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MARKETING OPERATIONS MANAGER

| Chicago

We’re here to ensure the advertising industry and the people in it are healthy and engaging positively and effectively with those around them. We’re here, ultimately, to improve the lives of people working in the media industry. And we take our responsibility seriously.
 

ABOUT THE ROLE

 

Reporting to the VP, Growth Marketing. We are seeking a results oriented marketer who is passionate about driving marketing effectiveness and efficiency through data analysis and reporting, technology and optimizing processes. This person will work cross-functionally with the Marketing, Sales and Rev Operations teams to develop and implement processes for sales leads generated via all inbound channels and tests (Paid Media, SEO, Events, Promoted Content, Landing Pages, etc.).

 

CORE RESPONSIBILITIES

  • Build and analyze reports & dashboards to provide visibility into marketing program/campaign results and measure campaign efficacy & business impact. Include channel metrics, such as ROI, click-through rate, response rate, open rate, opportunity stages, etc. Develop insights and make recommendations on areas for optimization and ongoing ROI improvement for both the marketing and sales teams.
  • Implement and manage a lead scoring/fit system within Pardot to increase the quality of lead targeting and in-turn increase the sales team close rate.
  • Manage third-party partnerships as assigned.
  • Support the Growth Marketing Team with day to day activities, including ad-hoc marketing program ownership and project management.
  • Ensure the correct updated data is feeding Datorama and all reports.

 

QUALIFICATIONS

  • 2 – 4 years of B2B marketing experience
  • Bachelor Degree in Marketing or Business.
  • Experience with
    • Datorama or other reporting tools, such as Tableau or Domo
    • Salesforce.com or other CRM
    • Google Analytics or other Website analytics tool
    • MS-Office
    • Pardot or other marketing automation solution is a plus
    • Kenshoo is a plus
    • Wordpress is a plus
  • Experience in a technology product based B2B marketing organization is required
  • Strong collaborator with ability to work across various departments and teams to create results
  • Positive, open, and curious individual who thrives working in a team environment
  • Operates with low ego and shows a willingness to jump in and help where needed

Centro is an Equal Opportunity Employer and does not discriminate against any employee or applicant on the basis of race, gender, age, disability or any other basis protected under the law. 

Read Full Job Description

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • RubyLanguages
    • SqlLanguages
    • ReactLibraries
    • ExpressFrameworks
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • Maria DBDatabases
    • MongoDBDatabases
    • MySQLDatabases
    • PostgreSQLDatabases
    • RedisDatabases
    • MixpanelAnalytics
    • PixelmatorDesign
    • SketchDesign
    • Aha!Management
    • ConfluenceManagement
    • JIRAManagement
    • TrelloManagement
    • WordpressCMS
    • SalesforceCRM
    • Oracle EloquaLead Gen

Location

The Chicago Loop is a great place to work, located in a central area of Chicago accessible to major public transportation, dining and shopping.
11 E Madison St, Chicago, IL 60602

An Insider's view of Centro

How would you describe the company’s work-life balance?

Instead of balancing work and life, it’s about blending the two. As a parent, I may need to leave for part of the day or before 5. Everyone here understands and I don’t feel guilty. Even if I’m not sitting at my desk from 9-5, my work and my teams work will still be done on time. Centro is giving me the opportunity to live the best life I can.

Matt Klaers

Manager, Financial Reporting

How do you empower your team to be more creative?

There’s an incredible balance of freedom, drive, and fun that I’ve only experienced at Centro. On an engineering team retreat this summer, the plan was to code from 10 AM – 2 PM on a fun team-based competition and then go outside to enjoy the day. The team would not stop coding until 10 PM! Of course, this was followed by 6 hours of karaoke.

Mike

VP, software engineering

What are Centro Perks + Benefits

Centro Benefits Overview

While our people work to change an industry, we reward them with industry-leading perks. It’s not just about the free snacks and onsite yoga (although they help)—it’s about making sure Centrons feel happy, healthy and fulfilled when they come to work.

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Employee Stock Purchase Plan
Performance Bonus
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Adoption Assistance
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Sabbatical
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Happy Hours
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
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