We’re looking for an experienced Marketing Manager to join our team. LaunchPad Lab is ready to take a more intentional approach with our marketing and we need someone who can transform our marketing strategy, create brand awareness, and increase inbound lead generation. This will be our first full-time marketing hire.

Fundamentally, this job is about developing and executing a broad strategy to increase awareness and interest of LaunchPad Lab.

About LaunchPad Lab

Fueled by a team of passionate and driven product builders, LaunchPad Lab is a Chicago-based software development agency. We are intentionally small, skilled, and focused on our clients' success. Our Seven Constants are the values that drive our company culture and decision making.

We work in a collaborative environment where everyone is expected to be creative and contribute to building outstanding products. Each day at LaunchPad Lab is an opportunity to work with a talented team focused on making a difference.

Key Responsibilities

The role provides an opportunity to influence marketing across disciplines and channels. Responsibilities include:

• Identify new marketing channels
• Increase the number of qualified inbound leads
• Manage social media feeds
• Uphold brand consistency across platforms
• Gather client testimonials and update client review sites (e.g. Clutch & G2)
• Create client case studies
• Work with technical team members to create interesting content
• Create and organize marketing events through channel partnerships (e.g. Heroku, AWS)
• Manage company email newsletter

Requirements

• 2+ years in B2B marketing (experience in technology and/or small business marketing a plus)
• Self-starter with ability to work independently (with assistance from other departments as needed)
• Outstanding writer and storyteller
• Knowledge of SEO best practices and website analytics
• Ability to take technical projects and turn them into compelling stories
• Ability to create and edit written material with an eye for visual design
• An understanding of current trends in web and mobile software applications
• Comfortable making the most out of smaller marketing budget
• *Bonus - video production capabilities
• *Bonus - sales activity experience (email sequencing, direct outreach, etc.)

Location

• Must be located in the US
• Our company is based in Chicago, however remote is ok for this position

Benefits

• Competitive salary
• Health Insurance (company pays 100% of PPO premium)
• Dental Insurance (company pays 100% of premium)
• Vision Insurance (company pays 100% of premium)
• 401(k) with up to 4% company match
• $1,000 annual continuing education budget
• Flexible work and vacation schedule
• All benefits are available immediately upon starting
• And more!

Thank you for taking the time to read this job description. It means a lot to us that you are interested in LaunchPad Lab and we look forward to learning more about you.