness Initiatives, employee referral bonuses, open vacation policy, we offer a work from home stipend to all new employees. We know that this pandemic has been difficult and working from home is a change. Every new employee receives access to a Work From Hope stipend to purchase items that will make your work from home experience much more comfortable.

More Jobs at GoHealth

Easy Apply
By clicking Apply Now you agree to share your profile information with the hiring company.
Learn more about GoHealthFind similar jobs like this