Marketing Manager, Retention Strategy

| Chicago

 

Connecting with our customers is at the heart of everything we do.

Are you ready to redefine Groupon’s Customer Lifecycle Strategy?

 

Groupon’s mission is to become the daily habit in local commerce and fulfill our purpose of building strong communities through thriving small businesses. We connect people to a vibrant, global marketplace for local services, experiences and goods. In the process, we’re positively impacting the lives of millions of customers and merchants globally. Even with thousands of employees spread across multiple continents, we still maintain a culture that inspires innovation, rewards risk-taking, and celebrates success. If you want to take more ownership of your career, then you're ready to be part of Groupon.

 

Our Growth Marketing Team enables every aspect of the customer experience to focus on attracting and engaging customers, and improving lifetime value at every stage of their journey.

 

As Marketing Manager - Retention Strategy, you will drive initiatives and programs to build greater loyalty, develop deeper relationships, and increase revenue and LTV amongst Groupon’s consumers.You will be responsible for developing the strategy to retain our active customers - identifying unmet needs, ideating solutions and partnering with key stakeholders to ensure timely execution. This role is a part of the new and exciting Growth Marketing team focused on driving healthier customer lifecycles, and you will help ensure that we build a healthy customer base once they’ve been activated or reactivated.

 

We're a "best of both worlds" kind of company. We're big enough to have resources and scale, but small enough that a single person has a surprising amount of autonomy and can make a meaningful impact. We're curious, fun, a little intense, and kind of obsessed with helping local businesses thrive. Does that sound like a compelling place to work?

 

 

Responsibilities:

 

Program Development

  • You will define scope and vision, manage prioritization, maintain the optimization roadmap, identify and align with partners and be the main point of contact for stakeholder updates

  • Craft portfolio of customer lifecycle management offerings for key consumer segments with emphasis on driving retention and loyalty, and establish the business cases to support funding

  • You will partner with other marketing channels, business teams and senior leadership to provide strategic direction, establish program priorities, and build/present roadmaps to achieve Consumer Lifecycle Marketing goals

 

Program Delivery

  • You will partner with cross-functional stakeholders to build and communicate the Operational Plan. Key stakeholders include - Push Channels, Merchandising, Revenue Management, Finance, Product

  • Partner with Growth Marketing Analytics to track, analyze and communicate key metrics

 

Requirements:

  • You have 5+ years of experience in Consumer Lifecycle Marketing, with strong understanding of Consumer Lifecycle Marketing concepts

  • Bachelor's Degree, MBA preferred

  • You have designed and executed marketing or consumer facing programs with a focus on consumer retention

  • Experience partnering with senior leaders across product, engineering, operations, finance, and marketing teams to deliver integrated, consumer-facing solutions

  • Storytelling - to illuminate a vision, opportunity, business case, and/or business output

  • You have developed deep business insights through dashboards and via spreadsheet models

  • You have strong analytical skills, with the ability to be deep in the data and to distill executive-level insights

  • You are willing to get your hands dirty to extract/analyze data and execute programs

  • You have a bias for action, with experience driving results in a fast-paced, dynamic environment

Groupon provides a global marketplace where people can buy just about anything, anywhere, anytime. We’re enabling real-time commerce across an expanding range of categories including local businesses, travel destinations, consumer products, and live or lively events. At the same time, we are providing advertising options and tools that merchants can use to grow and manage their businesses. Culturally, we believe that great people make great companies and that starting with the customer and working backward moves us forward. Community matters to us on an internal, local and global scale—it’s fundamental to our company’s growth and to the well-being of the world at large. We also value self-awareness, candor, lunch and WiFi. If we match with you, please apply to join us.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • C#Languages
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Location

Our headquarters is nestled alongside the Chicago River in the bustling River North neighborhood, close to both blue and brown line CTA trains.

An Insider's view of Groupon

How would you describe the company’s work-life balance?

Groupon provides an environment where I can strive for maximum work-life effectiveness, room for growth, and there is always something new to do. I enjoy spending lots of time at work because I love what I do; the hours are not burdensome, Groupon fits me. I define success in my own terms & Groupon provides us with the flexibility to be successful.

Milan

Senior Manager of Operations

What kinds of technical challenges do you and your team face?

We are working on arriving at the optimal attribution models across different areas of our business. For example, the attribution of a purchase to a specific experience — a home page feature, an email, a push notification — likely has a different window of time where we can reasonably say a specific purchase is a result of a specific experience.

Kristi

Data Scientist

How has your career grown since starting at the company?

Here at Groupon, what you do matters. I got my start at Groupon as an intern and have had the opportunity in the past (almost) 5 years to build out a global volunteer program that has engaged over 5,000 employees in over 63,000 hours of service supporting the work of close to 650 nonprofit organizations.

Alicia

Program Manager, Employee & Community Engagement

What projects are you most excited about?

Recently, we committed to having 100% of our job descriptions reviewed for gender balance by the end of 2018. Also for 2018, work will continue with our Employee Resource Groups, who play a pivotal part in the attraction and selection of diverse top talent, and themselves can be developed and promoted into company leaders.

Carlos

Head of Diversity Recruitment

What are Groupon Perks + Benefits

Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Perks & Discounts
Casual Dress
Commuter Benefits
Game Room
Recreational Clubs

Additional Perks + Benefits

Fitness benefits. Free office shuttles. Paid parental and family leave. Comprehensive sales training program. Sense of joy. Onsite cafes. Unlimited Routine Time Off (RTO). Flexible spending accounts. Life & AD&D insurance. 401(k). Disability coverage.

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