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Marketing Manager

| Chicago
Please visit https://www.screencastify.com/careers to apply. Be sure to mention "Built In" in the "Anything else..." section.
Apply now

Well hello there! Screencastify is looking for a talented marketing manager who can own our conversion funnel. Your mission, should you choose to accept it, is to be responsible for:  

  1. Total installs
  2. Conversion rate for individual and corporate customers
  3. Churn


Interested? Keep reading.

 

About Screencastify

With over 7 million installs, Screencastify is Google Chrome’s #1 screen recording extension. Across nearly every country, people use our tool to author, edit and share videos to inspire the world. We’re growing extremely quickly. No two days here are the same.

Your conversion targets:

  • Schools: Teachers record lessons, flip classrooms, and create engaging and personalized content.

  • Businesses: Teams record and edit videos to enhance the communication across marketing, U/X, and customer support.

  • Individuals: People use Screencastify for...well, everything! Games, how-to’s, UFO chasing (seriously) - if it's on a computer, someone has probably Screencastified it.

 

About you

We're the first to admit that this is not a role for everyone. We are a small but mighty team who only through relentless dedication, honest collaboration, and strong bias-for-action continue to outperform the market. We expect you to fit this mold.

This role is perfect for a hungry, hard-working leader who wants to:

  • Have a direct and immediate impact on a product with massive worldwide traction

  • Get in on the ground floor at a fast-growing, profitable startup

  • Earn the opportunity to build a team around you over time

 

What you’ll do

  • Dream up, execute, and maintain the full mix of marketing campaigns that support the company’s business and sales objectives.

  • Create messaging frameworks for our current offering and new product launches.

  • Run and maintain our owned media (blog, social media, case studies, efficacy studies, emails, etc.).

  • Manage our inbound B2B conversion process, fielding inquiries and nurturing those leads into customers.

  • Dive into usage data to improve user experience and inform product development.

  • Define and implement KPIs for all marketing efforts.

 

You’re perfect for this role if you…

  • Are excited to join a small, fast-paced team and have previous startup experience.

  • Love the challenges, hours, and ups and downs of startup life.

  • Have a proven track record in improving conversion rates.

  • Aren’t afraid of data. You know when to use it and when not to.

  • Are an excellent communicator and have an eye for good design. For example, you can create an effective, beautiful email or landing page.

  • Are familiar with most popular online marketing tools like HubSpot, Salesforce, MailChimp, Google Analytics, etc.

  • Pay close attention to detail. You quickly noticed what’s different about this bullet point than all the others, and it bothered you

  • Have a 4-year college degree.

  • Have 3+ years experience in eCommerce marketing, software conversion, or related field.

  • Bonus skills: HTML/CSS, Adobe Creative Suite, Wordpress.

 

Screencastify HQ is located in 1871, one of the most well respected incubators in Chicago. Super easy to get to, with tons of food options!

 

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Please visit https://www.screencastify.com/careers to apply. Be sure to mention "Built In" in the "Anything else..." section.
Apply now
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Location

Screencastify HQ is located in 1871, one of the most well respected incubators in Chicago. Super easy to get to, with tons of food options!
Please visit https://www.screencastify.com/careers to apply. Be sure to mention "Built In" in the "Anything else..." section.
Apply now
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