Basis Technologies
Chicago, IL
Hybrid

MARKETING OPERATIONS MANAGER

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We’re here to ensure the advertising industry and the people in it are healthy and engaging positively and effectively with those around them. We’re here, ultimately, to improve the lives of people working in the media industry. And we take our responsibility seriously.
 

ABOUT THE ROLE

 

Reporting to the VP, Growth Marketing. We are seeking a results oriented marketer who is passionate about driving marketing effectiveness and efficiency through data analysis and reporting, technology and optimizing processes. This person will work cross-functionally with the Marketing, Sales and Rev Operations teams to develop and implement processes for sales leads generated via all inbound channels and tests (Paid Media, SEO, Events, Promoted Content, Landing Pages, etc.).

 

CORE RESPONSIBILITIES

  • Build and analyze reports & dashboards to provide visibility into marketing program/campaign results and measure campaign efficacy & business impact. Include channel metrics, such as ROI, click-through rate, response rate, open rate, opportunity stages, etc. Develop insights and make recommendations on areas for optimization and ongoing ROI improvement for both the marketing and sales teams.
  • Implement and manage a lead scoring/fit system within Pardot to increase the quality of lead targeting and in-turn increase the sales team close rate.
  • Manage third-party partnerships as assigned.
  • Support the Growth Marketing Team with day to day activities, including ad-hoc marketing program ownership and project management.
  • Ensure the correct updated data is feeding Datorama and all reports.

 

QUALIFICATIONS

  • 2 – 4 years of B2B marketing experience
  • Bachelor Degree in Marketing or Business.
  • Experience with
    • Datorama or other reporting tools, such as Tableau or Domo
    • Salesforce.com or other CRM
    • Google Analytics or other Website analytics tool
    • MS-Office
    • Pardot or other marketing automation solution is a plus
    • Kenshoo is a plus
    • Wordpress is a plus
  • Experience in a technology product based B2B marketing organization is required
  • Strong collaborator with ability to work across various departments and teams to create results
  • Positive, open, and curious individual who thrives working in a team environment
  • Operates with low ego and shows a willingness to jump in and help where needed

Centro is an Equal Opportunity Employer and does not discriminate against any employee or applicant on the basis of race, gender, age, disability or any other basis protected under the law. 

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What are Basis Technologies Perks + Benefits

Basis Technologies Benefits Overview

While our people work to change an industry, we reward them with industry-leading perks. It’s about making sure our employees feel happy, healthy, and fulfilled when they come to work.

Culture
Volunteer in local community
Centro offers each employee one day per calendar year to use for community work or volunteering opportunities. Local offices regularly organizes group volunteer activities for employees.
Partners with nonprofits
Centro partners with local non-profit organizations to support various causes and to organize group volunteer events for employees.
Open door policy
OKR operational model
Team based strategic planning
Pair programming
Open office floor plan
4-day work week
Each Friday, through the end of 2023, Basis alternates between a half day or full day flex. So if deadlines are met and there are no urgent client needs, our employees are free to be offline.
Employee resource groups
Employee-led culture committees
Quarterly engagement surveys
Flexible work schedule
Remote work program
Diversity
Documented equal pay policy
Dedicated diversity and inclusion staff
Mandated unconscious bias training
Diversity manifesto
Mean gender pay gap below 10%
Diversity employee resource groups
Hiring practices that promote diversity
Diversity recruitment program
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Wellness programs
Team workouts
Mental health benefits
Financial & Retirement
401(K)
401(K) matching
Company equity
Employee stock purchase plan
Performance bonus
Charitable contribution matching
Pay transparency
Child Care & Parental Leave Benefits
Childcare benefits
Generous parental leave
Family medical leave
Adoption Assistance
Return-to-work program post parental leave
Company sponsored family events
Fertility benefits
Basis provides all employees with access to Maven, a full-service digital clinic for individuals and couples growing their families.
Vacation & Time Off Benefits
Unlimited vacation policy
Generous PTO
Paid volunteer time
Sabbatical
Paid holidays
Paid sick days
Flexible time off
Bereavement leave benefits
Company-wide vacation
Office Perks
Commuter benefits
Company-sponsored outings
Free snacks and drinks
Company-sponsored happy hours
Fitness stipend
Home-office stipend for remote employees
Professional Development Benefits
Job training & conferences
Tuition reimbursement
Lunch and learns
Promote from within
Mentorship program
Continuing education stipend
Continuing education available during work hours
Online course subscriptions available
Customized development tracks
Paid industry certifications

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