Hireology’s technology empowers businesses to build great teams. Over the last seven years, we’ve grown from a startup to a market-leading organization with over 150 team members, and we’ve created an award-winning culture that makes this company an amazing place to work.

It’s with that in mind that Hireology is looking to add a Marketing Manager to support our Small Business vertical. Reporting to the Vice President of Marketing, this individual will develop and manage marketing programs that drive lead acquisition, foster customer retention and advance brand building.

As the Marketing Manager, you will:

• Plan and execute marketing strategy - You will develop the content strategy and own messaging across small business verticals including healthcare, fitness & wellness, education and professional services. Understanding varying preferences and behaviors, you will deliver messages  across channels including email, webinar, event and direct, to name a few.

• Create buzz for Hireology - You will develop the marketing programs to enable Hireology to reach new markets and drive demand. Partnering with an external agency, you will further develop a proactive PR strategy, oversee the creation of media releases and forge relationships with key influencers.

• Drive engagement and build rapport with customers - You will lead and manage customer engagement and communication programs that drive retention renewals, referrals and upsell opportunities. You will further connect with customers to ensure continued education and success throughout the customer lifecycle.

• Measure and optimize campaign performance - Using Salesforce and Hubspot, you will measure and report on campaign success and broader business results including warm leads generated, marketing qualified leads and opportunities created.

• Collaborate with sales, customer success and other internal teams - As the small business vertical and industry expert, you will deliver training and sales tools to ensure understanding of market opportunities, key messages and ongoing campaigns.

So what kind of person are we looking for in this role? We have a pretty unique culture here at Hireology, and the person who will be successful in this role will be:

• A creator and a doer - You have a desire to own both strategy and execution for all small business marketing campaigns and communication. You will proactively develop plans, write content, roll out and measure results.  

• A strong communicator - You have excellent presentation and communication skills, both written and verbal. You command attention when you present and love getting in front of large groups.

• Analytical - You have the ability to extract meaning from data and use findings to tell a cohesive, easily understood story.

• Efficient at multitasking - You thrive in an environment where you are managing multiple projects with multiple stakeholders at the same time.

Okay, we’ve laid out what the job is - now are you qualified? Below are the minimum qualifications we’re looking for in a Marketing Manager candidate. Also, we want a chance to get to know who you are and why you applied, so please include a cover letter.

• BA/BS degree or equivalent working experience

• Has demonstrated the ability to execute and drive results

• 5+ years experience in B2B marketing demand generation, customer marketing or equivalent

• Home health, fitness, education and professional service vertical knowledge preferred

• Superior writing and collateral creation skills

• Experience with Salesforce and HubSpot