The Marketing Manager will assist with a variety of omnichannel marketing efforts on behalf of select AllCampus partners. This individual will be the client-facing point person for activities related to conceptualizing and implementing market strategy and will work closely with cross-functional teams to achieve goal KPIs. Specific responsibilities include strategic direction/prioritization for integrated marketing activities and communication/reporting of progress toward budgeted goals.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Serve as a marketing strategist and point person for specific assigned programs including ongoing long-term and short-term planning, execution, evaluation, optimization and reporting of marketing performance across channels and funnel stages to meet and exceed partner annual enrollment targets
• For new and existing AllCampus partners, work with internal and external stakeholders to develop the optimal program positioning/messaging considering the brand and competition, profile of the student and stage of the prospective student journey
• Partner closely with partnership services directors to ensure the successful execution of all marketing-related partner projects
• Work with channel managers [pay-per-click (PPC), search engine optimization (SEO), email, social media, niche/affiliate marketing, webinars and corporate partners] and other AllCampus teams (content, design, analytics and enrollment) to test and rollout new, innovative strategies and tactics to improve conversion and efficiency of student recruitment across the recruitment funnel
• Monitor assigned program performance on a weekly basis and work with analytics team for ad hoc reporting and term-by-term program reporting for AllCampus leadership and partner clients
• Other ad hoc requests as assigned by manager

SUPERVISORY REQUIREMENTS:

• This role does not have direct supervisory responsibility. However, the marketing manager will serve as a point of contact for marketing coordinators to provide training and mentoring of coordinator responsibilities, including the daily management of program update requests and audits.

EDUCATION AND EXPERIENCE: 

An equivalent combination of education, training and experience will be considered.

• Bachelor’s degree or equivalent in marketing or a related field; master’s degree in marketing or MBA is a plus
• 3-5 years of experience in digital-focused marketing with a firm understanding of modern digital marketing tactics including but not limited to paid search/social and search engine optimization 
• Exceptional written and verbal communication skills
• Strong project and time management skills
• Experience with Google Suite, Google Analytics, Google Adwords, CRM systems, social media platforms and automated email platforms
• Experience with Slack, Trello or similar collaboration tools a plus
• Prior experience in higher education is a plus but not a requirement

AllCampus is committed to creating a culture that is inclusive of race, age, gender or gender identity, ethnicity, religion, nationality, sexual orientation, physical ability, military veteran status and other backgrounds. We continually strive to grow and support our diverse employee population. Read our statement on Diversity, Equity and Inclusion here.