Unique opportunity with a mobile marketing leader We help marketers unlock new revenue by arming them with the technology and expertise they need to succeed in mobile marketing. The Vibes Mobile Engagement Platform, enables marketers to easily manage all mobile communication channels including text messaging, push notifications, Apple Wallet, Google Pay and mobile web campaigns — all through a single interface. Vibes has delivered more than ten billion mobile experiences on behalf of customers that include Chipotle, Discover, Old Navy, Home Depot, PetSmart, Toys r’ Us, and Allstate, and is recognized as one of only four Tier 1 aggregators by the Common Short Code Administration (CSCA). To learn more about Vibes, visit www.vibes.com. Vibes is looking for a Marketing Operations Manager whom will own the day-to-day operations and optimization of our marketing technology stack and lead/prospect databases. This role is a blend of the tactical and strategic. You will work collaboratively with stakeholders to understand their needs and build a campaign and analytics roadmap that drives the business forward. You love structure, processes, data, tooling, and ability to positively affect performance, efficiency, and efficacy. We value critical thinkers who take initiative and aren’t afraid to fail, learn from mistakes, adjust, and try new things. Do you want to help build an exceptional, high growth software business? Join us! The ideal candidate will be self-motivated with a strong desire to learn, execute tasks within the marketing team and consistently look for areas to improve and optimize. This role is based in Chicago, IL and reports directly to the Senior Director of Marketing Operations. Responsibilities include: - Using Marketo and Salesforce, own campaign creation, implementation, and technical management of demand generation programs including building, testing, documenting, attribution, and reporting campaign results back to stakeholders.
- Maintain the performance and health of the database through audience segmentation, content, images, send times, list hygiene, deliverability, etc.
- Organize Marketing Campaigns in Salesforce for increased visibility into our marketing activities.
- Build reports and dashboards to provide visibility into marketing campaign results and measure campaign efficacy; including channel metrics, opportunity stages, pipeline contribution, and ROI.
- Monitor and update inbound leads within Marketo and Salesforce.
- Create operational documentation including the mapping of workflows and procedures.
- Own email campaigns and webinar program execution aligned to marketing plan and objectives.
- Support the Demand Generation team with day to day activities where needed.
- Develop a comprehensive view of key audiences and ensure the health of contact database, including managing contact scoring, data enrichment, and segmentation.
- Oversight of Marketo implementation including campaigns, programs, emails, nurture programs, and communications.
- Administer the sync between our marketing automation system and our CRM, ensuring that the right information is available for sales & marketing to deliver an optimal prospect and customer experience.
- Own lead scoring, lead staging, lead lifecycle model, and nurture streams to ensure the right leads enter the sales funnel at the appropriate time.
Education & Skills - 2+ years of experience with Marketing Automation systems (Marketo preferred) and CRM (Salesforce preferred).
- Experience implementing and supporting demand generation programs for a B2B business and B2B sales process.
- Knowledge of email-friendly HTML/CSS with experience in coding responsive emails for a variety of email platforms and CMS.
- Excellent project management, verbal and written communication skills.
- Excel power user comfortable manipulating large sets of data and familiarity with some advanced functions like pivot tables, vlookup, and data cleansing techniques.
- Strong problem solving, critical thinking and analytical skills.
- Exceptional attention to detail and accuracy.
- Driven and professional, with consistent work habits and a strong work ethic.
- Proven ability to succeed in both collaborative and independent work environments.
Our Core Values: - Respect, Honesty, and Integrity for All Stakeholders
- Always be Learning
- Relentless Focus on the Customer
- Never be Satisfied
- Create Value
- Seek Accountability and Ownership
Vibes is an equal opportunity employer that encourages and fosters diversity in the workplace. We offer a career building experience in a fast-paced organization and industry. Please click the 'Apply Now' button below to apply to this position. |