Ocient is a data analytics solutions company headquartered in Chicago, IL, enabling rapid analysis and management of the world’s largest datasets. Over the past five years, Ocient has built an ANSI SQL compliant analytical database for Petabyte and beyond datasets that is 10x to 50x times faster than competitive OLAP databases. We sell data analytics solutions that run on industry standard hardware for use either on-premises or in the cloud. 

We’ve been growing rapidly and are currently looking for an entrepreneurial Demand Generation and Digital Marketing Manager to support a variety of foundational, high-impact initiatives across the company. This role will cover strategy and planning for Ocient’s demand generation and digital marketing initiatives across search and social platforms, website campaigns, digital events and email. We are looking for a candidate who can collaborate across departments to deliver cross-functional results that promote our revolutionary technology to customers and prospects, industry influencers, prospective hires, and current employees.  

Responsibilities: 

• Develop and implement digital marketing strategies and initiatives that drive direct business results 
• Analyze marketing and sales data to develop insights and make recommendation son areas for optimization to meet revenue targets 
• Create and execute data-driven multi-channel campaigns (lead vendors, SEM, Paid Social, website, email) that drive lead generation and fill the sales pipeline with qualified leads while monitoring and optimizing conversion rates 
• Track weekly, monthly and quarterly performance of campaigns – continuously optimizing program performance and quality 
• Track campaign ROI and influence the allocation of marketing spend based on past performance 
• Drive effective strategic planning, investment decisions, and budgeting processes 
• Work closely with the Sales team to understand lead quality and pain points to develop content that supports sales enablement 
• Drive brand awareness and interest in Ocient’s product leveraging digital channels 
• Manage and improve underlying data model critical to market segmentation and information 
• Manage website content updates 
• Successful implementation and utilization of marketing automation platforms 

Qualifications: 

• 2+ years of experience in digital marketing at a B2B database, data warehoure or enterprise tech company, or within an agency setting leading demand generation campaigns or brand growth using search, social media, display banner channels, content creation and ads 
• Experience leading and managing SEO/SEM, marketing databases, email, social media and/or display advertising campaigns 
• A solid understanding of trends and tools within web analytics, search marketing, email marketing, mobile and social media 
• Hands-on experience in building dashboards (using programs like Tableau, Domo, Power BI) and extensive experience using Excel 
• Ability to juggle multiple projects, have a passion for marketing and enterprise tech, and have strong analytical skills to drive results 
• Experience with basic marketing calculations and terms (CAC, CPL, ROI, LTV, etc.) 
• Knowledge of or interest in how enterprise databases and data warehouses work 
• Technical knowledge regarding data models, marketing database design development, data mining and segmentation techniques 
• Experience in managing ad budgets where there is accountability for cost per lead and conversion metrics
• Strong collaboration and relationship building skills across multiple levels and functions within and outside of the organization  
• BA in communications, journalism, marketing, or related field 
• Strong communication and presentation skills